LinkedIn Essentials

Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn.
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  • Lectures 16
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

Learn from a LinkedIn All Star!

LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting.

But wait!

LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages.

This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.

Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.

Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style.

Using real-world examples, Deltina shows you hands-on how to:

  • Create a complete, professional, and optimized LinkedIn profile
  • Take full advantage of the latest options (like adding video) within your LinkedIn profile
  • Create a customized and optimized LinkedIn Company Page from scratch
  • Take advantage of all the features and settings on the LinkedIn platform
  • Add products and services to your LinkedIn Company Page
  • Create and manage LinkedIn groups
  • Integrate your LinkedIn profile and page with your online presence
  • Promote your LinkedIn page with plugins and advertising options
  • Find relevant connections and improve your LinkedIn search ranking through engagement

Worksheet and Resources Included!

Don't put your LinkedIn presence off any longer. Take the course today, and be a LinkedIn All Star in no time!

What are the requirements?

  • Internet connectivity is required.

What am I going to get from this course?

  • Learn methods for optimizing your LinkedIn profile for search and for getting recommendations
  • This course will teach you how to add images, video, and presentations to your LinkedIn profile
  • By the end of this course you will have a fully developed LinkedIn Company Page
  • Learn all the settings, features, and options on the LinkedIn platform
  • This course will show you how to create and manage LinkedIn groups
  • Learn to integrate your LinkedIn page with your online presence
  • This course will show you how to promote your LinkedIn page through ads and recommendations
  • Learn methods for finding relevant connections and improving your LinkedIn search ranking

Who is the target audience?

  • Entrepreneurs, business owners, managers, executives
  • Job seekers, job recruiters, students
  • Social media strategists, Marketers, PR professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started

This video introduces LinkedIn and presents the topics covered in the course.


In this lesson, we have an overview of the entire LinkedIn platform.

Section 2: LinkedIn Profiles

In this lesson, we demonstrate methods for creating an optimized LinkedIn profile like preparing content ahead of time for your profile and populating and editing your profile.


In this lesson, we explore some additional options like specialized LinkedIn profile sections, and have an overview of other profile options.

Section 3: LinkedIn Features and Settings

In this lesson, we dig into LinkedIn features such as posting status updates, advanced search features, LinkedIn groups, and recommendations.


In this lesson, we explore LinkedIn settings, including communications, privacy, and profile customization settings.

Section 4: LinkedIn Company Pages

In this lesson, we use our worksheet to create an optimized and customized LinkedIn Company Page from scratch.


In this lesson, we demonstrate how to add products and services to a LinkedIn page and explore additional LinkedIn page features.

Section 5: Integrating and Promoting

In this lesson, we look at options for connecting our LinkedIn profile with other social media sites and integrating our LinkedIn page using badges and plugins.


In this lesson, we explore ways of promoting a LinkedIn Company Page including how to promote products and status updates, and asking for recommendations.

Section 6: Bonus: Engagement, Guidelines, and Mobile

In this lesson, we discuss tactics for improving engagement and finding relevant connections on LinkedIn; as well as demonstrate how to create a LinkedIn group.


In this lesson, we go through the LinkedIn terms of use, discuss privacy issues, and have an overview of the LinkedIn mobile app.


In this concluding video, we look at some recommended resources to help you keep up-to-date with LinkedIn, and contact information for the author.

Section 7: Worksheets and Resources
2 pages

Worksheet to help create your optimized LinkedIn profile.

2 pages

Worksheet to help populate your LinkedIn Company Page.

1 page

Links to resources used in the course.

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Instructor Biography

Deltina Hay, Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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