SEO Workshop: Ten Effective Ways To Improve Google Rankings
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SEO Workshop: Ten Effective Ways To Improve Google Rankings

Earn higher rankings in Google as we review; critique and help websites struggling to break into the Top 10.
4.5 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
777 students enrolled
Created by Steve Phillips
Last updated 4/2016
English
Current price: $10 Original price: $75 Discount: 87% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Apply quick and easy techniques to improve search engine rankings.
  • Update and improve on-page SEO elements.
  • Revisit often-overlooked page and picture tags.
  • Meet and exceed page content requirements.
  • Optimize your company's review website profile.
  • Never miss easy chances for higher rankings in search engines.
  • Earn more traffic to your company's website.
View Curriculum
Requirements
  • Students should have a basic understanding of local search engine optimization; keywords; social media, and review and mapping websites.
Description

This is a Search Engine Optimization workshop in which we will review five different websites on five different targeted keywords and location keywords.

In each case, we will specifically review a website ranked No. 11 in Google (or worse) and try to figure out what steps can be taken in order to help the business move up and earn Top 10 rankings in Google.


Who is the target audience?
  • Business owners; website designers and others responsible for earning higher website rankings in Google and other search engines.
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 01:18:44
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SEO Workshop Introduction
2 Lectures 04:30

In this course, we will search, review and critique five different websites (in five different industries) that are not ranked in the Top 10 in Google search results.

With each website we visit, we will be offering an honest and helpful critique so they – and the student – can earn higher rankings in Google and other search engines.

In this course, we will be spending most of our time looking at the targeted website so we can reveal all the good things about the website and find 2 or 3 techniques that can be improved upon in order to earn higher rankings.

Preview 01:51

Here's how the workshop and the rest of this course will proceed.

Over the next five sections, we'll be searching and examining five different businesses on targeted keywords.

Some businesses will be local in nature because they need local businesses.

Here's what we'll be looking at:

  • A plumber – local search engine optimization for local and regional customers.
  • A restaurant – very competitive industry
  • A law firm – specializing in a few areas of law, but local in nature.
  • A brick and mortar business – who needs higher rankings so customers can find them but probably won't close the sale until the customer comes into their shop.
  • An e-commerce business – worldwide customers, but also worldwide competition.
Preview 02:39
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SEO Workshop: Plumber
3 Lectures 16:34

Here, we'll introduce the local keyword plus the keyword “plumber” and view the Top 10 search results in Google.

We'll also select our website for critique and improvements from the second page search results in Google (ranked No. 11 – No. 20) or from the third page search results (ranked No. 21 – No. 30).

Preview 02:01

We'll spend this entire lecture in Google viewing our search results and offering helpful critique to a local plumbing website.
Preview 11:29

Here we'll review the three SEO elements that we uncovered during this course section. These three tips will help any local business earn higher rankings in Google and other search engines. Sometimes, just one little extra step or one extra SEO tactic that is missing can help push your website from No. 11 in Google to No. 10 (or higher).
Section 2 Summary
03:04
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SEO Workshop: Restaurant
3 Lectures 16:34

Here, we'll introduce the local keyword plus the keyword “restaurant” and view the Top 10 search results in Google.

Restaurants are extremely competitive for top results in search engines. In addition, many review websites such as Yelp and TripAdvisor also rank high, making it even more difficult for restaurants to earn a top spot in the Top 10 positions in Google.

Therefore, one of the best ways to be at the top is to improve your profile within review websites.

Introduction to Our Locally-Targeted Keyword
01:05

We'll spend this lecture researching the Top search results for our "restaurant" keyword and examining the tough competition for our business' location in Google.

Here, we're review our targeted website; look for on-page improvements and see how our business can earn a higher ranking in Yelp and other review websites.

Search Results and SEO Workshop
12:10

We're review the top three tips for improving our restaurant's website in Google search results and we'll also reveal what restaurants and other businesses need to do in order to improve their Yelp profile and earn better rankings within review websites.

Section 3 Summary
03:19
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SEO Workshop: Law Firm
3 Lectures 11:44

We'll introduce the local keyword plus the keyword "bankruptcy attorney" as we review the Top 10 search results for law firms in a specific area of law in Google.

Then, we'll select one specific website for a critique and where this law firm can make some improvements that will help them move from the second page of search results to the Top 10 (first page) of Google.

The competition for law firms is tough, but some minor improvements can go along way when you're working with specific local keywords.

Introduction to Our Locally-Targeted Keyword
01:51

This entire lecture will be spent in Google reviewing the Top 10 search results on our local keyword searching term.

Then, we'll look specifically at one law firm, who is ranked No. 11 in Google, and quickly find at least three easy improvements they can make that will help them to move up into the Top 10 in Google.

Search Results and SEO Workshop
06:52

Here we'll review the three SEO elements that we uncovered during this course section. These three tips will help any local business earn higher rankings in Google and other search engines. Sometimes, just one little extra step or one extra SEO tactic that is missing can help push your website from No. 11 in Google to No. 10 (or higher).
Section 4 Summary
03:01
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SEO Workshop: Brick-And-Mortar
3 Lectures 10:42

A brick-and-mortar firm has two challenges: earning higher rankings in search engines and then inviting the customer to come to the physical location.

Why?

Because with these types of businesses, the transaction usually takes place face-to-face due to the products that are purchased. For example, dry cleaners; oil changes for your automobile; dental work, etc.

Introduction to Our Locally-Targeted Keyword
01:56

We're going to conduct a search result for our targeted keyword along with a specific location keyword and review the search results.

Then, we'll look at a specific website (currently ranked at No. 12) and help them find ways they can easily move up to the Top 10 in Google.

This lecture will surprise you at who is No. 1 on our search terms and how they were able to earn that spot!

Search Results and SEO Workshop
06:19

We'll review at least three SEO methods that need attention with our local brick-and-mortar business. Remember, these tips apply to any business and not to just a company with a physical location.

Section 5 Summary
02:27
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SEO Workshop: E-Commerce Business
3 Lectures 12:23

Location has nothing to do with our E-commerce website as the entire world is their customer.

Unfortunately, it also means more competition for earning top rankings in Google and other search engines.

In our case study, we'll review a website that so close to being on the first page of Google. They are doing a great job with many SEO elements, but they need to take a few extra steps in order to move up onto the first page.

Introduction to Our Wordwide Keyword
01:58

Once we explore the Top 10 search results on our targeted keywords, we'll review our guest website and quickly find a few opportunities that will help their website earn higher rankings in Google.

Here, we'll also review some missing or broken page elements; discuss internal link building and review how important images can be in earning higher rankings in search engines.

Search Results and SEO Workshop
08:30

Some broken links here and there and some missing tags can make all the difference in earning higher rankings in Google.

Here, we'll review our guest website and share some tips we picked up here that will help your website earn higher rankings.

Section 6 Summary
01:55
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SEO Workshop Review
2 Lectures 05:17

Here, we'll re-cap our course and summarize the best 10 tips we picked up along the way while we reviewed the five websites that are oh-so-close to being in the Top 10 of Google.

You'll be able to take these 10 tips and easily add them to your own SEO strategy.

SEO Workshop: Summary And Key Points To Remember
05:17

Challenge your knowledge and review this course by taking this True / False Quiz in earning better rankings in Google and other search engines. Ready?

Reviewing The Ten Ways To Better Google Rankings
5 questions

Worksheet: Website Review and Steps To Earning Top 10 Rankings in Google
1 page
About the Instructor
Steve Phillips
4.1 Average rating
40 Reviews
1,930 Students
9 Courses
Digital Consultant / Marketing Coach

I have over 15 years of online reputation management and search engine optimization experience working with a variety of local, national and international businesses in helping them improve their online reputation; earn better customer reviews and obtain higher rankings in Google and other search engines.

Previously, I worked as a self-employed, software consultant and trainer helping law firms and lawyers understand new technology and upgrade their network systems and software programs.

My background also includes 13 years as a newspaper sports writer and news reporter.

I am currently the Vice President of Mountain Woods Media, LLC.