5 P's of Marketing
3.7 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
407 students enrolled
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5 P's of Marketing

Person, Place, Price, Product and Promotion make up the 5 P's of Marketing.
3.7 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
407 students enrolled
Created by Wendy Mayhew
Last updated 7/2013
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • To understand and implement the 5 P's of marketing into your marketing strategy
View Curriculum
Requirements
  • A willingness to understand and implement the marketing strategies into their business
Description

Many startups, and even established businesses, don't understand how important marketing is to their business. It is quite simple, if you don't market, you wont't be in business for long or you won't grow your business. You will stagnate!

The 5 P's of Marketing Course covers: People, Place, Price, Product and Promotion. Each lecture explains in detail each segment that enable you to understand and implement into your business.

Who is the target audience?
  • Startups and early stage entrepreneurs
  • Students who are interested in marketing
  • Marketers wanting to refresh their marketing ideas
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 01:25:11
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The 5 Ps of Marketing
9 Lectures 01:05:47

The first P of marketing is Person. Know who your target market is and the characteristics of the people who you want as your clients.
Preview 04:16

The second P of Marketing is Place or Distribution. It needs to be easy for clients to find you and be able to purchase with ease. Where are you going sell - what area(s), local, international?
Preview 06:30

The third P of Marketing is Price. Setting a price for your product or service which clients will feel comfortable paying for.
The 5 P's of Marketing - Expert Session - Price
03:26

The fourth P of Marketing is Product. What is the need you are fulfilling with your product and why will someone choose you over competition.
The 5 P's of Marketing - Expert Session - Product
03:09

The 5 P's of Marketing - Expert Session - Promotion
08:54

Corien Kershey, Chief Strategist at Marketing Magnitude summarizes the 5 P's of Marketing.Who is your customer, what is the problem, what are you offering, your pricing and how you will promote your product.
The 5 P's of Marketing - Expert Summary
17:24

Angele, the entrepreneur featured in 5 P's of Marketing summarizes what she learned and will implement into her business.
The 5 P's of Marketing - Entrepreneur Summary
20:00

Having a business idea is only an idea until you market it and someone buys it. The summary episode outlines key take away messages that will help you understand and implement into your business.
The 5 P's of Marketing - Episode Summary
01:46
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About Real World Entrepreneur Training
6 Lectures 19:24
Introduction to Real World Entrepreneur Training

Small business is the backbone of our economy, but many would-be entrepreneurs don’t get the support they need to get started. 
Idea2Delivery - Real World Entrepreneur Training  is series that follows a group of determined entrepreneurs through the challenges – and successes – of launching a new business. There are 13 free episodes, each covering a business fundamental such as preparing a business plan, marketing, driving traffic to your Website, and much more. Each episode features an experienced advisor who provides the kind of mentorship that many start-ups lack. 
If you are thinking of starting your own business, Idea 2 Delivery - Real World Entrepreneurship Training  is essential viewing – a journey from inspiration to practical application.
The full 13 episodes of Real World Entrepreneur Training is available on Udemy.
About Real World Entrepreneur Training for Startups
00:54

This is the first lecture of the Social Media Marketing episode that is included in the full course of Real World Entrepreneur Training on Udemy.
Social Media Marketing - Introduction
01:36

This is the first lecture on Driving Traffic to Your Website - something that everyone needs to do to increase sales. The rest of the lectures are available on the Real World Entrepreneur Training full course available on Udemy
Driving the Right Traffic to Your Website
01:58

Making the Sale
04:15

Messaging and Working with the Media
04:48

Pitching to a Venture Capitalist
05:53
About the Instructor
Wendy Mayhew
3.7 Average rating
7 Reviews
407 Students
1 Course
Author, Entrepreneur & Business Mentor

Wendy Mayhew has a long history of entrepreneurship in retail, e-commerce, business-to-business, products, and services. Now, she’s offering her wisdom and experience to new entrepreneurs.

An entrepreneur for the past twenty-five years, Wendy founded Business Launch Solutions because she truly enjoys the challenges involved in starting and growing new businesses. An initiative of Business Launch Solutions is Idea2Delivery – Real World Entrepreneur Training - a video series that helps entrepreneurs understand what is needed when starting a business.

Among Wendy's entrepreneurial accomplishments are Mayhew & Associates (a full-service communications firm specializing in creative and cost-effective solutions to clients' print and electronic publishing challenges), WellRounded Production House (specializing in developing promotional products and materials meeting the diverse needs of government, private and not-for-profit organizations), and Blasted Bottles (specializing in developing and etching one-of-a-kind designs onto gift bottles for unique keepsakes and unusual media for advertising.)

Wendy is a volunteer mentor with the Canadian Youth Business Foundation where she helps new businesses with their start-up. She volunteers with Junior Achievement by delivering the Business Basic Program to elementary schools in the Ottawa area, and shares her time and expertise with the Carleton University Entrepreneurship Association.