Business Blogging Workshop: Drive Leads With Your Blog

Learn to create blog posts that resonate with your target audience and get leads with this business blogging workshop.
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  • Lectures 14
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2013 English

Course Description

This business blogging course provides you with:

  • Context - 6 ways business blogging can help a business, non-profit or sole proprietor
  • How to choose a blog topic that your audience will rave about
  • Specifics on how to structure your blog posts for maximum effectiveness
  • How to develop a title that makes your post highly readable (and share-able in social media)
  • Which components of a blog post are most critical
  • Over 25 places to find stunning (free) stock photography for your blog and social media

What you get in this business blogging course:

  • Video training on "6 Powerful Ways Your Blog Drive New Business"
  • Video training - my popular "Blog Writing Workshop"
  • Video training - "5 Easy Ways to Create Content for your Blog"
  • Blog writing workshop slide set (PDF)
  • Tips on Free Headline Ideas and Keyword Research Tools
  • Get your post reviewed by the instructor
  • Business blogging checklist (PDF)

**Note: Last updated March 6, 2015**

What are the requirements?

  • Access to a blog or ability to set up a free one (e.g. at
  • Interest in writing a blog post
  • Not much, let's get started!

What am I going to get from this course?

  • Provide business owners, non-profits, sole proprietors or start-ups with an understanding of how their blog helps their business
  • Learn several other ways to get great content for your blog
  • Learn how to create compelling posts that will help grow your online presence
  • Learn the 6 Ways Blogs help grow the online presence and increase leads for your business
  • Understand why Blogging, Social Media and SEO work so well together

Who is the target audience?

  • Business Owners
  • Coaches or Consultants
  • Public Speakers
  • Content Creators
  • Sole Proprieters

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Context and Blog Strategy

Learn 6 Ways Blogs help your business generate more leads, visibility and sales, including:

- Why blogs are more important than the other pages on your website

- Why blogs are powerful for SEO

- Why blogs are essential for getting visibility in Social Media

Section 2: The Blog Writing Workshop

Understand what your customers care about so you can target your blog posts to the topics that more directly address their pain points. Learn how to think like your target customer. What they worry about and how to come up with blog topics.

To see the post I describe in this workshop, click here:

  • How to select the topic for your blog post
  • Pick a working headline (this can change later)

Some tools to help you come up with blog topics, including a headline generator and 3 free keyword tools.

Blog post ideas resources

Headlines are key to attracting your target audience and maximizing shares. Submit your headline ideas for a new blog post for feedback!


Brainstorm the "list" that you'll use for your blog post. In this workshop our list is myths or mistakes that our potential clients make. But you can make any type of list for your post as you follow along.

Once we have our list - the meat of the post - then we can write our opening paragraph.
  • Don't limp into the finish line - finish with a strong close
  • Include one main call-to-action
  • If you want to see the post I describe, click below. Notice that the call to action has changed. Can you find it?
  • 6 Small Business Blogging Myths Debunked 
29 Awesome Free Stock Photo Resources

If you've gone through the lessons, post the link to one of the blog posts that you think is good and I'll provide feedback. Only one post per person is allowed.

Section 3: Easy Ways To Create Content For Your Blog
In this lecture, I go through 5 ways that you can add content to your blog fairly easily. This way you can produce more content and keep up a regular blogging schedule. This is part 1.
Part 2 of the 5 Easy Ways lecture.
Blog Writing Workshop Quiz!
10 questions

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Instructor Biography

Tom Treanor, Social Media, Content Marketing and Business Blogging Expert

Tom Treanor is the Founder and President of Right Mix Marketing Inc. He has an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania.

He teaches a course on Social Media Tools at San Francisco State University's Social Media Marketing certificate program and has deep experience coaching and consulting corporate executives, small business owners and startup teams. Tom speaks regularly at live and virtual conferences and meetings (contact us here to inquire about having Tom speak at your event).

Tom is the author of the Search Engine Optimization Boot Camp and he has been quoted in the Investor's Business Daily and is a previous Google Adwords Professional and Microsoft adExcellence Member.

Prior to Right Mix Marketing, Tom worked for Hewlett Packard in leadership roles in marketing and operations, at PriceWaterhouseCoopers and Booz-Allen & Hamilton as a strategy consultant, and at Sony Electronics in product marketing.

Tom is a prolific business blogger and has been featured on top blogs such as Copyblogger, Problogger and AllTop. Kred has named him Kred Elite, part of the top 1% of influencers.


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