John Bielinski, Jr. conceptualized CME4LIFE after being frustrated by CME and conferences that focused on learning tools that were…well…boring. He felt there had to be a better way than learning through busy PowerPoint slides or yawn-inducing charts and pie graphs.

Growing up, John struggled in school and was labeled a “difficult” learner. He made his way through classes for children with special needs because he simply couldn’t digest information through traditional teaching methods. He felt inadequate and stupid based on the confines of a broken education system.

Feeling unprepared for college, John joined the United States Marine Corps and was soon deployed to Operation Desert Storm. John’s job was to quickly and accurately recognize armored vehicles to determine which were the “good guys “and which were the “bad guys.” Any mistake could cost American lives.

John had to learn quickly and effectively.

The military provided John with a unique learning tool – flash cards. On one side of the card there was a picture of the vehicle. Other listed identifying features. After reading and flipping the cards a few times, it clicked. John learned the information quickly and effectively using this simple tool.