Social Media Marketing 2016 - Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!
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  • Lectures 80
  • Length 4 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English Closed captions available

Course Description

BRAND NEW: Over 6,500 students since our recent launch.

THE MOST COMPREHENSIVE SOCIAL MEDIA COURSE ON UDEMY - Fully updated during May 2015 and again October 2015.

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.

FULL 30 DAY MONEY BACK GUARANTEE.

Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course is the most comprehensive look at all of the social media websites, brand new for May 2015.

What does this course give you?

  • Introduction to social media
  • Auditing your organisation
  • NEW: Social Media Strategy
  • Social media monitoring
  • NEW: Content Marketing
  • Facebook
  • Twitter
  • Google+
  • Blogging
  • Instagram
  • Youtube
  • NEW: Social Media Automation
  • NEW: Social for customer services
  • NEW: Social for PR

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

Certificate of completion

All students who complete this course will receive a FREE digital 'Certificate of social media marketing' issued by the SO ME Academy, alongside Udemy's own certificate of completion.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

What are the requirements?

  • You should have a business need for social media - either as someone who is an entrepreneur or within an organisation

What am I going to get from this course?

  • Understand the social media foundations
  • Be able to fully audit their organisation
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing

What is the target audience?

  • Those looking for a comprehensive social media certificate
  • This course is not for personal use of social media

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to this course & social media
Introduction to the course!
02:35
Section 2: Starting with the basics - Beginners
04:10

Social media is more than just a marketing tool. Learn about the widening scope of social media.

Free Getting Started Bonus Content
00:45
03:36

So much social, social everywhere. Where do you begin?

Section 3: Your Social Media Strategy
05:10

A solid strategy is the key to social success. Do you know where you stand on the social media journey?

04:47

A vision, some goals and whole lot of hard-work are the key to a social strategy.

03:52

Before you start on the cool stuff, a few final words of wisdom :)

Strategy quiz
4 questions
Section 4: Getting started with the social networks
16:25

The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

16:29

The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

07:45

The getting started guide to Youtube. You may know it all, but give this video a watch...

09:27

The getting started guide to Google+. Worth a watch even if you're already an expert. It includes the latest stats and insights.

07:47

The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

9 questions

Think you're ready?

Section 5: The Social Media Audit
07:32

Not conducting a social audit is like heading to the beach without checking the weather.

Social Media Audit Spreadsheet Template
Article
Social Audit - Name Variations Brain-storming sheet
1 page
Section 6: History of Social Media
04:03

There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

Section 7: Social Media Content Marketing
03:51

Is content marketing the same as social media?

02:13

Learn the 5 types of lovely engaging content marketing

01:40

Hey you... this is what you should and shouldn't do!

03:24

Planning. It has just got to be done.

01:35

Can content marketing save you time and money with your customer service?

03:26

Recruitment... how can you spice it up?

Content Planning Template
Article
Case study: Red Bull
3 pages
Section 8: Facebook - What you need to know
Facebook: The Content Mix
04:30
Scheduling Posts
01:38
Creating Offers
02:34
Post review function
01:13
Moderation & age/country restrictions
01:00
Page Messaging
01:52
Call to Action Buttons
01:59
Insights & Analytics
08:12
Case study: Cadbury
Article
Case study: Innocent Drinks
Article
Case study: Air Asia
2 pages
Section 9: Twitter - What you need to know
Twitter: The Content Mix
03:41
Privacy & Security
01:32
Following & Tweeting
02:32
Following Do's and Don'ts
02:40
Notifications
01:00
Pinning Tweets
Preview
01:21
Basic Analytics
01:44
Case Study: Tommy Hilfiger
2 pages
Case study: Bonobos
Article
Case study: Oreo
Article
Case study: Sammy's
Article
Section 10: Google Plus: what you need to know
Google Plus: The Content Mix
03:05
Page managers
02:20
Using and managing circles
04:05
Google Local
02:50
Case study: Cadbury
2 pages
Section 11: Social media automation
Introduction to automation
01:36
Engaging content - part 1
01:38
Engaging content - part 2
02:46
Guide: When to use Social Media Automation
2 pages
Scheduling and multiple network posting
02:22
Why use Hootsuite?
Article
Saved searches
01:03
Section 12: Blogging - what you need to know
Why blog and considerations
Preview
06:00
Which platform?
02:06
Creating a Wordpress.com site/blog
01:18
Content and frequency
05:04
Optimisation
01:42
Winning with Blogging - Download
7 pages
Section 13: Other social networks and channels
Blab.im - quadalogues and reblabs
15:09
Section 14: Workbooks, templates and downloads
Guide to which social networks to use
8 pages
6 pages

Print or make notes based on this document during section 2

Social Media Strategy Template
3 pages
Social Media Playbook Template
4 pages
Social media branding and image guidelines
2 pages
Social Demographics
2 pages
Further Strategy Resources
Article
Section 15: Additional case studies
Case study: Dove Cosmetics
Article
Case study: Etsy
Article
Case study: Lenovo
Article
Case study: Honda
2 pages
Case study: Ford [Instagram]
Article
Case study: H&M [Instagram]
Article
Case study: Jamie Oliver [Youtube]
3 pages
Section 16: Get your certificate, badge and LinkedIn cert
Certificate & badge instructions
Article

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Instructor Biography

SO ME Academy, Best-selling instructor & leading social media trainers!

SO ME Academy is the UK's leading social media training organisation. We have taught over 29,000 students and continue to keep our courses relevant and up to date.

We help social & digital media come from the heart of your business. Social is by definition; attitude and behaviour which takes the needs of others into account. The key is to relate to people, engaged but respectful, open and honest. Great socialisers are natural, charismatic and engaging – so we think you should be too.

You are your own special little creation. We arenʼt pretentious enough to claim to transform your brand – itʼs great as it is; but we will help you onto the front foot by providing straight-to-the-point teaching and giving proactive advice when you need it most.

Join us today!

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