Hi, I’m Kenny White.

Most of my career has been spent working on big projects with lots of people involved — where alignment, creativity, and good judgment matter more than having the perfect answer.

I’ve built fast-growing companies, including one that landed on the Inc. 5000 list and was named Adweek’s Top 100 Fastest Growing Agencies. Alongside that work, I’ve partnered with teams at organizations like OpenAI, ESPN, Netflix, and Meta, supporting teams explore creative approaches to high-visibility projects.

I’ve written about work, creativity, and human behavior for Harvard Business Review and Fast Company. Somewhere in the middle of all that, my old VW van ended up in Outside magazine — which feels like a small but meaningful victory.

Today, I’m the CEO of Electric Thinking Co., where my work focuses on human–AI collaboration: helping professionals move beyond surface-level AI use and bring it into the moments that actually shape outcomes.

This course comes from that work. It’s for people already using AI, feeling a bit of fatigue, and sensing there’s a more grounded, more interesting way to work with it.