This is a Search Engine Optimization workshop in which we will review five different websites on five different targeted keywords and location keywords.
In each case, we will specifically review a website ranked No. 11 in Google (or worse) and try to figure out what steps can be taken in order to help the business move up and earn Top 10 rankings in Google.
In this course, we will search, review and critique five different websites (in five different industries) that are not ranked in the Top 10 in Google search results.
With each website we visit, we will be offering an honest and helpful critique so they – and the student – can earn higher rankings in Google and other search engines.
In this course, we will be spending most of our time looking at the targeted website so we can reveal all the good things about the website and find 2 or 3 techniques that can be improved upon in order to earn higher rankings.
Here's how the workshop and the rest of this course will proceed.
Over the next five sections, we'll be searching and examining five different businesses on targeted keywords.
Some businesses will be local in nature because they need local businesses.
Here's what we'll be looking at:
Here, we'll introduce the local keyword plus the keyword “plumber” and view the Top 10 search results in Google.
We'll also select our website for critique and improvements from the second page search results in Google (ranked No. 11 – No. 20) or from the third page search results (ranked No. 21 – No. 30).
Here, we'll introduce the local keyword plus the keyword “restaurant” and view the Top 10 search results in Google.
Restaurants are extremely competitive for top results in search engines. In addition, many review websites such as Yelp and TripAdvisor also rank high, making it even more difficult for restaurants to earn a top spot in the Top 10 positions in Google.
Therefore, one of the best ways to be at the top is to improve your profile within review websites.
We'll spend this lecture researching the Top search results for our "restaurant" keyword and examining the tough competition for our business' location in Google.
Here, we're review our targeted website; look for on-page improvements and see how our business can earn a higher ranking in Yelp and other review websites.
We're review the top three tips for improving our restaurant's website in Google search results and we'll also reveal what restaurants and other businesses need to do in order to improve their Yelp profile and earn better rankings within review websites.
We'll introduce the local keyword plus the keyword "bankruptcy attorney" as we review the Top 10 search results for law firms in a specific area of law in Google.
Then, we'll select one specific website for a critique and where this law firm can make some improvements that will help them move from the second page of search results to the Top 10 (first page) of Google.
The competition for law firms is tough, but some minor improvements can go along way when you're working with specific local keywords.
This entire lecture will be spent in Google reviewing the Top 10 search results on our local keyword searching term.
Then, we'll look specifically at one law firm, who is ranked No. 11 in Google, and quickly find at least three easy improvements they can make that will help them to move up into the Top 10 in Google.
A brick-and-mortar firm has two challenges: earning higher rankings in search engines and then inviting the customer to come to the physical location.
Because with these types of businesses, the transaction usually takes place face-to-face due to the products that are purchased. For example, dry cleaners; oil changes for your automobile; dental work, etc.
We're going to conduct a search result for our targeted keyword along with a specific location keyword and review the search results.
Then, we'll look at a specific website (currently ranked at No. 12) and help them find ways they can easily move up to the Top 10 in Google.
This lecture will surprise you at who is No. 1 on our search terms and how they were able to earn that spot!
We'll review at least three SEO methods that need attention with our local brick-and-mortar business. Remember, these tips apply to any business and not to just a company with a physical location.
Location has nothing to do with our E-commerce website as the entire world is their customer.
Unfortunately, it also means more competition for earning top rankings in Google and other search engines.
In our case study, we'll review a website that so close to being on the first page of Google. They are doing a great job with many SEO elements, but they need to take a few extra steps in order to move up onto the first page.
Once we explore the Top 10 search results on our targeted keywords, we'll review our guest website and quickly find a few opportunities that will help their website earn higher rankings in Google.
Here, we'll also review some missing or broken page elements; discuss internal link building and review how important images can be in earning higher rankings in search engines.
Some broken links here and there and some missing tags can make all the difference in earning higher rankings in Google.
Here, we'll review our guest website and share some tips we picked up here that will help your website earn higher rankings.
Here, we'll re-cap our course and summarize the best 10 tips we picked up along the way while we reviewed the five websites that are oh-so-close to being in the Top 10 of Google.
You'll be able to take these 10 tips and easily add them to your own SEO strategy.
Challenge your knowledge and review this course by taking this True / False Quiz in earning better rankings in Google and other search engines. Ready?
I have over 15 years of online reputation management and search engine optimization experience working with a variety of local, national and international businesses in helping them improve their online reputation; earn better customer reviews and obtain higher rankings in Google and other search engines.
Previously, I worked as a self-employed, software consultant and trainer helping law firms and lawyers understand new technology and upgrade their network systems and software programs.
My background also includes 13 years as a newspaper sports writer and news reporter.
I am currently the Vice President of Mountain Woods Media, LLC.