2020 SEO Training Masterclass: Beginner To Advanced SEO
4.5 (730 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,136 students enrolled

2020 SEO Training Masterclass: Beginner To Advanced SEO

2020 SEO training updated MONTHLY! Get converting SEO traffic! WordPress SEO, Yoast SEO, keyword research, link building
4.5 (730 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,136 students enrolled
Created by Alex Genadinik
Last updated 6/2020
English [Auto]
Current price: $44.99 Original price: $74.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 13.5 hours on-demand video
  • 12 articles
  • 43 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • You will gain tremendous insight into SEO
  • You will be able to do SEO on your own for your website
  • Learn to get SEO traffic even if you don't rank in Google
  • Learn to dominate Google search as well as other search platforms
  • Learn how search engines work and vital parts of almost all search algorithms
  • Personal help from the instructor if you have specific questions on issues not covered in the course
  • Smart SEO strategies used only by very savvy marketers
  • You will learn to rank almost any page in Google
  • You will be able to create a very good SEO strategy for your business
  • You will gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and many more
  • You will be able to use the different search engines mentioned right above to your advantage to dominate everywhere on the web
  • You will learn a few SEO secrets that no one talks about
  • You will go from a relative beginner to being very intelligent about your SEO
  • You will save thousands of dollars on hiring SEO consultants or agencies
  • Save money hiring by doing SEO for your business on your own, without outside help
  • Be excited about using today's smartest SEO strategies to grow your business.

Do better SEO than your competitors or any freelancer! Get SEO traffic, business growth, and win!

This SEO training comes with a FREE 200-page productivity book to help you execute more efficiently.

LATEST  Update: 

  • May 4th, 2020 - big change in Google algorithm - summary in the course

  • Site speed case study where I show how to get a fast boost in rankings

  • Secret white hat SEO strategy that takes advantage of the strongest ranking factor to beat the competition

  • Example of how to use authoritative SEO sites to rank

  • How to write better headlines that increase click-through rates

  • How to use social media to boost the SEO rankings of your web pages

  • Weglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords

Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products! 

This course is meant to make you strong at SEO. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I'll also share the latest SEO industry developments and Google search algorithm updates.


Since I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective "white hat" SEO strategies in order to make you a great SEO marketer. 


We start with SEO fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.


The second part of this SEO training course covers further SEO topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress, or SquareSpace.


The third part of this SEO course focuses on link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from press mentions also bring you website traffic, and those links come from very strong websites in terms of SEO. 


After we cover SEO basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.


  • Google Keyword Tool

  • Google Analytics

  • Google Search Console

  • Yoast SEO for WordPress

  • A number of 3rd party SEO research tools including tools to research competition


I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.


* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable

* Free 15-minute coaching call where we can discuss your SEO (I don't sell anything and don't collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course


What really sets this SEO course apart is the personal time I give to hold office hours with students in this course. During the office hours you can ask me any SEO or business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to help you learn SEO and improve your marketing. 

You can also get my help and advice any time by starting SEO discussions and messaging me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you improve your SEO. 


The SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with SEO just like I've done for thousands of my other students. 

Invest in your future. Enroll in this SEO training course now and promote any site!

Who this course is for:
  • Entrepreneurs, bloggers and website owners who want to grow through SEO
Course content
Expand all 202 lectures 17:52:00
+ SEO Keyword research
13 lectures 01:19:54
Introduction to SEO keyword research & starting to do keyword research
Keyword research example & getting you more comfortable exploring SEO keywords

The distinction between short tail keywords for SEO and long tail keywords is immensely important, and in this part of the course I explain exactly how to target both, the short tail SEO keywords and the long tail SEO keywords at the same time so that your product or page can rank for both. Usually, when you first create a page or a product listing, it doesn't rank too well. It is especially difficult to rank for competitive short tail keywords. So a good strategy is usually to try to rank for a few different long tail keywords first, and then try to get the traffic from those to create enough positive signals for Google to start ranking your website or product listing higher in search results for the short tail keywords you are targeting and hoping to rank for.

Targeting long tail vs. short tail keywords for best SEO results
Keyword exercise to get many unique & original keywords that SEO tools don't
13 ways to get unique SEO keywords for your business
Keyword density tool: 2 great uses for SEO
Creating and tracking a full list of SEO keywords to rank for
Another fascinating keyword tool
SEO for new websites
Automatically translate your site, rank in more languages & get more SEO traffic
Domain authority and a free tool for researching competition for organic SEO
+ Webmaster SEO tools to check search performance and crawling & indexing status
5 lectures 22:22
Setting up your Webmaster Tools for SEO
Creating your sitemap.xml for SEO
Submitting new URLs and checking for page status and indexing for SEO
Where your pages are ranking and page/query performance in SEO
Introduction to Google Analytics to understand the impact of your SEO
+ Tools and software for SEO
6 lectures 22:52
SEO KeywordOptimizer tool for on-page text optimization
How to get the TextOptimizer SEO 7-day free trial to premium features
SEOQuake SEO Chrome plugin to research competition
Competitor link research with SerpStat SEO tool
Another good keyword tool
Revive Old Posts plugin for social sharing, scheduling & SEO boost
+ Easy question to answer now that you understand about keywords
2 lectures 10:09
Should you have a blog for SEO?
Is your site set up for SEO?
+ On-page SEO
13 lectures 56:24
On-page SEO section introduction
How to set up the Yoast plugin for SEO
How to set up title/description metas for regular blog post SEO

In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.

Preview 05:26
Interlink your own pages for an SEO boost
ADVANCED page interlinking: Strategy to boost your SEO
Title tooltip tag for SEO
Image ALT tag for SEO
How long should a page be for SEO
Good grammar on each page, well-written
Insights on content from MarketMuse co-founder, me & SEO content tool intro
Recent Google change to knock down thin-content sites
Rank higher and boost sales through lowering your bounce rate
+ URL structure
2 lectures 05:24
Do keywords in domain or exact-match domains matter?
URL folder and page names structures for SEO
+ Making your site mobile friendly
2 lectures 07:46
Introduction to mobile friendly websites
Using the Google mobile friendliness check tool
+ Finding and removing duplicate and thin content
4 lectures 21:06
Ways of dealing with thin or bad content and what's really duplicate
Finding pages to improve or delete by using the Google Search Console
Identifying and getting rid of bad pages
Broken link checking tool
+ The intent-match strategy to Influence SERP click-through and SEO ranking
3 lectures 16:02
Influencing SEO ranking with intent-match strategy
Advanced SEO: Example of how to use Microformats and have HTML generated for you
Writing enticing meta tags to increase Google SEO SERP clickthrough