Hi there. I'm Gill Andrews, a conversion optimization specialist, copywriter, and web consultant who turns underperforming websites into slick lead-generating machines.

I won't sugarcoat it,  but I'll show you what’s broken, why it’s losing you clients, and how to fix it.

I used to work as a software engineer and IT consultant for big banks and insurers. But after five years of that, I realized I’d rather help people build websites that drive their businesses.

So I switched lanes, learned how to marry copy, UX, and strategy, and never looked back.

I speak five languages and treat every website like a translation problem. The words people say in person rarely persuade online. Your website needs a voice that converts, and a layout that guides—not confuses—your prospects.

That’s what I teach in my books, videos, and online courses: practical fixes that make your offers understood and irresistible.

Clients and credentials

I've been auditing websites and helping service providers optimize them for conversions for the last 10+ years. My clients range from Semrush and Goodwill to regional law firms, IT consultancies, and solo service providers.

I’m also the author of Making Your Website Work for Your Business, which digs into the most common website problems I keep stumbling over during my client projects.

What to expect in my courses

In my lectures, you’ll get direct, actionable lessons, real website critiques, and templates you can use right away. Expect short videos, clear worksheets, and no fluff.

If you want fewer guesswork hours and more real client inquiries, you’re in the right place. See you inside.