Hello, I am an award-winning digital creative leader with 20 years experience in marketing. Leading digital creative mandates for well known brands in India. I up-skill myself every 5 years. This latest interest of mine is in developing sustainable frameworks in AI-assisted marketing that produce strong branded outputs despite the rapidly evolving capabilities and systems in this eco system.

I have long believed that advertising as we know it, is dead. As with most hi-tech enabled industries - things evolve really fast. While there are huge shifts undeniably occur... there is always the essence of the industry that continues to carry on. In advertising, the essence which will not change is 'emotions - the human factor'. We are now facing a situation where AI which is emotionless - is permeating into marketing. So if emotions are the pillar to good advertising, then how do we ensure that we are bringing in the human element into this new era of marketing? That is the key question.