Passionate about marketing, CRM, communication and art, I have been working with consultancies for 4 years, managing teams and projects so that together we can drive the transformation for the digital future, listening to end customers and still bringing value to the business.
Performing activities of Customer Centric, CX, CRM, designing strategies, developing and analyzing journeys and multichannel rules focused and thinking on the final consumer. IP monitoring/warmup, ensuring best practices for better performance. Implementation and capacity building. Project management and customer service. Innovation and design of new processes focused on digital and customer.
Structuring of the Marketing Cloud Practice and Bootcamp, focused on diversity, pioneer in Marketing Cloud at Deloitte in 2021, reaching 300 people.
I'm working with CRM since 2018, in clients like: Via Varejo (Casas Bahia, Extra and Ponto Frio), Vivo (B2B and B2C), Hurb - Hotel Urbano, Boticário, Banco Bradesco, Bradesco Seguros, BrasilPrev, ViajaNet, Guiabolso, elo7, DPSP, Banco Inter, Localiza, Loja do Mecânico, Veloe, B.Blend, etc.
Platforms: Salesforce Marketing Cloud, Interaction Studio (Thunderhead and Evergage), Audience Studio (DMP), Datorama and Google Analytics.
