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Step by Step Facebook Campaign Creation Method For Success

In-Depth Facebook Ads Training + Detailed Guide to Method that was Featured by Facebook as Official Case Study
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Last updated 2/2016
English
$15 $50 70% off
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

The "Step by Step Facebook Campaign Creation Method for Success" is for entrepreneurs and marketers who are ambitious and want to take their Facebook marketing skills to the next level. It includes bonus material how to guides and monthly updates to keep learning and to always stay one step ahead of the competition.

You will get full access to our award winning Facebook strategies that you can implement instantly.

Take this course to learn how to set up effective Facebook campaigns!

Did you know?
  • One billion people use Facebook daily.
  • If Facebook right column ads and newsfeed ads are in separate ad set, you save money.
  • Mobile placements tend to generate more traffic than desktop computers.
  • You can advertise on Instagram by using Facebook
  • Using mobile and desktop placements in the same ad set makes your campaigns less efficient.
  • You can target people whose profiles are similar to users that have already bought from you.
  • Bid methods tend to vary their performance over time and you should test them from time to time to improve your CPA
  • The ideal amount of ads to test simultaneously is five ads per ad set.
  • You can show ads on Facebook to only those people who came to your website via Google AdWords and didn’t buy or visited specific pages.
Introduction

I am best known for founding Zebra Advertisement which first became known in 2012. Ever since then, I split off two departments of Zebra Advertisement and turned them into additional companies, 1DollarAd and International PPC. Together with my lovely business partner and wife and our dog, we travel the world as digital nomads and help marketers and entrepreneurs to get better results on Facebook and other platforms.

The best part of traveling is of course that I get to meet some of you guys along the way at our Meet & Greets. I started noticing that most of the questions I get during the get-togethers are about Facebook Ads.

So instead of scheduling individual consulting sessions that are expensive, I thought what better way than to share everything there is to know about Facebook Ads via an online course? Many of the awards and nominations I have received were based on successful Facebook campaigns and the integration of Facebook Ads with other platforms such as Google AdWords.

I have tested over 200k Facebook ads and have based this Facebook training on everything I have learned over the last couple of years.

What’s included

Advanced Facebook Marketing is not only about the basics. I will train you on cool things like the few examples above.

Signing up for this course will give you a completely new approach to Facebook marketing. Our motto is: “ Segment, test and test again!”

Segmenting and testing is the secret to a successful Facebook campaign. Our course includes 8 modules that will cover everything there is to know about Facebook, 3 basic modules for the students that would like to learn more about the basics, podcasts based on the questions that we receive from our students and bonus material to cover the most recent Facebook updates.

I am aware that Facebook isn’t a static platform and therefore I am going to create content weekly to update you on:

  • Best practices in the market
  • New Facebook products
  • Effective techniques that I tested on I 17k+ campaigns I manage monthly
  • Common Q&A
  • Everything you need to succeed at Facebook Marketing!

"The Step by Step Facebook Campaign Method for Success" is ideal for:

  • Businesses that want to focus their Facebook Campaigns on website conversions
  • Businesses that want to use Facebook marketing at an advanced level but don’t want to hire external consultants
  • Businesses that want to do more than just boosting a post
  • Businesses that are afraid to waste money and would like to understand how Facebook marketing works
  • Agencies that want to train their account managers with rock solid Facebook marketing techniques

Don't wait any longer to gain the know how you need to develop a competitive advantage on your competition. Sign up today!

Who is the target audience?
  • Businesses that want to focus their Facebook Campaigns on website conversions
  • Businesses that want to use Facebook marketing at an advanced level but don’t want to hire external consultants
  • Businesses that want to do more than just boosting a post
  • Businesses that are afraid to waste money and would like to understand how Facebook marketing works
  • Agencies that want to train their account managers with rock solid Facebook marketing techniques
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What Will I Learn?
Learn how to set up ROI focused Facebook campaigns
Know how to use Facebook advertising from A to Z
Learn Facebook Ads best practices
Replicate effective techniques that I tested on I 17k+ campaigns I manage monthly
Learn how to use the Power Editor
Find out additional customer segments based on the analysis of your own data
View Curriculum
Requirements
  • Students need to know how to open a Facebook page
  • Students need to know how to boost a post
Curriculum For This Course
Expand All 33 Lectures Collapse All 33 Lectures 03:50:46
+
Introduction to the course
1 Lecture 05:49
+
Basic Concepts
3 Lectures 45:21

How To Use The Ad Manger
17:13

Overview of all available campaign types and when to use what
11:08
+
Step 1: Choose the Campaign Type
2 Lectures 06:49
Step 1: Introduction Video
00:17

Choose the Campaign Type
06:32
+
Step 2: Select Your Target Audience
3 Lectures 21:47
Step 2: Introduction Video
00:40

How to select your target audience
15:56

Find new audiences with Audience Insights
05:11
+
Step 3: Set Up Facebook Tracking
3 Lectures 18:52
Step 3: Introduction Video
00:18

Set up remarketing and lookalike
12:02

Tracking conversions on Facebook
06:32
+
Step 4: Setting up an effective account structure
3 Lectures 26:11
Step 4: Introduction Video
00:36

Choose the right placements for your business
10:16

Creating an effective account tree
15:19
+
Step 5: Significantly shorten the set up time using the Power Editor
5 Lectures 18:55
Step 5: Introduction Video
00:35

Navigating the power editor
05:24

Set up your campaigns
04:30

Optimize through the Power editor
06:13

Create and dupicate campaigns, ad sets and ads
02:13
+
Step 6: Set up the most competitive bids
2 Lectures 16:07
Step 6: Introduction Video
00:23

Set up the most competitive bids
15:44
+
Step 7: Systemize Ad Cration and Split testing
3 Lectures 24:18
Step 7: Introduction Video
00:34

Systemize Ad Cration and Split testing
19:03

Creating Carousel ads
04:41
+
Step 8: Short and Long term optimization
2 Lectures 18:58
Step 8: Introduction Video
00:35

Short and Long term optimization
18:23
2 More Sections
About the Instructor
3.5 Average rating
1 Review
8 Students
1 Course
CEO | AdWords & Facebook Consultant | Microsoft MVP Winner

Rocco Baldassarre is a digital marketing consultant and entrepreneur. He is best known as founder of the award winning digital marketing agency Zebra Advertisement and the youngest Google Partners All-Stars Winner at the age of 24.

He also founded 1DollarAd and International PPC, among other businesses. For his work with Bing Ads, Microsoft awarded him the Most Valuable Professional Award. He has been featured by The Huffington Post, The New York Times, and Upwork's Annual Impact Report. among other publications.

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