The Free Funnel Formula Build A Landing Page With Free Tools

Create an online marketing and sales funnel without spending a penny on software
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  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

Learn to create a simple marketing & sales funnel to sell digital content online using entirely free tools.

Build a high-converting funnel that collects email addresses in return for free content, and up-sells prospects on your paid-for content

  • Create Professional Landing Pages
  • Write Emails That get Response
  • Create Free ebooks/reports
  • Script and Record Video Sales Letters
  • Launch a secure, members-only website for your paid-for content

Create a website that actually gathers leads

A funnel-based website that guides your prospects through from one end to the other is a far higher converting lead generation asset than the traditional website layout that most businesses revert to.

You'll learn the practices used by businesses gathering thousands of leads per day from paid and free online channels, and the process they push their leads through once they have them on their email list.

The course is unique in using 100% free tools. Our instructors use these same tools to build out prototype funnels to test new markets before investing in commercial platforms. 

We're not a technology business, we're marketers, and we want to take away any barriers to your online marketing that we can.

The course includes a complete over-the-shoulder view of me creating a fictional funnel for a new online training product, which you can copy and adapt to your own market. Just use your own copy in each of the provided templates and you can be up and gathering new customers in just a few hours.

What are the requirements?

  • You should know what a landing page is, have an idea for the content you want to sell, and be familiar with typical office tools like word processing and presentations.

What am I going to get from this course?

  • Create a short marketing & sales funnel to sell online content such as a video course or ebook.

Who is the target audience?

  • Anyone who wants to sell online digital content. It is not designed for selling physical products.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

A walkthrough of the funnel we are going to create.

An introduction to your tutor
The Funnel Components
Section 2: Resources
The Free Funnel Formula Flowchart & Toolkit
The Video Sales Letter Slides
Section 3: Creating The Lead Magnet
Creating an eBook
Creating an eBook Cover
Section 4: Creating a Video Sales Letter
Creating our VSL slides
Creating our VSL recording
Section 5: Delivering Your Paid-For Content
Creating secure, paid-for content website
Section 6: Creating our Funnel Pages
The Funnel Pages
The Squeeze Page
The Sign-Up Confirmation Page
The Free Content Delivery Page
Section 7: Hosting Our Funnel & Handling Form Data
Creating A Hosting Account and Uploading Our Pages
Handling Form Data and Sending the Confirmation Email
Section 8: Getting Traffic to Your Funnel
Setting Up a Free Blog to Promote Your Funnel
Section 9: Bonus Videos
Adding your leads into an email autoresponder
Testing Headlines Using Google Analytics Experiments
Creating a logo for your course
Section 10: Next Steps
What Next - Creating A High Performance Marketing Funnel
Where Next - Getting More Support

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Instructor Biography

Stephen Pratley, Digital Marketing Consultant

Stephen has over 20 years experience marketing education businesses using Email Marketing, eCRM and Marketing Automation campaigns. A founder member of the DMA Email Marketing Council and an instructor at the Institute of Direct & Digital Marketing in the UK, Stephen teaches on Udemy to bring Fortune 500 strategies into the hands of independent teachers instructors, trainers, coaches and other experts.

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