The Best Use of Your Marketing Dollars
5.0 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Best Use of Your Marketing Dollars

Marketing can be confusing. In this course, you will learn which strategies to avoid and which to consider.
5.0 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
27 students enrolled
Created by Adrienne Zoble
Last updated 4/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Every year owners of small and growing businesses waste billions (that's with a "b") of marketing dollars, not knowing where or how to market. "The Best Use of your Marketing Dollars" provides clear marketing directions for business owners.
  • Will provide clear marketing directions for business owners
  • You will achieve results quickly, and gain a bigger and faster bang for your marketing expenditures.
  • "Best Use" is intended to end the confusion and avoidance in marketing that plague so many business owners.
  • This course intends to show business owners that, in marketing, it's not what you spend, but how you spend it.
View Curriculum
Requirements
  • With all the various technologies that exist today, with all the new technologies that are being added daily and rendering other recent technologies obsolete, it’s easy to dread what you have to spend in order to derive the greatest benefit from this Udemy course.
  • If you have a desktop, fine. If you have a laptop or an IPad, fine. If you remember better by manually writing with a pen or pencil, that’s fine, also. The point is, as a business owner or executive involved with a small or growing business, you already have what you need to enroll in “The Best Use of your Marketing Dollars.”
  • Excuse me, there is one thing more: you’ll need to bring your open mind to this course. Why? Because I’m going to diffuse lots of marketing misperceptions and myths. I’m going to ask you to forget whatever you already know about marketing and look at it in the manner I prescribe. The course is broken up into short segments, and you’re entitled to listen and view the handouts over and over again. If five minutes of this course gives you so many ideas, that you have to watch the next segment at another time, all the better. In “The Best Use of your Marketing Dollars,” you’ll find yourself often saying to yourself (or out loud), “so THAT’S why I didn’t get a response,” or “why didn’t I think of that before?” This is not about my being smarter than you; this is about my being the objective outsider and you being right in the middle of your business. You’ve heard the saying, “You can’t see the forest for the trees”; well, these will be very new takeaways to you – totally and easily understandable – but you need to be in receptive frame of mind.
  • Now, sit back and learn how you can sell more in less time, saving 85% of your marketing costs, to boot.
Description

If you want to get the biggest bang for your marketing bucks, this course is for you.

Over the years (37 in my own business as a marketing speaker and consultant), I’ve learned that too many owners and executives in small and growing businesses find marketing quite confusing. They think marketing and advertising are the same thing. Or they think marketing and sales are the same thing. People think marketing takes a long, uninterrupted block of time, is very expensive and takes forever to work. These are all misconceptions and/or myths.

In “The Best Use of your Marketing Dollars,” I name all of the potential marketing strategies. Then I divide them into three categories: Unknown to Unknown, Known to Unknown and Known to Known. NO OTHER MARKETING PROFESSIONAL HAS EVER BROKEN DOWN THE VARIOUS STRATEGIES IN THIS MANNER, and it removes all the confusion that exists about “Which strategies are the best for our business/profession/organization? Where do I start? How much do I have to spend? How long will it take for me to see results?”

As you take this course, you’ll see immediately how my suggestions either counteract or complement what you’ve been doing. There’s a great deal of conventional thinking regarding marketing. Friends, relatives and colleagues who mean well all too often give truly unfortunate marketing advice. This course tells it like it is, as far as your marketing is concerned. You’ll be able to start immediately, because of the practical advice provided. You’ll definitely welcome the opportunity to save up to 85% on your marketing costs. That’s right: up to 85%!

It’s time you learned how marketing really works, what discourages and what drives responses. After all, you work hard for your marketing budget. It’s only fair that you should see results from every dollar you invest! And, most important, this course will teach you that, in marketing, it’s not what you spend, but how you spend it!

Who is the target audience?
  • Business Owners and Executives
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 01:14:52
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Best Use Introduction
2 Lectures 08:28

This is an intro to what you will learn in this Class. It gives you an introduction to Adrienne Zoble and her years of expertise in the marketing field.

Preview 01:23

When faced with countless strategies for marketing a business, many are paralyzed by the shear number of things they are told will work and what is best for their company. And what do many do? Nothing! Here we will list many of the common marketing strategies that are possible. Then, in later lectures, we will divide them into 3 categories.

Preview 07:05
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Three Categories of Marketing
4 Lectures 01:05:20

This lecture dives into teaching you about those strategies that tend to cost and, more often than not, waste the most of your marketing budget.

Preview 12:09

The 2nd of the three categories where you begin to understand how to market smart and not hard. This is where you will want to really start taking note of which strategies would work in your business.

Best Use of Your Marketing Dollars: Known to Unknown Part 1
19:10

This is a continuation of the Known to Unknown strategy.

Best Use of Your Marketing Dollars: Known to Unknown Part 2
11:22

The 3rd of the three categories is Known to Known. Your key is here to unlock smart strategies that won't cost you a fortune. Your chance of closure goes up significantly in this category.

Best Use of Your Marketing Dollars: Known to Known
22:39
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Best Use Conclusion
2 Lectures 01:00
Additional Marketing Resources
00:50

Conclusion
00:10
About the Instructor
Adrienne Zoble
5.0 Average rating
10 Reviews
47 Students
4 Courses
Marketing Consultant and Speaker

My favorite saying is "It's not what you spend in marketing; it's how you spend it." We put BUSINESS OWNERS AND EXECUTIVES on the paths toward GREATER REFERRALS AND ADDITIONAL BUSINESS from existing clients/customers, i.e., marketing smart instead of marketing hard.

I specialize in EFFECTIVE, YET INEXPENSIVE (IF NOT FREE)MARKETING for PRICE-CONSCIOUS CLIENTS reluctant to spend money on marketing. We look at the entire picture, rather than home in on an isolated strategy that is not given enough time to be successful.

I speak and consult nationally and have spoken in four other countries.

Learn how effortlessly you can GROW YOUR BUSINESS THROUGH MARKETING that requires only MINUTES A DAY.

•Prepare a "Do-able Marketing Plan."
•Decrease your marketing costs by 85%.
•Market consistently, without detracting from business as usual.
•Sell more in less time.
•Increase your numbers of referrals.
•Strengthen your average sales.
•Generate additional business from existing clients/customers.

Remember, marketing is not only about getting new clients but PAYING ATTENTION TO AND MAINTAINING the clients you already have.

Specialties:

Marketing, Marketing Consultant, Speaker, Marketing Speaker, Public Speaker, Professional Speaker, Female Speaker, Easy Market Planning, Inexpensive Marketing Plans, Emotional Marketing, referral and additional business marketing, schmoozing scripts, alliance-building, targeting of potential referrers and allies, referral marketing programs, summertime marketing, "Marketing Myth" monthly emails, "Do-able Marketing Plan" workbook, 10-minute market planning, referral marketing and schmoozing.