The Free Funnel Formula Build A Landing Page With Free Tools
4.2 (76 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Free Funnel Formula Build A Landing Page With Free Tools

Create an online marketing and sales funnel without spending a penny on software
4.2 (76 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,375 students enrolled
Created by Stephen Pratley
Last updated 12/2016
English
Learn Fest Sale
Current price: $10 Original price: $20 Discount: 50% off
17 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a short marketing & sales funnel to sell online content such as a video course or ebook.
View Curriculum
Requirements
  • You should know what a landing page is, have an idea for the content you want to sell, and be familiar with typical office tools like word processing and presentations.
Description

Learn to create a simple marketing & sales funnel to sell digital content online using entirely free tools.

Build a high-converting funnel that collects email addresses in return for free content, and up-sells prospects on your paid-for content

  • Create Professional Landing Pages
  • Write Emails That get Response
  • Create Free ebooks/reports
  • Script and Record Video Sales Letters
  • Launch a secure, members-only website for your paid-for content

Create a website that actually gathers leads

A funnel-based website that guides your prospects through from one end to the other is a far higher converting lead generation asset than the traditional website layout that most businesses revert to.

You'll learn the practices used by businesses gathering thousands of leads per day from paid and free online channels, and the process they push their leads through once they have them on their email list.

The course is unique in using 100% free tools. Our instructors use these same tools to build out prototype funnels to test new markets before investing in commercial platforms. 

We're not a technology business, we're marketers, and we want to take away any barriers to your online marketing that we can.

The course includes a complete over-the-shoulder view of me creating a fictional funnel for a new online training product, which you can copy and adapt to your own market. Just use your own copy in each of the provided templates and you can be up and gathering new customers in just a few hours.

Who is the target audience?
  • Anyone who wants to sell online digital content. It is not designed for selling physical products.
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Curriculum For This Course
Expand All 22 Lectures Collapse All 22 Lectures 01:10:20
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Introduction
3 Lectures 03:25

A walkthrough of the funnel we are going to create.

Preview 01:19


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Resources
2 Lectures 00:30
The Free Funnel Formula Flowchart & Toolkit
00:20

The Video Sales Letter Slides
00:09
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Creating The Lead Magnet
2 Lectures 07:54
Creating an eBook
03:37

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Creating a Video Sales Letter
2 Lectures 06:35
Creating our VSL slides
02:16

Creating our VSL recording
04:19
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Delivering Your Paid-For Content
1 Lecture 04:56
Creating secure, paid-for content website
04:56
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Creating our Funnel Pages
4 Lectures 12:49
The Funnel Pages
01:00

The Squeeze Page
06:28

The Sign-Up Confirmation Page
01:45

The Free Content Delivery Page
03:36
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Hosting Our Funnel & Handling Form Data
2 Lectures 05:54
Creating A Hosting Account and Uploading Our Pages
01:49

Handling Form Data and Sending the Confirmation Email
04:05
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Getting Traffic to Your Funnel
1 Lecture 03:36
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Bonus Videos
3 Lectures 20:49

Testing Headlines Using Google Analytics Experiments
13:07

Creating a logo for your course
07:30
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Next Steps
2 Lectures 03:55
What Next - Creating A High Performance Marketing Funnel
02:53

Where Next - Getting More Support
01:02
About the Instructor
Stephen Pratley
4.2 Average rating
105 Reviews
2,526 Students
4 Courses
Conversion Expert & Email Marketing Pioneer

Stephen has over 20 years experience promoting education & training businesses using Email Marketing, eCRM and Marketing Automation campaigns.

A founder member of the DMA Email Marketing Council and an instructor at the Institute of Direct & Digital Marketing in the UK, Stephen teaches on Udemy to bring Fortune 500 strategies into the hands of independent teachers, trainers, coaches and other experts.