If you want to get the biggest bang for your marketing bucks, this course is for you.
Over the years (37 in my own business as a marketing speaker and consultant), I’ve learned that too many owners and executives in small and growing businesses find marketing quite confusing. They think marketing and advertising are the same thing. Or they think marketing and sales are the same thing. People think marketing takes a long, uninterrupted block of time, is very expensive and takes forever to work. These are all misconceptions and/or myths.
In “The Best Use of your Marketing Dollars,” I name all of the potential marketing strategies. Then I divide them into three categories: Unknown to Unknown, Known to Unknown and Known to Known. NO OTHER MARKETING PROFESSIONAL HAS EVER BROKEN DOWN THE VARIOUS STRATEGIES IN THIS MANNER, and it removes all the confusion that exists about “Which strategies are the best for our business/profession/organization? Where do I start? How much do I have to spend? How long will it take for me to see results?”
As you take this course, you’ll see immediately how my suggestions either counteract or complement what you’ve been doing. There’s a great deal of conventional thinking regarding marketing. Friends, relatives and colleagues who mean well all too often give truly unfortunate marketing advice. This course tells it like it is, as far as your marketing is concerned. You’ll be able to start immediately, because of the practical advice provided. You’ll definitely welcome the opportunity to save up to 85% on your marketing costs. That’s right: up to 85%!
It’s time you learned how marketing really works, what discourages and what drives responses. After all, you work hard for your marketing budget. It’s only fair that you should see results from every dollar you invest! And, most important, this course will teach you that, in marketing, it’s not what you spend, but how you spend it!
This is an intro to what you will learn in this Class. It gives you an introduction to Adrienne Zoble and her years of expertise in the marketing field.
When faced with countless strategies for marketing a business, many are paralyzed by the shear number of things they are told will work and what is best for their company. And what do many do? Nothing! Here we will list many of the common marketing strategies that are possible. Then, in later lectures, we will divide them into 3 categories.
This lecture dives into teaching you about those strategies that tend to cost and, more often than not, waste the most of your marketing budget.
The 2nd of the three categories where you begin to understand how to market smart and not hard. This is where you will want to really start taking note of which strategies would work in your business.
This is a continuation of the Known to Unknown strategy.
The 3rd of the three categories is Known to Known. Your key is here to unlock smart strategies that won't cost you a fortune. Your chance of closure goes up significantly in this category.
My favorite saying is "It's not what you spend in marketing; it's how you spend it." We put BUSINESS OWNERS AND EXECUTIVES on the paths toward GREATER REFERRALS AND ADDITIONAL BUSINESS from existing clients/customers, i.e., marketing smart instead of marketing hard.
I specialize in EFFECTIVE, YET INEXPENSIVE (IF NOT FREE)MARKETING for PRICE-CONSCIOUS CLIENTS reluctant to spend money on marketing. We look at the entire picture, rather than home in on an isolated strategy that is not given enough time to be successful.
I speak and consult nationally and have spoken in four other countries.
Learn how effortlessly you can GROW YOUR BUSINESS THROUGH MARKETING that requires only MINUTES A DAY.
•Prepare a "Do-able Marketing Plan."
•Decrease your marketing costs by 85%.
•Market consistently, without detracting from business as usual.
•Sell more in less time.
•Increase your numbers of referrals.
•Strengthen your average sales.
•Generate additional business from existing clients/customers.
Remember, marketing is not only about getting new clients but PAYING ATTENTION TO AND MAINTAINING the clients you already have.
Marketing, Marketing Consultant, Speaker, Marketing Speaker, Public Speaker, Professional Speaker, Female Speaker, Easy Market Planning, Inexpensive Marketing Plans, Emotional Marketing, referral and additional business marketing, schmoozing scripts, alliance-building, targeting of potential referrers and allies, referral marketing programs, summertime marketing, "Marketing Myth" monthly emails, "Do-able Marketing Plan" workbook, 10-minute market planning, referral marketing and schmoozing.