Facebook for Real Estate

A Real Estate Agents guide to building, managing and understanding the importance of having a presence on Facebook.
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  • Lectures 18
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Facebook for Real Estate is learning how to build and manage your new Business page to help drive more brand awareness within your market, capture new leads, advertise your listings/open houses and build a loyal following.

You will learn:

  • Why it's important to have a presence on Facebook from a real estate perspective
  • Step-by-step process of how to build and manager your business page
  • Understanding who is your audience, what content to use to appeal to your audience, how to get better engagement, how to schedule posts, things to avoid
  • Advertising - 3 key ways to advertise - Page Promo, Boosting a post such as an open house or listing and Generating Leads through a CTA
  • Deciphering Insights - who's visiting your page - demographic breakdown; age, region, city, gender, time of days, what content they like the most
  • Things to know when hiring someone to manage your business page

What are the requirements?

  • Students will need to have access to the internet to build their new business page. They will need a personal profile on Facebook to start with building the page.

What am I going to get from this course?

  • Learn how to Build and Manage a Facebook Business Page for your Real Estate business
  • Learn the importance of having a strategy, how to engage more, who your target audience is
  • Learn the various ways to advertise your real estate business on Facebook
  • Learn how to read Facebook Insights to have a better understanding the demographics of your followers, what time they are online most and what days of the week
  • Learn the things to avoid; some common sense some not so much
  • Choosing the right person to manage your business page if it's not going to be you. Key things to look for when qualifying someone

Who is the target audience?

  • Best suited for this course are Real Estate Agents seeking the guidance of how to build a Facebook Page
  • Not suited for students who are not interested in Social Media

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Overview of the entire curriculum taught from start to finish of how to build, manage, advertise and all the details in between.


Statistics on why Social Media is becoming such a powerful tool for real estate agents.


Reasons why a business page is beneficial versus posting listings on your personal profile.

Section 2: Building Your New Business Page

Step-by-step process of building your new business page. It requires you to have a personal profile on Facebook.


You've created your new business page, now where do you go to find it from your personal profile?

Section 3: Audience and Content

The meat and potatoes!!! Knowing who your appealing to and what content would be valuable to them.


Why engagement is so important. Facebook algorithms, grow organically, more exposure etc


Things to avoid when as you manage your business page.

Section 4: Promote Your New Business Page

Great! You've created your new business page, here's how to share it.

Section 5: Insights

Where do I find Insights & why it's an important tool to utalize.


How to understand who is visiting your page. A breakdown of demographics; age, gender, location, time of day etc

Section 6: Advertising - the various ways and how to do so

Introduction to 3 various keys ways to advertising beginning with Page Promotion.


Ways to create lead generation with a CTA such as a free home valuation. Drive traffic to the website with a fill-out form.


How to boost a post such as an open house or a new listing to get more visibility.


Ads Manager will be where you will be able to go in and manage, edit and track your advertising campaigns.

Section 7: Thinking of Hiring Someone to Manage Your Business Page
Finding the Right Person to Manage your Business Page - Do They Qualify?
Section 8: Recapping Some Details to Remember
Recapping some of the vital info we went over
Thanks And Some Influencers to Follow
1 question

Name 4 reasons why having a business page is more beneficial for your real estate business than your personal profile:

1) You can reach a much broader audience beyond your personal profile ; plus FB TOS frowns on product on personals profile

2) You can schedule posts

3) You can advertise your listings and open houses to a targeted audience

4) You now have access to Insights - which helps you understand the demographics of your audience, when they are on Facebook the most and what content seems to resonate with them the most.

1 question

When advertising, what is one of the most important things to remember?

Target your audience; age, location (zip codes). You can drill it down to income and interests as well.

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Instructor Biography

Susan M. McDowell, Social Media Consultant/Trainer

As a seasoned marketing professional, Susan McDowell has over 15 years marketing experience; a career spanning from traditional marketing to digital media. For the past 6 years she has spent as a social media consultant managing social media accounts, building brands and educating clients in a classroom style setting. She has a strong passion for teaching people and helping them demystify social media in general.

Throughout Susan's career she has held a multitude of responsibilities in sales, marketing and business development for brand such as America Online, InterContinental Hotels Group, HowStuffWorks/Discovery Networks and G4TV. She has worked with brands and clients to build comprehensive digital media campaigns that help expand their brand awareness acquire fans/followers and ultimately loyal customers.

Because Susan has such a strong passion for technology (could be read as she's a big nerd at heart) one of her favorite past-times is posting photos of her 3 dogs on Instagram which has acquired her over 1300 followers. When she's not geeking out on the computer she is usually traveling on new adventures with her family in their Airstream, volunteering at a local dog shelter each week, hiking and enjoying life in the beautiful Pacific Northwest.

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