Hello and welcome! I’m JP Perdomo. Over the last fifteen years, I’ve seen a recurring tragedy in the commercial equipment and B2B sales industries: A company hires a great person, gives them a handshake and a product brochure, tells them to "shadow Bob" for two weeks, and is then shocked when that person fails.

The truth is that shadowing isn’t training, it is just a game of telephone where bad habits get passed down, and "sink or swim" is an expensive way to watch your return on investment drown. Most organizations lack a structured program not by choice, but because they lack the budget, the manpower, or the operational know-how to build it from scratch. I have spent my career bridging that exact gap.

My journey combines high-level corporate sales leadership with real-world, ground-up entrepreneurial grit. I hold a Bachelor’s Degree in Business Administration, a Master’s Degree in Management Science, and a Six Sigma Green Belt Certification. Beyond the credentials, I spent seven years as a restaurant owner, building a hospitality business from the ground up and scaling it to as many as four locations simultaneously. This hands-on experience gave me an intimate understanding of cash flow, back-of-house operational "bleed," and exactly what business owners look for when investing in commercial equipment.

Track Record & Corporate Experience

Regional Sales Management: Managed premier corporate manufacturer accounts for global brands you know very well, including McDonald’s, KFC, and Wendy’s.

Broadline Distribution Leadership: Led teams of specialized sales reps at one of the largest foodservice distributors in the country, scaling a tri-state territory's revenue from nine million to seventeen million dollars in less than five years.

Enterprise Project Management: Managed full commercial buildouts for global franchisees at a top national manufacturer and distributor of foodservice equipment and supplies.

Sales Training & Enablement: Shifted my core passion entirely to workforce development, building comprehensive certification programs from scratch and training hundreds of field representatives on consultative selling, strategic account management, and modern artificial intelligence forecasting tools.

I am also a published author focused on purpose and personal transformation. I fundamentally believe that sales is not just about moving a product or service, it is about mindset, discipline, and the deep personal meaning we find in solving a customer's operational problems.

This Udemy platform allows me to package a premium, big-brand onboarding framework without the enterprise price tag. Whether you are a sales manager looking for a repeatable process to scale your team, or a new representative wanting to know exactly what to do in your first ninety days to secure your territory, my courses are built for you.

Let’s Continue the Partnership

While digital courses provide an incredible foundation, our professional partnership does not have to stop on this platform. If you want to take your organization's field performance to the absolute next level, I provide tailored corporate solutions designed to fit your unique marketplace needs.

Available Professional Services:

In-Person Sales Training: High-energy, interactive workshops delivered directly to your team in the field or at your corporate headquarters.

Custom Course Development: Bespoke digital onboarding and sales training programs branded and built specifically around your unique product catalog and buyer personas.

Comprehensive Sales Consulting: Private consultancy to audit your current sales funnel, isolate pipeline leaks, implement modern CRM systems, and structure predictable revenue models.

Connect With Me: I invite you to join my professional network on LinkedIn. Let's connect, collaborate, and discuss how we can eliminate inefficiencies and transform your sales reality today.