Marketing Psychology: How To Influence Customers To Buy Now

"The Economist" Magazine Used One Of The Simple Psych. Methods Below And Won $3432 Instantly - I Give You Five Of These!
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  • Lectures 33
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description


"If you are having a hard time selling your products online and are desperately looking for ways to sell more, become a more influential marketer and generate higher income, then this course will blow your mind!

In this course, you will master 5 Kick-Ass Psychological Secrets used by extremely successful companies and filthy rich online entrepreneurs."


I'm giving you 5 solid reasons to consider:

1. The Decoy Effect: The Economist, well-known magazine, used the decoy effect. Later test has shown that a simple tweak to the prices, customers can choose from, resulted in $3432 more revenue (cash) than with the previous pricing options.

Apple Inc constantly utilizes "decoy" prices to influence our decisions! (examples in the lectures)

2. The Rule Of Reciprocity: Why don't you put one of the basic laws of human psychology work to your advantage? If you look at the most successful social media strategies for organic likes or followers growth, you will see that behind these strategies is the rule of reciprocity. You don't believe? Follow 1000 people on Twitter and I guarantee that 5% to 25% will follow you back.

3. The Endowment Effect: Did you know that when you own something you tend to value it more highly than it is really worth? "Yeah, right... how can I put that to my advantage you say?" Increase the ownership of your prospects and they will be more willing to buy from you! You know many "open source" projects that are massively successful! (hint: Wikipedia)

4. The Framing Effect: This one is huge! The way you "frame" a question (or a statement) influences the responses you receive! Experts in Neuromarketing have proven that absolute numbers have much stronger impact on people! This is the reason why you hear advertisements say: "...9 out of 10 people would recommend our product to their friends..." , they don't say: "...90% of our customers would recommend..."

5. Social Proof Concept: You want to know what's in your prospect's mind? Here it is: "I don't care what you say. Prove it to me!" Authors don't put testimonials in the beginning of their books for any other reason but to prove that their book is worth buying and reading. Bloggers don't put subscriber counters next to an opt-in box for any other reason but to prove that many people are doing (subscribing) what you have to do! (the underlying principle of social proof!)


This course is for online entrepreneurs, instructors, bloggers and authors who realize what it means to spend fatiguing months on product creation and then make little or no sales. Was it all waste of time? It doesn't feel good to lose one of your most important resources - your time!

I am going to teach you how to maximize sales. opt-ins and ANY other action that you want your potential customers to take.


Yes, there is! The risk is that if you don't use these principles your marketing (business) will suffer! Those psychological principles were kept secret for a long time and they are wickedly effective. Become a student of the course and if you don't see the real value, you can have your money back! YOU HAVE 30 DAYS MONEY BACK GUARANTEE. Thirty days is a good period for you to apply the concepts in the course and see some real, astonishing results on your business!

FACT - Only 4 out of 5198 students asked for a refund. This is indicative of the quality you will receive.

  • Video Lectures: Full HD 1920x1080.
  • Audio Quality: Microphone iRig Mic HD = crystal clear voice.
  • Downloadable Take Action PDF files after each principle with a special bonus inside.
  • Quizzes after each principle to check your understanding! (Show You Know!)
  • Easy to access instructor who is willing to help you out.
  • Free preview of the first lecture from "The Decoy Effect" section.


"Clearly Presented and Very Enlightening !!!

Vladimir has once again taken a topic that few people ever consider, exhaustively researched it and presented it in terms that anyone can easily understand and identify within almost every Retail Environment and Television Commercial that they encounter. As a Professional Marketing Manager, his Passion for the topic is naturally evident. His Teaching and Illustrations are Engaging, Enlightening, Upbeat and thoroughly Enjoyable. I highly recommend this course. Great Job Vladimir !!!" - Rick L. Brown


"Marketing Professionals!

You need to take this course. Vladimir is extremely knowledgeable and breaks down complex subjects into easy to understand material. You can learn more from taking a 1-hour course with Vladimir than you could in a year-long business course, it's that good. - Brent Dunn


"Kick-ass principles that are too often ignored...

Every body will benefit from Vladimir's course, for real. If you're in the game of selling products, services or even ideas, this course is the toolbox you need to become a master-convincer. Plus, Vladimir is really entertaining and the examples are nothing short but great!" - Robin Hanna

In addition, 50+ people have left similar reviews


By enrolling in my course you are gaining access to 5 ingenious marketing principles used by successful companies and individuals right now.

Each and every lesson is explained in plain English with visual illustrations and interesting design.

You will be protected when someone else is trying to influence you by using the psychological principles you will brilliantly know after you complete the course.

You will definitely take your marketing (business, sales) to the next level by influencing potential customers to take any kind of action you want. (Mostly sales and opt-ins)

Click the "TAKE THIS COURSE" button to become almost overnight many times more influential than you currently are!

I am waiting for you inside the course,

-Vladimir Raykov

Stay Purposeful

What are the requirements?

  • Basic marketing knowledge.
  • Willingness to elevate your marketing skills to the next level.
  • Approximately 2 to 3 hours to complete the course + take action PDFs.

What am I going to get from this course?

  • Influence the decisions of potential customers by applying the Decoy Effect.
  • Influence the actions of potential customers by applying the Reciprocity Principle.
  • Increase the ownership of your customers for maximum sales with the Endowment Effect.
  • Word (verb) questions and statements in a way that would change the perception of a potential customer by using the Framing Effect.
  • Increase conversions on a sales page by applying the Social Proof concept.
  • Create highly-converting squeeze and sales pages. (Marketing perspective, not web development.)
  • Increase opt-in rate.
  • Increase sales.

Who is the target audience?

  • Internet Marketers
  • Online Teachers
  • Entrepreneurs
  • Bloggers
  • Social Media Managers
  • Product Launch Managers
  • Marketing Managers
  • Sales People

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To The Course - Marketing Psychology

This is an introductory lecture. I outline the psychological principles that you can use to advance your marketing.

Section 2: The Decoy Effect

This lecture is an eye-opener, period! It will help you understand principles that were long imposed on you without even knowing they exist. Quite interesting examples inside: Economist magazine and Apple Inc.


After completing this lecture, you will be able to set up variables (example: 1-price 2-GB Storage) in a way that would influence customers to choose one thing or another easily.

5 pages

Case for you to solve inside! Please, download on your computer and practise what you've learned.

The Decoy Effect - Quiz
2 questions
Section 3: The Rule Of Reciprocity

After completing this lecture, you will have a general understanding of the Rule Of Reciprocity. The knowledge inside is instrumental in organically growing your followers on Twitter and likes on Facebook.


After completing this lecture, you will be able see how the Rule Of Reciprocity relates to marketing. Specific main points are given for you to consider and integrate in your marketing.

5 pages
Case for you to solve inside! Please, download on your computer and practise what you've learned.
The Rule Of Reciprocity - Quiz
3 questions
Section 4: The Endowment Effect

Understand the fact that we value things that we own more. Understand WHY this is the case.


After completing this lecture, you will know how to increase your customer's feeling of ownership.

5 pages

Case for you to solve inside! Please, download on your computer and practise what you've learned.

The Endowment Effect - Quiz
2 questions
Section 5: The Framing Effect

Extremely powerful lecture on "framing" questions and statements. Definition and a famous example.


After completing this lecture, you will be able to "frame" questions and statements by using three observations from the study of Neuromarketing.

5 pages

Case for you to solve inside! Please, download on your computer and practise what you've learned.

The Framing Effect - Quiz
3 questions
Section 6: Social Proof

Social Proof equals Marketing. It wouldn't be too big an exaggeration to say that this is THE most important skill you have to master when it comes to online marketing. Definition and examples inside.


Before you create your sales page or opt-in page, please watch this lecture first! I reveal 6 social media principles that you can use to increase sales and opt-ins.

5 pages
Case for you to solve inside! Please, download on your computer and practise what you've learned.
Social Proof - Quiz
3 questions
Section 7: Grab Your Special Offer Now!
Copywriting: How To Convert Cold Features Into Benefits That Sell
4 pages
Copywriting Headline Masterclass
4 pages
Marketing Psychology 2.0 Is Coming Soon!
Section 8: Customer Psychology & Marketing Techniques - UPDATES
Three Types Of Appeals When Crafting A Promotional Message
Free Marketing Tools
5 pages
Marketing Dictionary
43 pages
Section 9: BONUS for 2016 - Audio Version For Your MP3 Player
Marketing Psychology Intro - 5 Extremely Powerful Principles - Audio
The Decoy Effect - Theories And Examples - Audio
The Decoy Effect - Marketing Implications - Audio
The Rule Of Reciprocity - Theory & Examples - Audio
The Rule Of Reciprocity - Marketing Implications - Audio
The Endowment Effect - Theory & Examples - Audio
The Endowment Effect - Marketing Implications - Audio
The Framing Effect - Theory & Examples - Audio
The Framing Effect - Marketing Implications - Audio
Social Proof - Theory & Examples - Audio
Social Proof - Marketing Implications - Audio

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Instructor Biography

Vladimir Raykov, Marketing Manager, Instructor at Udemy, and Blogger.

Vladimir Raykov works as a Marketing Manager in an innovative and highly developing company for software solutions.

Vladimir has a Bachelor's degree in Marketing and has successfully completed courses on a Master's level on Entrepreneurship and Innovation and Knowledge at Copenhagen Business School.

He is an author, blogger and one of his deepest passions is leadership - bringing out the best in people. Moreover, Vladimir is certified by Case Western Reserve University on a course - Inspiring Leadership Through Emotional Intelligence. The course was conducted by professor Richard Boyatzis.

Social Media enthusiast with more than 42000 followers on the two of his Twitter accounts

His highest priorities are family and friends. He does and is interested in online teaching and learning as he thinks that these two terms are the new currency of the future.

A strong believer in education, Vladimir is willing to share his knowledge with others.

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