Facebook for Real Estate is learning how to build and manage your new Business page to help drive more brand awareness within your market, capture new leads, advertise your listings/open houses and build a loyal following.
You will learn:
Overview of the entire curriculum taught from start to finish of how to build, manage, advertise and all the details in between.
Statistics on why Social Media is becoming such a powerful tool for real estate agents.
The meat and potatoes!!! Knowing who your appealing to and what content would be valuable to them.
Why engagement is so important. Facebook algorithms, grow organically, more exposure etc
Things to avoid when as you manage your business page.
Great! You've created your new business page, here's how to share it.
Where do I find Insights & why it's an important tool to utalize.
How to understand who is visiting your page. A breakdown of demographics; age, gender, location, time of day etc
Introduction to 3 various keys ways to advertising beginning with Page Promotion.
Ways to create lead generation with a CTA such as a free home valuation. Drive traffic to the website with a fill-out form.
How to boost a post such as an open house or a new listing to get more visibility.
Ads Manager will be where you will be able to go in and manage, edit and track your advertising campaigns.
Name 4 reasons why having a business page is more beneficial for your real estate business than your personal profile:
1) You can reach a much broader audience beyond your personal profile ; plus FB TOS frowns on product on personals profile
2) You can schedule posts
3) You can advertise your listings and open houses to a targeted audience
4) You now have access to Insights - which helps you understand the demographics of your audience, when they are on Facebook the most and what content seems to resonate with them the most.
When advertising, what is one of the most important things to remember?
Target your audience; age, location (zip codes). You can drill it down to income and interests as well.
As a seasoned marketing professional, Susan McDowell has over 15 years marketing experience; a career spanning from traditional marketing to digital media. For the past 6 years she has spent as a social media consultant managing social media accounts, building brands and educating clients in a classroom style setting. She has a strong passion for teaching people and helping them demystify social media in general.
Throughout Susan's career she has held a multitude of responsibilities in sales, marketing and business development for brand such as America Online, InterContinental Hotels Group, HowStuffWorks/Discovery Networks and G4TV. She has worked with brands and clients to build comprehensive digital media campaigns that help expand their brand awareness acquire fans/followers and ultimately loyal customers.
Because Susan has such a strong passion for technology (could be read as she's a big nerd at heart) one of her favorite past-times is posting photos of her 3 dogs on Instagram which has acquired her over 1300 followers. When she's not geeking out on the computer she is usually traveling on new adventures with her family in their Airstream, volunteering at a local dog shelter each week, hiking and enjoying life in the beautiful Pacific Northwest.