Social Media for Visual Artists

Learn how to keep social media headaches away so you can focus on your art.
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  • Lectures 29
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

This course is geared toward visual artists who are happiest when they're in the middle of their creative process. You're reluctant to tackle social media, but you do want to use them.

  • Low threshold
  • No mumbo jumbo
  • Practical pointers that are easy to implement
  • So, fewer headaches for you
  • Better interactions between you and your audience


That matters because your enthusiastic admirers will help generate a bigger buzz for you. Get in on the action and enrol!

I teach a very practical approach. Simple solutions are often the most effective ones.

Each lecture consists of a video with at least one downloadable resource.


In a nutshell

I will show you how you can apply social media to promote your art without it becoming a headache. I will also talk about security aspects of social media use, and tell you how you can limit your risks so that you can relax about that.

The course's threshold is low and there are many things in this course that you will undoubtedly already know but aren't applying yet. That's okay because there'll be plenty of new information for you too.

I am not going to bombard you with annoying mumbo jumbo jargon and I won't attempt to turn you into a marketing professional.

We won't cover blogging as this course is aimed at those who'd rather be at work in their studios than at a desk tapping away on any kind of keyboard. We won't look at maintaining a website and at sending out newsletters by e-mail either.

Each lecture contains links to useful resources and a bullet list that reviews the lecture. You will also get a handy practical tool that will make your social media use much easier.

Why I am doing this and who I am

I am not a visual artist, but I used to work and talk a lot with one. I also used to have a colleague whose partner is an artist. She was his promoter. She talked with me about how difficult promotion was for him and I helped her set up a website in the days when social media didn't exist yet. Both artists hold exhibitions in places that matter, and one of them is an international top artist.

I became self-employed almost twenty years ago, began my first website more than fifteen years ago and was already experimenting with Twitter long before it became as commercialized as it is today. I have had dozens of different Twitter accounts and about ten different Facebook accounts, because I (used to) love experimenting with these media.

You'll also benefit from my background in science and technology and my personal experiences with online communities. They enable me to provide you with a very practical and relaxing approach to social media.

That leaves you free to concentrate on what matters most to you while enjoying playing with social media in a natural way. If you do it well, that will slowly drive up your sales.

What are the requirements?

  • Having a printer helps but is not required.
  • It is useful to have a working knowledge of English.

What am I going to get from this course?

  • Interact with your audience in a relaxed manner that supports your artistry.
  • Develop a social media habit and fit it into your routine easily.
  • Make use of social media management software for increased convenience.
  • Recognize and deal with internet trolls efficiently.
  • Limit your digital security risk so you can stop worrying about it.
  • Access resources that support you with your social media use.

What is the target audience?

  • This course is specifically geared toward visual artists who are happiest when they're in the middle of their creative process.
  • This course is not suitable for anyone who wants to become a marketing professional.
  • It is not suitable for anyone looking for detailed information about how to take photographs and create videos.
  • The course does not cover blogging and web site creation.
  • The course focuses on website-based social media.
  • The course is suitable for visual artists from many different countries.
  • This course is mainly geared toward visual artists such as painters and photographers who shy away from social media.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Section 1: Introduction
05:09

This lecture is about who you are and what we'll cover in this course.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
05:11

As you are a visual artist, you must include good photos
in your social media communications. This lecture's content
will give you some direction if you still need to get started in this area.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
02:56

Video is great for visual artists! Video itself is outside the scope of this course,
but video is an important part of many social media so you'll get a few pointers.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
Section 2: Section 2: What, where and how
09:33

This is a general overview of some social media that can
be particularly useful for visual artists. In this section,
we will also talk about demographics. It will help you
decide on which social media you want to be.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
08:17

You are already on it, of course, but this lecture may reveal options
that you didn't know you had.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
07:24

Linkedin is different. This lecture tells you why.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
09:06

You'll probably know most of this, if you are already active on Pinterest.
Pinterest is highly visual.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
09:53

Pictify is a must for visual artists.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
10:12

You'll probably know some of this, if you are already active on Twitter.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
05:11

Snapchat and Instagram are apps, but they're both highly visual.
Instagram's audience overlaps somewhat with that of Twitter.
Snapchat's demographics are different, and
Snapchat works very different from other social media.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
04:43

Lecture 11 will look fairly repetitive and can be skipped by some of the students.
It is geared toward those who are quite reluctant to use social media.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
10:39

Lecture 11 is also somewhat repetitive and can be skipped by some students.
It is for those who are unsure about interacting online.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
Section 3: Section 3: Practical aspects
15:39

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
14:06

Trolls are all around us, and it helps to be able to recognize them
and to know what to do about them. See also lecture 8 (Pictify), in which we happen to spot a troll.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
07:38

This lecture shows you a very practical and effective approach
to prevent headaches.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
06:34

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
04:26

Deceptively simple methods often work best!

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Downloadable lecture handout (PDF file);
  • Video.
04:49

Social media use does require some maintenance, but no sweat.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Downloadable lecture handout (PDF file);
  • Video.
Section 4: Section 4: Summing it all up
06:18

In this lecture, and the following ten, you will evaluate for yourself what you like about the social media use of the ten artists we discuss here, what you don't like about it and which elements of their social media use suit you best.

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Downloadable section handout (PDF file);
  • Downloadable handout (PDF file) with all the links provided in the entire course;
  • Video.
02:41

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
03:48

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
03:53

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
02:37

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
04:26

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
04:23

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
04:08

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
05:39

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
05:58

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.
05:22

This lecture contains the following elements:

  • PDF file containing a presentation with a light-colored background, including links;
  • Darker-colored version of that PDF file, including links;
  • Video.

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Instructor Biography

Angelina Souren, Multipassionate Critical Thinker * I like helping you grow *

Hi there! Nice to meet you!

Thanks for stopping by and letting me tell you a bit about who I am. You can do the same when you join me in one of my courses, but please, feel free to contact me at any time.

I like teaching and enjoy playing with new possibilities such as Udemy. I currently have only one course on Udemy, geared toward visual artists, inspired by one of my friends. I may create more courses on Udemy in the future.

I have worked in many different environments across a wide range of industries and non-profit organizations as well as universities. In combination with my individual take on life and a number of harsh personal experiences, this enabled me to mature into an empowered critical thinker with a strong vision. I am like water, though, strong and yielding at the same time. Often very gentle, sometimes quite pushy, but rarely overpowering.

My background spans several decades in science and technology in the Netherlands, the US and the UK. I hold advanced qualifications in earth science and marine science. I was a board member of national science-related organizations in my native the Netherlands such as the Environmental Chemistry (and Toxicology) section of the Royal Netherlands Chemical Society.

I have written on various topics in civil engineering, geochemistry, environmental chemistry and other science and technology areas. I did this for example for the US-based Geochemical Society, an international scientific society that encourages the application of chemistry to problems of a geological or cosmological nature, and for a major global engineering firm (ARCADIS).

Wait, there is more. Among other things, I also spent five years in tourism and hospitality in Amsterdam and three years at a major law firm (Clifford Chance). In addition, I now have nearly two decades of experience with self-employment and small businesses from which I learned a lot as well.

One of my objectives in life is to help increase the harmony among humans on the planet as well as between humans and other animal species in our shared environments. I believe that it will make everyone happier.

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