Kit is the Creative Director of New Media Design, and has worked with brand design and strategy for over 20 years. Kit also teaches innovation and entrepreneurship and has coached early-stage entrepreneurs in business fundamentals for over seven years.

Having watched many brands skip over the essential foundations and jump straight into logos and campaigns, Kit wants to give everyone access to the core principles of band strategy, like understanding your why, knowing your customers and competitors, learning how to communicate your value proposition, and creating a solid brand identity.