Heather Baker is the founder of The AI Edit, a lead generation consultancy that helps B2B businesses find the customers that need them the most - even when AI changes the game. She combines 20 years of B2B lead gen experience with deep, practical AI expertise.

Heather founded, built, and sold a seven-figure PR and lead gen agency, generating millions of leads for her clients. She then served as CEO of a top-50 UK agency, growing it to £14m revenue with clients including Amazon, HSBC, Lego, and Transport for London. She launched the company's AI department and oversaw the development of a flagship AI product.

She has since trained over 1,400 leaders in AI and developed a system for incorporating AI into lead generation strategy.

Heather holds an MBA from London Business School and a Master's in Psychology. She has won 14 industry awards from over 20 nominations, including Ethical AI Leader of the Year 2025.

She currently runs The AI Edit, offering live training, an AI growth community, and lead gen consulting. She also publishes The Humans in the Loop on Substack and YouTube.