Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates
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- 53.5 hours on-demand video
- 22 articles
- 87 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.
Try Udemy for Business- Find your target audience, easily convince them to become your customer and buy your products.
- Build a effective website for marketing and sale from scratch (no coding!)
- Increase your conversion rate by building advanced landing pages, write powerful copies and sell more
- Earn extremely powerful knowledge of digital marketing strategies to use in any online platform to get results
- Grow your sales by doing successful email marketing, following step by step instructions to get results
- Inject constant traffic into your website & business with SEO, rank in the first page of Google & other search engines
- Become a master of social media marketing, grow your business on Facebook & Instagram and bring traffic to your website
- Get more customers by doing successful advertisement campaigns on different social media platforms
- Bring back the people who already visited your site by advanced retargeting
- Fix your buisiness problems before they even happen using Google analytics, to avoid expensive problems in your business
- No previous knowledge required
- Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
- Open with an open mind, hungry to learn amazing stuff!
Mega Digital Marketing Course A-Z: Market The Product To The World
By the end you will be able to use multiple platform to introduce your product, to market with the right way, and to convince that it is the best product for people.
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In this WordPress Website course You will learn how to:
Create a powerful WordPress website for marketing (using a theme)
Create slider, call to actions, landing pages, garbing email forms for email marketing, Store, products and much more
21 digital marketing strategies (marketing cognitive biases)
4 type of business energy and how to react against them to be more convincing
Website persuasion, what elements to use on your website according to your niche
Use Mailchimp for email marketing, how to create lists, signup forms, campaigns ...
Copywriting to write a powerful blog/email to convince more people
6 hooked headline formulas
How to become a story teller
SEO
Do Keyword research on different areas according to your business
Use headline analyzer
Yoast for SEO on WordPress
Write a copy that follows SEO & readability instructions
Work with search engins
Drive traffic to your webpage
Complete Instagram Marketing
Improve your content quality
Use automation tools
Instagram ads
Complete Facebook marketing
Facebook ads
Do retargeting
Do live streaming on different platforms
Complete Google Analytics
and much more ...
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As I mentioned in the promo video, this Digital Marketing course is so complete and it is not something you can finish in couple of days or weeks. This program will take 3 to 4 months till you can complete the course, learn and practice everything so you can become a master at digital marketing.
The first step we are going to take is to setup our WordPress website. We are going to use a wordpress theme and little by little we are going to build our website and along the way we will follow some specific digital marketing instructions. In addition we are going to build powerful landing pages to increase sale, online shop, product pages, complete WooCommerce, and much more.
After we completed our website for marketing, we will start to learn more about digital marke4ting strategies. You must learn the concepts, the way you should think in marketing, the tips and tricks. Marketing cognitive biases are extremely powerful and using 2 or 3 of them can bring a huge sale for you.
------------Important!
Not everyone knows about digital marketing cognitive biases, and please please use them in ethical way. With cognitive biases you will have the ability to convince people toward your goals and it is extremely important to use it for ethical purposes !!! if you are not sure you can do it please do not join the course.
------------Important!
Next we will learn about 4 type of business energies which is very useful in marketing, to analyze your product and your customer and to know what strategies will work best on them. This system is developed by my mentor years ago and since I learned myself, I used it a lot and brought so much benefit into my businesses.
Email marketing is one of the brutal ways to do digital marketing and in this course we are going to use Mailchimp to do it. We are going to learn how to use Mailchimp, create lists, signup forms, successful marketing campaigns and so on.
After that we will learn more about copywriting, which most people are very weak in this topic. We will learn and practice how to write a powerful and hooked headline, how to write convincing copy to increase our sale.
The next topic we are going to focus on is SEO (search engine optimization), how to bring our webpages to rank in the first page of Google and other search engines. We will start this section by learning more about keywords and how we can select the best possible choice.
One of the most complete sections which we have in this course is Instagram marketing which you will learn everything that exist in Instagram marketing. How to improve your page, how to improve your content quality, more than 20 marketing strategies to grow your page. Instagram automation tools which help you along the way. How to create viral posts on Instagram and so on.
The next step is about Facebook marketing, we will learn how to build a page and grow it using specific digital marketing strategies. we will learn how to build a group and market it as a source for our business. we will learn Facebook advertisement which is important in digital marketing. There is an other thing which is important to learn which is retargeting, we will learn and practice it also along the course.
The other important tool we need to learn is Google analytics. Along the way on our business we will face lots and lots problems and Google analytics will help us to fix those problems and suggest the best possible solution.
Also by the end of the course you will receive your "Digital Marketing" certificate so you can use it on your resume to increase your salary.
If you really want to achieve everything said above join this course NOW! , master digital marketing and take your business to the next level with "Mega Digital Marketing Course A-Z: 12 Couses in 1" course.
Mega Digital Marketing Course A-Z: 12 Couses in 1 by Pouya Eti
- Busineses who are strugling bringing traffic to their site or selling products
- People who want to start a digital marketing agancy
- People who want to work as a freelancer in digital marketing niche
- Businesses & people who need a website highly effective in marketing
- Businesses/people who want to make a mark in this online network, grab attention and make money
Introduction to cognitive biases:
Welcome to the introduction of cognitive biases which during this lecture we will learn more about what are these 21 principles of marketing, who made them and a general concept about them.
During this lecture we will answer some common questions about cognitive biases of marketing, so let's get started.
Digital Marketing Strategies - cognitive biases by Pouya eti
The List & Lollapalooza Tendency:
In this lecture we will learn the list of 21 principles or cognitive biases. what they are and where they come from and then we will start talking about the most important one on the list. Each day we receive between 2000 - 7000 ads and if you want to become successful at what you are doing, you have to be able to compete. That's why we need to use the Lollapalooza effect in our marketing and sales which is the most powerful bias on the list.
Digital Marketing Strategies - cognitive biases by Pouya eti
Deprival super reaction tendency or Scarcity :
A very powerful cognitive bias which we are going to learn during this lecture. Scarcity is very common in marketing. There isn't any limit in this bias and you can go crazy on it. During this lecture and also on exercises at the end of this section we will take a look at many successful business that are using scarcity in their marketing, business, stores, websites and social media.
We will learn this bias in two parts:
Scarcity & how to use
Power up
Most of the people in marketing and sale have no idea how to improve the power of scarcity bias by at least 6 times. Let's start the first part.
Digital Marketing Strategies - cognitive biases by Pouya eti
Deprival super reaction tendency or Scarcity (part2):
What we learn in this lecture is very exclusive and unique. Most of the professional and experts in marketing don't know how to improve the power and effect of scarcity bias on people and customers.
We also will take a look at some experiments done by scientist and marketing experts to understand this topic a lot better.
Digital Marketing Strategies - cognitive biases by Pouya eti
Reward & Punishment superrespons Tendency:
Reward and punishment are one of the essential ones in marketing. My mentor used to tell me that anytime the sale is low, you must increase the reward for your customers. During this lecture we will learn much more about reward and punishment bias, how to use them and in what ratio is working best. Also we are going to have lots of examples to clearly understand this bias.
Digital Marketing Strategies - cognitive biases by Pouya eti
Liking and loving tendency:
Here we will talk about the meaning of this principle and the benefits of fallowing this in your business and life . we will work on many different examples here to make it more clear .
Liking / loving tendency and the next bias on the list which is dislike and hate tendency are exactly opposite of each other and we will talk about both in this lesson .
Digital Marketing Strategies - cognitive biases by Pouya eti
Contrast misreaction tendency:
In this lesson we will learn the cognitive bias number 4 which is contrast tendency . this one is one of the most powerful cognitive biases , again we will learn the meaning of this bias and how we must use it .
Digital Marketing Strategies - cognitive biases by Pouya eti
Reciprocation & Kantian fairness tendency:
This is one of the huge ones , even though it's hard to create this one in different situations but it will have a huge result . I know a lot of people who made millions of $ using just this principle . Sometimes we follow this principle in our relationships with people , friends , family even though we don't know that it is reciprocation .
so let's check it out and see how you can use this in your business .
Digital Marketing Strategies - cognitive biases by Pouya eti
Inconsistency Avoidance Tendency:
I like this one because it's easy to understand , it's easy to use in business and the result is effective . In some lists they call this one "Avoid inconsistency cognitive bias" but here we will just use consistency to make it more simpler and understandable . with some small changes in your business you can create this bias , so let's start how we can do it .
Digital Marketing Strategies - cognitive biases by Pouya eti
Exercise - A woman from Poland:
During this exercise we will practice on a really story that happened to a woman in Poland. The lady after having this experience wrote about her story to Dr.Cialdin and explained what happened to her.
If you are ready to practice what we have learned till now and test yourself, lets get started.
Digital Marketing Strategies - cognitive biases by Pouya eti
Doubt Avoidance Tendency :
One of the biggest obstacles that customers have to buy something is doubt , they doubt if your product is good , they doubt if it is worth it , they doubt , and your work is to remove that obstacle and let your customer pass to the point that they come and buy your product .
we will talk about it more in the course so let's get started .
Digital Marketing Strategies - cognitive biases by Pouya eti
Influence-from-mere-association-tendency:
This one is so popular in the market and you have seen it a lot , but doing it is not easy and it needs capital (investment , cash ) . in this course we will understand the meaning of this cognitive bias and also we will work on some ways to do this principles with almost no capital . So let's get started .
Digital Marketing Strategies - cognitive biases by Pouya eti
Simple pain avoidance and psychological denial tendency:
This principle is powerful but it only works on some special situation and you can't use it everywhere because it won't have the effect .
let's start this lesson and learn how and where you can create this effect n your business .
Digital Marketing Strategies - cognitive biases by Pouya eti
Excessive self-regard tendency:
This one looks a little funny but it still has a great effect if you know how to create it . These days we mostly see this in online dating sites but it is possible to make it any where , so let's get started .
Digital Marketing Strategies - cognitive biases by Pouya eti
Overoptimism Tendency:
Again this one is possible in some situations not all but i can't say how many times i see this one during a single day . People start to over believe and defend things or persons or brands that they don't even know and it's only because of this principle . so let's start Overoptimism tendency and learn how you can do it .
Digital Marketing Strategies - cognitive biases by Pouya eti
Social Proof Tendency:
This one is also one of the powerful ones which is about the effect of the others on us . This principle has been proven many times over the past decades and in this lesson you can see a test that scientists have done on people . using this principle will attract more customers to your business and market .
let's get started and learn more about social proof tendency .
Digital Marketing Strategies - cognitive biases by Pouya eti
Curiosity Tendency:
this bias will help you to bring customers back to your business over and over . most of the people and companies who knows about these cognitive biases forget this one and if you work on this principle you will be able to spend less capital ( investment , cash ) on ads and more on your product and business.
This bias is very useful in mail marketing.
So let's go and start learning more about curiosity tendency .
Digital Marketing Strategies - cognitive biases by Pouya eti
Stress Influence Tendency:
this cognitive bias and the first bias which was punishment bias are close . In the punishment bias you have to show the customer what will bad happen if they don't use your product , but here you have to put your customer under pressure to accept your offer but not directly .
To learn more about stress influence tendency , let's get started .
Digital Marketing Strategies - cognitive biases by Pouya eti
Availability Tendency:
In this lesson we will talk about everything in your business that has to make your product available for your customer . As much as your product availability increase , the number of you customers will increase as well , and if your availability is low , mostly you will have no sale or very low . to learn how to fix or increase the availability in your business let's get started .
Digital Marketing Strategies - cognitive biases by Pouya eti
Authority-Misinfluence Tendency:
This one will help you to persuade people to accept you and your words a lot easier . You can use it in business , in sales , in management , in life , at home , in the bank everywhere . So generally authority bias will be helpful in every aspect of your life and to learn more about it , let's continue and start this lesson .
Digital Marketing Strategies - cognitive biases by Pouya eti
Twaddle Tendency:
Twaddle tendency bias is very useful in each part of your business . This principle will help you to present a more convincing product , website , business and so on . Many people don't know about these and they wonder why their sales or feedback is low . This principle generally says that you need to say more and more .
To learn more about twaddle tendency let's start our lesson .
Digital Marketing Strategies - cognitive biases by Pouya eti
Reason-Respecting Tendency:
This principle is talking about the reasons that why customers must buy from you but it's not this simple . Here we will go deep in this principle and show you different examples on how you can use this bias in your business and marketing to increase your revenue .
To learn more about this principle , let's get started .
Digital Marketing Strategies - cognitive biases by Pouya eti
Booking hotel - part 1:
During this exercise we will analyze every single cognitive biases that booking.com has used in their website to attract customers. Booking.com is a very powerful in cognitive biases and their website is like a convincing mine land. If any person who really want to book a place enter the site, more likely won't go out empty handed.
Digital Marketing Strategies - cognitive biases by Pouya eti
Amazon vs Ebay:
During this lesson we will spend our time to dig any cognitive bias that amazon.com or ebay.com have used in their website to attract customers to make deals. You can practice everything we have learned during the course in this and the next couple of exercisers to master them.
If you are ready let;s get started
Udemy:
Udemy.com is one of the most successful website in online education and also we can practice most of the biases we have learned till now in this website.
Also at the end of this lecture we will take a look at skillshare.com as a competitor to see how they are doing in the field of cognitive biases.
Introduction to 4 business Energy:
Welcome to this section which is about "The 4 Business Energies" which has a huge impact in marketing. Things we will learn by the end of this section are:
How to make the best web design for our business.
How to read people around us like friends, colleges, customers, partners and so on.
How to find and improve our weakness
Start our business on our strength
How to act against each type of people
How to be more convincing through social media, website, store and so on.
This section include 2 major parts, which in the first part we are going to learn about the 4 type of energies and on the second part we will spend our time on practicing over and over on many different examples worldwide.
Calculation of the 4 energies:
In this lecture we will learn how to calculate these energies in ourselves and people. Beside this we will talk about what will happen if you are weak in each of these 4 energies.
It is really important to know what is our weakest energy and what will happen in our business and marketing if we don't fix it.
Understanding our lead business energy:
In this lecture we will focus on the definition of each business energy to find out what is our lead energy and other energies in the scale of 1-10.
If you know what is your lead energy you can base your business over it to be more successful, on the other hand knowing what is your weakness will be useful. During the next couple of lessons we will learn how we can improve our weakness in business energies.
Ways to improve our weakest energy:
During this lecture we will talk about each business energy and review some exercises to be able to improve these energies in ourselves. Each of these business energies have their own specific practices and as a side note you must be honest with yourself when you want to find your lead and weak business energy because if you are not, in this part you will do exercises which you don't need at all.
The worst thing can happen to us is to get good at the wrong thing.
to know more about this topic, let's start our lecture.
The lead energy of your customer:
This lecture is one of the most important lectures in this section. During this lecture we will learn to find out what is the lead energy in our customers and also in our product.
It is very important that the lead energy in our customers and our product be the same otherwise it doesn't matter how good you are working on your business or marketing, it is more likely to fail. This is one of the mot important facts in business and marketing which most people don't know about.
Also it is going to be very helpful to find out other energies in the scale of 1-10 and match them in our product and our customers.
To learn more about this amazing topic, let's start our lecture.
How to act against each lead energy:
Now that we know what is the lead energy of our customers, we must learn how we can create the same amount of energies in our product, website, store, social media, marketing and so on.
It is really important to know what you should do against each of these energies for example if you force a practical person you will receive a negative result on the other hand if you force an action person you will receive a positive result.
To learn more about what you should and shouldn't do against each lead energy, let's start our lesson.
Turkish airline vs Austrian Airline:
In this exercise we will spend our time to analyze and practice Turkish airline website and Austrian airline website and compare them together.
We will find the problems in their website and we will suggest solutions for their situation.
So let's get started
Dave dolle:
In this exercise we will practice on Dave dolle's website which is a private gym. This exercise is very interesting because before they had problems in their website and recently they fixed them according to the type of their customers which we will talk about it more in the lecture.
Berkshire Hathaway:
A very amazing example of a website with no design. Berkshire Hathaway is a multi billion dollar company founded by Warren Buffet. It is very interesting that the website of a multi billion dollar company has absolutely no design and it is working perfectly.
We will spend our time by analyzing this website and find the reasons that why this website is working just fine according to their customer's needs.
Importing signup forms into Facebook:
An other way to capture email leads is to have your forms everywhere and in this lecture we will learn how you can do it through Facebook page and create a tab for it.
Mega digital marketing course
Pouya Eti - Digital Marketing Expert
Email automation - GetResponse:
In this part you will learn more about a powerful email marketing platform and that is getResponse. With using this platform you will be able to create powerful email sequences for different purposes.
Mega digital marketing course
Pouya Eti - Digital Marketing Expert