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Many startups, and even established businesses, don't understand how important marketing is to their business. It is quite simple, if you don't market, you wont't be in business for long or you won't grow your business. You will stagnate!
The 5 P's of Marketing Course covers: People, Place, Price, Product and Promotion. Each lecture explains in detail each segment that enable you to understand and implement into your business.
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|Section 1: The 5 Ps of Marketing|
The 5 P's of Marketing - IntroductionPreview
|The first P of marketing is Person. Know who your target market is and the characteristics of the people who you want as your clients.|
|The second P of Marketing is Place or Distribution. It needs to be easy for clients to find you and be able to purchase with ease. Where are you going sell - what area(s), local, international?|
|The third P of Marketing is Price. Setting a price for your product or service which clients will feel comfortable paying for.|
|The fourth P of Marketing is Product. What is the need you are fulfilling with your product and why will someone choose you over competition.|
The 5 P's of Marketing - Expert Session - Promotion
|Corien Kershey, Chief Strategist at Marketing Magnitude summarizes the 5 P's of Marketing.Who is your customer, what is the problem, what are you offering, your pricing and how you will promote your product.|
|Angele, the entrepreneur featured in 5 P's of Marketing summarizes what she learned and will implement into her business.|
|Having a business idea is only an idea until you market it and someone buys it. The summary episode outlines key take away messages that will help you understand and implement into your business.|
|Section 2: About Real World Entrepreneur Training|
|Introduction to Real World Entrepreneur Training
Small business is the backbone of our economy, but many would-be entrepreneurs don’t get the support they need to get started.
Idea2Delivery - Real World Entrepreneur Training is series that follows a group of determined entrepreneurs through the challenges – and successes – of launching a new business. There are 13 free episodes, each covering a business fundamental such as preparing a business plan, marketing, driving traffic to your Website, and much more. Each episode features an experienced advisor who provides the kind of mentorship that many start-ups lack.
If you are thinking of starting your own business, Idea 2 Delivery - Real World Entrepreneurship Training is essential viewing – a journey from inspiration to practical application.
The full 13 episodes of Real World Entrepreneur Training is available on Udemy.
|This is the first lecture of the Social Media Marketing episode that is included in the full course of Real World Entrepreneur Training on Udemy.|
|This is the first lecture on Driving Traffic to Your Website - something that everyone needs to do to increase sales. The rest of the lectures are available on the Real World Entrepreneur Training full course available on Udemy|
Making the Sale
Messaging and Working with the Media
Pitching to a Venture Capitalist
Wendy Mayhew has a long history of entrepreneurship in retail, e-commerce, business-to-business, products, and services. Now, she’s offering her wisdom and experience to new entrepreneurs.
An entrepreneur for the past twenty-five years, Wendy founded Business Launch Solutions because she truly enjoys the challenges involved in starting and growing new businesses. An initiative of Business Launch Solutions is Idea2Delivery – Real World Entrepreneur Training - a video series that helps entrepreneurs understand what is needed when starting a business.
Among Wendy's entrepreneurial accomplishments are Mayhew & Associates (a full-service communications firm specializing in creative and cost-effective solutions to clients' print and electronic publishing challenges), WellRounded Production House (specializing in developing promotional products and materials meeting the diverse needs of government, private and not-for-profit organizations), and Blasted Bottles (specializing in developing and etching one-of-a-kind designs onto gift bottles for unique keepsakes and unusual media for advertising.)
Wendy is a volunteer mentor with the Canadian Youth Business Foundation where she helps new businesses with their start-up. She volunteers with Junior Achievement by delivering the Business Basic Program to elementary schools in the Ottawa area, and shares her time and expertise with the Carleton University Entrepreneurship Association.