The Keys to Business Success

One of Top 100 Business Thought Leaders shares his best business ideas and tools to help you be more successful
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  • Lectures 12
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2013 English

Course Description

One of the top 100 Business Thought Leaders in America, and a Top 100 Small Business Influencer shares his very best ideas and advice for how to run a highly successful small to medium-sized business. The lectures are short (under 20 minutes), straight-forward and easy to understand. This course is designed for anyone who wants to understand more about leadership, teambuilding, strategy, winning culture, sales and other essential business skills. The course includes workbooks and additional reading materials plus bonus videos. Also included is a free copy of John's newest book on how to build and sustain a winning culture.

What are the requirements?

  • A desire to learn and improve your business!
  • The discipline to take action in order to improve your business.
  • The willingness to refer this program to other business owners if you feel it adds real value and is worth the money you invested in.

What am I going to get from this course?

  • By the end of the course you will have several very specific ideas and tools for how to imporve your business.
  • Apply solid, real world tools, ideas and actions that will have a dramatic positive impact on your business.
  • Enjoy fun, interesting and information intensive videos delivered by one of the top business thought leaders in the world.

Who is the target audience?

  • Small to medium-sized business owners, managers, leaders and key employees.
  • Entrepreneurs
  • Key staff members
  • Home-based businesses/startups

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Key to Success in Business: Full Course
My very best advice for the MOST important things every small business MUST focus on in order to be successful.  VOC + MOT + WOM
If your business depends on referrals to get new customers... and about 90% of small business do... this video will help you build a "Referral Engine" that generates lots of new customers.

In this video I will share with you a special outline for how to create more accountability in your business. This is one of the major issues that many companies struggle with and I will tell you exactly how to fix it.


People ARE your most important asset -- IF you hire the right ones!!! Here are some tips on how to "Hire Right."

The three major problems I see in many business today - and how to avoid them.
More than 250,000 pages of research and 17 years as a top business coach/consultant... all boiled down to a formula: (T+C+ECF) x DE = Success  

This video will help you understand the key elements of a winning culture that attracts top talent. It is my strong belief that culture = cash, and that one of the best places in most businesses to increase revenues and profits is in increasing the quality of your organizational culture.


This is a special Ted Talk that John Spence delivered on "the most important thing I have ever learned." It's a fun, funny, yet very serious overview of some critical elements of leading a successful, happy and joyful life.


Word of mouth referrals are a key to business success, but many people struggle in generating high quality referrals. In this video I will share with you several valuable ideas about how to become significantly better at asking for and receiving referrals.

Section 2: Additional Resources
19 pages

John e-book that clearly describes the fundamental elements of building the kind of organizational culture that attracts top talent and then engages them to deliver their best effort. This short book outlines all of John's most important thoughts on building and sustaining a winning culture.

5 pages

This is an overview, taken directly from John's notes, of the key ideas that were shared during a three-day program at the Massachusetts Institute of Technology's Entrepreneurial Masters Program (MIT EMP)

7 pages

This white paper is a clear description of John Spence's Formula for Business Success. It is covered in a video above, but this white paper has additional information and ideas.

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Instructor Biography

John Spence, Making the very complex... awesomely simple!

John Spence is recognized as one of the Top 100 Business Thought Leaders in America, one of the Top 100 Small Business Influencers in America, and one of the Top 500 Leadership Development Experts in the World. John is also one of the American Management Association’s Leaders to Watch along with Sergey Brin, Larry Page, and Jeff Bezos. He is an international keynote speaker and management consultant who has written five books on business and life success and has made a career out of “Making the Very Complex… Awesomely Simple”.


At twenty-six, John was the CEO of an international Rockefeller foundation, overseeing projects in twenty countries. Just two years later, he was named an “Up and Coming Young Business Leader” by Inc. Magazine.

He is a guest lecturer at over ninety colleges and universities across the United States including Harvard, Cornell, Stanford, and the Wharton School of Business at the University of Pennsylvania, and John is also a special instructor for the Entrepreneurial Masters Program at MIT. He has been the owner or CEO of ten companies and is an advisor or board member to several organizations.

Since 1994, John has presented workshops, speeches, and executive coaching to hundreds of companies and organizations worldwide, including government offices and not-for-profits. His work as a business advisor and executive educator has taken him on assignments to many European countries as well as Hong Kong, Japan, China, Mexico, Latin America, New Zealand, Australia, the Caribbean, and Canada.

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