Business Blogging Workshop: Drive Leads With Your Blog
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**Note: Last updated March 6, 2015**
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|Section 1: Context and Blog Strategy|
Learn 6 Ways Blogs help your business generate more leads, visibility and sales, including:
- Why blogs are more important than the other pages on your website
- Why blogs are powerful for SEO
- Why blogs are essential for getting visibility in Social Media
|Section 2: The Blog Writing Workshop|
Understand what your customers care about so you can target your blog posts to the topics that more directly address their pain points. Learn how to think like your target customer. What they worry about and how to come up with blog topics.
To see the post I describe in this workshop, click here:
Some tools to help you come up with blog topics, including a headline generator and 3 free keyword tools.
Blog post ideas resources
Headlines are key to attracting your target audience and maximizing shares. Submit your headline ideas for a new blog post for feedback!
Brainstorm the "list" that you'll use for your blog post. In this workshop our list is myths or mistakes that our potential clients make. But you can make any type of list for your post as you follow along.
|Once we have our list - the meat of the post - then we can write our opening paragraph.|
29 Awesome Free Stock Photo Resources
This wraps up the workshop. Don't forget to download the slides attached here as well. If you want to see examples of some of my best list posts, click the links below:
On Right Mix Marketing:
Social Media Today:
If you've gone through the lessons, post the link to one of the blog posts that you think is good and I'll provide feedback. Only one post per person is allowed.
|Section 3: Easy Ways To Create Content For Your Blog|
In this lecture, I go through 5 ways that you can add content to your blog fairly easily. This way you can produce more content and keep up a regular blogging schedule. This is part 1.
|Part 2 of the 5 Easy Ways lecture.|
Blog Writing Workshop Quiz!
Tom Treanor is the Founder and President of Right Mix Marketing Inc. He has an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania.
He teaches a course on Social Media Tools at San Francisco State University's Social Media Marketing certificate program and has deep experience coaching and consulting corporate executives, small business owners and startup teams. Tom speaks regularly at live and virtual conferences and meetings (contact us here to inquire about having Tom speak at your event).
Tom is the author of the Search Engine Optimization Boot Camp and he has been quoted in the Investor's Business Daily and is a previous Google Adwords Professional and Microsoft adExcellence Member.
Prior to Right Mix Marketing, Tom worked for Hewlett Packard in leadership roles in marketing and operations, at PriceWaterhouseCoopers and Booz-Allen & Hamilton as a strategy consultant, and at Sony Electronics in product marketing.
Tom is a prolific business blogger and has been featured on top blogs such as Copyblogger, Problogger and AllTop. Kred has named him Kred Elite, part of the top 1% of influencers.</p>