Marketing Psychology: How To Influence Customers To Buy Now
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Marketing Psychology: How To Influence Customers To Buy Now

"The Economist" Magazine Used One Of The Simple Psych. Methods Below And Won $3432 Instantly - I Give You Five Of These!
Bestselling
4.5 (98 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,311 students enrolled
Last updated 1/2017
English
Current price: $10 Original price: $150 Discount: 93% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 hour on-demand audio
  • 1 Article
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Influence the decisions of potential customers by applying the Decoy Effect.
Influence the actions of potential customers by applying the Reciprocity Principle.
Increase the ownership of your customers for maximum sales with the Endowment Effect.
Word (verb) questions and statements in a way that would change the perception of a potential customer by using the Framing Effect.
Increase conversions on a sales page by applying the Social Proof concept.
Create highly-converting squeeze and sales pages. (Marketing perspective, not web development.)
Increase opt-in rate.
Increase sales.
View Curriculum
Requirements
  • Basic marketing knowledge.
  • Willingness to elevate your marketing skills to the next level.
  • Approximately 2 to 3 hours to complete the course + take action PDFs.
Description

MARKETING PSYCHOLOGY: INFLUENCE CUSTOMERS TO BUY NOW!

"If you are having a hard time selling your products online and are desperately looking for ways to sell more, become a more influential marketer and generate higher income, then this course will blow your mind!

In this course, you will master 5 Kick-Ass Psychological Secrets used by extremely successful companies and filthy rich online entrepreneurs."

WHAT ARE YOU GOING TO LEARN AND WHY YOU NEED TO LEARN IT?

I'm giving you 5 solid reasons to consider:

1. The Decoy Effect: The Economist, well-known magazine, used the decoy effect. Later test has shown that a simple tweak to the prices, customers can choose from, resulted in $3432 more revenue (cash) than with the previous pricing options.

Apple Inc constantly utilizes "decoy" prices to influence our decisions! (examples in the lectures)

2. The Rule Of Reciprocity: Why don't you put one of the basic laws of human psychology work to your advantage? If you look at the most successful social media strategies for organic likes or followers growth, you will see that behind these strategies is the rule of reciprocity. You don't believe? Follow 1000 people on Twitter and I guarantee that 5% to 25% will follow you back.

3. The Endowment Effect: Did you know that when you own something you tend to value it more highly than it is really worth? "Yeah, right... how can I put that to my advantage you say?" Increase the ownership of your prospects and they will be more willing to buy from you! You know many "open source" projects that are massively successful! (hint: Wikipedia)

4. The Framing Effect: This one is huge! The way you "frame" a question (or a statement) influences the responses you receive! Experts in Neuromarketing have proven that absolute numbers have much stronger impact on people! This is the reason why you hear advertisements say: "...9 out of 10 people would recommend our product to their friends..." , they don't say: "...90% of our customers would recommend..."

5. Social Proof Concept: You want to know what's in your prospect's mind? Here it is: "I don't care what you say. Prove it to me!" Authors don't put testimonials in the beginning of their books for any other reason but to prove that their book is worth buying and reading. Bloggers don't put subscriber counters next to an opt-in box for any other reason but to prove that many people are doing (subscribing) what you have to do! (the underlying principle of social proof!)

WHO IS THIS COURSE FOR?

This course is for online entrepreneurs, instructors, bloggers and authors who realize what it means to spend fatiguing months on product creation and then make little or no sales. Was it all waste of time? It doesn't feel good to lose one of your most important resources - your time!

I am going to teach you how to maximize sales. opt-ins and ANY other action that you want your potential customers to take.

IS THERE ANY RISK INVOLVED?

Yes, there is! The risk is that if you don't use these principles your marketing (business) will suffer! Those psychological principles were kept secret for a long time and they are wickedly effective. Become a student of the course and if you don't see the real value, you can have your money back! YOU HAVE 30 DAYS MONEY BACK GUARANTEE. Thirty days is a good period for you to apply the concepts in the course and see some real, astonishing results on your business!

FACT - Only 4 out of 5198 students asked for a refund. This is indicative of the quality you will receive.

  • Video Lectures: Full HD 1920x1080.
  • Audio Quality: Microphone iRig Mic HD = crystal clear voice.
  • Downloadable Take Action PDF files after each principle with a special bonus inside.
  • Quizzes after each principle to check your understanding! (Show You Know!)
  • Easy to access instructor who is willing to help you out.
  • Free preview of the first lecture from "The Decoy Effect" section.

WHAT DO OTHER STUDENTS SAY ABOUT THE COURSE?

"Clearly Presented and Very Enlightening !!!

Vladimir has once again taken a topic that few people ever consider, exhaustively researched it and presented it in terms that anyone can easily understand and identify within almost every Retail Environment and Television Commercial that they encounter. As a Professional Marketing Manager, his Passion for the topic is naturally evident. His Teaching and Illustrations are Engaging, Enlightening, Upbeat and thoroughly Enjoyable. I highly recommend this course. Great Job Vladimir !!!" - Rick L. Brown

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"Marketing Professionals!

You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it's that good. - Brent Dunn

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"Kick-ass principles that are too often ignored...

Every body will benefit from Vladimir's course, for real. If you're in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!" - Robin Hanna

In addition, 50+ people have left similar reviews

INVITATION TO BECOME A STUDENT OF THE MARKETING PSYCHOLOGY COURSE!

By enrolling in my course you are gaining access to 5 ingenious marketing principles used by successful companies and individuals right now.

Each and every lesson is explained in plain English with visual illustrations and interesting design.

You will be protected when someone else is trying to influence you by using the psychological principles you will brilliantly know after you complete the course.

You will definitely take your marketing (business, sales) to the next level by influencing potential customers to take any kind of action you want. (Mostly sales and opt-ins)

Click the "TAKE THIS COURSE" button to become almost overnight many times more influential than you currently are!

I am waiting for you inside the course,

-Vladimir Raykov

Stay Purposeful

Who is the target audience?
  • Internet Marketers
  • Online Teachers
  • Entrepreneurs
  • Bloggers
  • Social Media Managers
  • Product Launch Managers
  • Marketing Managers
  • Sales People
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Curriculum For This Course
Expand All 33 Lectures Collapse All 33 Lectures 03:10:34
+
Introduction To The Course - Marketing Psychology
1 Lecture 06:49

This is an introductory lecture. I outline the psychological principles that you can use to advance your marketing.

Preview 06:49
+
The Decoy Effect
3 Lectures 11:56

This lecture is an eye-opener, period! It will help you understand principles that were long imposed on you without even knowing they exist. Quite interesting examples inside: Economist magazine and Apple Inc.

Preview 07:48

After completing this lecture, you will be able to set up variables (example: 1-price 2-GB Storage) in a way that would influence customers to choose one thing or another easily.

The Decoy Effect - Marketing Implications
04:08

Case for you to solve inside! Please, download on your computer and practise what you've learned.

The Decoy Effect - Take Action
5 pages

The Decoy Effect - Quiz
2 questions
+
The Rule Of Reciprocity
3 Lectures 07:48

After completing this lecture, you will have a general understanding of the Rule Of Reciprocity. The knowledge inside is instrumental in organically growing your followers on Twitter and likes on Facebook.

The Rule Of Reciprocity - Theory & Examples
03:57

After completing this lecture, you will be able see how the Rule Of Reciprocity relates to marketing. Specific main points are given for you to consider and integrate in your marketing.

The Rule Of Reciprocity - Marketing Implications
03:51

Case for you to solve inside! Please, download on your computer and practise what you've learned.
The Rule Of Reciprocity - Take Action
5 pages

The Rule Of Reciprocity - Quiz
3 questions
+
The Endowment Effect
3 Lectures 07:21

Understand the fact that we value things that we own more. Understand WHY this is the case.

The Endowment Effect - Theory & Examples
03:13

After completing this lecture, you will know how to increase your customer's feeling of ownership.

The Endowment Effect - Marketing Implications
04:08

Case for you to solve inside! Please, download on your computer and practise what you've learned.

The Endowment Effect - Take Action
5 pages

The Endowment Effect - Quiz
2 questions
+
The Framing Effect
3 Lectures 07:27

Extremely powerful lecture on "framing" questions and statements. Definition and a famous example.

The Framing Effect - Theory & Examples
04:09

After completing this lecture, you will be able to "frame" questions and statements by using three observations from the study of Neuromarketing.

The Framing Effect - Marketing Implications
03:18

Case for you to solve inside! Please, download on your computer and practise what you've learned.

The Framing Effect - Take Action
5 pages

The Framing Effect - Quiz
3 questions
+
Social Proof
3 Lectures 10:03

Social Proof equals Marketing. It wouldn't be too big an exaggeration to say that this is THE most important skill you have to master when it comes to online marketing. Definition and examples inside.

Social Proof - Theory & Examples
03:57

Before you create your sales page or opt-in page, please watch this lecture first! I reveal 6 social media principles that you can use to increase sales and opt-ins.

Social Proof - Marketing Implications
06:06

Case for you to solve inside! Please, download on your computer and practise what you've learned.
Social Proof - Take Action
5 pages

Social Proof - Quiz
3 questions
+
Grab Your Special Offer Now!
3 Lectures 05:24
Copywriting: How To Convert Cold Features Into Benefits That Sell
4 pages

Copywriting Headline Masterclass
4 pages

Marketing Psychology 2.0 Is Coming Soon!
05:24
+
Customer Psychology & Marketing Techniques - UPDATES
3 Lectures 01:44
Three Types Of Appeals When Crafting A Promotional Message
01:44

Free Marketing Tools
5 pages

Marketing Dictionary
43 pages
+
BONUS for 2016 - Audio Version For Your MP3 Player
11 Lectures 51:07
Marketing Psychology Intro - 5 Extremely Powerful Principles - Audio
06:48

The Decoy Effect - Theories And Examples - Audio
07:46

The Decoy Effect - Marketing Implications - Audio
04:06

The Rule Of Reciprocity - Theory & Examples - Audio
03:55

The Rule Of Reciprocity - Marketing Implications - Audio
03:49

The Endowment Effect - Theory & Examples - Audio
03:11

The Endowment Effect - Marketing Implications - Audio
04:07

The Framing Effect - Theory & Examples - Audio
04:08

The Framing Effect - Marketing Implications - Audio
03:16

Social Proof - Theory & Examples - Audio
03:56

Social Proof - Marketing Implications - Audio
06:05
About the Instructor
Vladimir Raykov
4.5 Average rating
748 Reviews
31,284 Students
16 Courses
Marketing Manager, Direct Response Copywriter, Author

Vladimir Raykov works as a Marketing Manager in an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author (How To Build Your Successful Online Teaching Business), blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.