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Learn to create a simple marketing & sales funnel to sell digital content online using entirely free tools.
Build a high-converting funnel that collects email addresses in return for free content, and up-sells prospects on your paid-for content
Create a website that actually gathers leads
A funnel-based website that guides your prospects through from one end to the other is a far higher converting lead generation asset than the traditional website layout that most businesses revert to.
You'll learn the practices used by businesses gathering thousands of leads per day from paid and free online channels, and the process they push their leads through once they have them on their email list.
The course is unique in using 100% free tools. Our instructors use these same tools to build out prototype funnels to test new markets before investing in commercial platforms.
We're not a technology business, we're marketers, and we want to take away any barriers to your online marketing that we can.
The course includes a complete over-the-shoulder view of me creating a fictional funnel for a new online training product, which you can copy and adapt to your own market. Just use your own copy in each of the provided templates and you can be up and gathering new customers in just a few hours.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
A walkthrough of the funnel we are going to create.
An introduction to your tutorPreview
The Funnel ComponentsPreview
|Section 2: Resources|
The Free Funnel Formula Flowchart & Toolkit
The Video Sales Letter Slides
|Section 3: Creating The Lead Magnet|
Creating an eBook
Creating an eBook CoverPreview
|Section 4: Creating a Video Sales Letter|
Creating our VSL slides
Creating our VSL recording
|Section 5: Delivering Your Paid-For Content|
Creating secure, paid-for content website
|Section 6: Creating our Funnel Pages|
The Funnel Pages
The Squeeze Page
The Sign-Up Confirmation Page
The Free Content Delivery Page
|Section 7: Hosting Our Funnel & Handling Form Data|
Creating A Hosting Account and Uploading Our Pages
Handling Form Data and Sending the Confirmation Email
|Section 8: Getting Traffic to Your Funnel|
Setting Up a Free Blog to Promote Your FunnelPreview
|Section 9: Bonus Videos|
Adding your leads into an email autoresponderPreview
Testing Headlines Using Google Analytics Experiments
Creating a logo for your course
|Section 10: Next Steps|
What Next - Creating A High Performance Marketing Funnel
Where Next - Getting More Support
Stephen has over 20 years experience marketing education businesses using Email Marketing, eCRM and Marketing Automation campaigns. A founder member of the DMA Email Marketing Council and an instructor at the Institute of Direct & Digital Marketing in the UK, Stephen teaches on Udemy to bring Fortune 500 strategies into the hands of independent teachers instructors, trainers, coaches and other experts.