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SEO + Local SEO Rank Your Business On Google Search 2017

SEO - Learn SEO For Business So That Customers Can Find Your Business On Google - Fully Up To Date 2017
4.4 (105 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7,586 students enrolled
Last updated 6/2016
$10 $145 93% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 2 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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SEO - Local SEO*

*This course is included in the Social Media Marketing Masterclass - So please do not purchase if you already have that course.*

SEO Training - With a little bit of training, you can learn how to improve your search rankings and SEO rankings using up to date techniques for 2017 and grow your business presence online.

Wordpress Not Required

Most SEO courses assume you have Wordpress, but you can use the methods in this course with any website, not just Wordpress, both for Local SEO And International SEO.

Objectives Of The SEO Course

This course is a guide to show you how to improve you search position for your business using the latest and up to date SEO techniques.

Guide To Local SEO And SEO:

This is a complete guide with step by step instructions on how to improve your local search rankings in Google local search, Google personalised search and Google maps search, using these techniques for both Local Search and International Search, you will improve your rankings.

Knowing how to do all the things Google wants you to do, gives you an advantage.

If someone in your area is searching for your business on Google, you will need to appear in search in a favourable position.

Creating a strong SEO (search engine optimisation) strategy is key and this course will guide you through how Google+ can be a part in that process.

What You Will Learn About SEO In This Course:

In this course, you will learn how to set up your business in local search and international search so that it can be found

And you will learn how to improve your rankings and competitiveness in local search results and international search results.

You will also learn the key principles of online search marketing so that you can grow your business with highly targeted potential clients in an easy to understand way!

So if you are a business owner, that serves a local area or an international area and you want to compete in Google search with organic traffic (free traffic), then this course contains essential information that will help you do that.

It is also useful if you are running a marketing business as it will give you very specific SEO training on how Google+ can help your clients impact their position in search, which will deepen the strength of your service offerings.

Special Note For Marketers Who Want To Learn Local SEO:

Once you have gone through the course, you will in turn, be able to train others, we recommend that you practice the principles first however, until you are completely sure that you have grasped all the ins and outs that we discuss in the training.

Course Format:

The SEO training is presented in a really simple format that anyone can understand and all terms are clearly explained throughout the course.

This is a video course with on screen notes and screen shares throughout.

The Guarantee:

Before we go any further, let us just say, we don’t want you to be disappointed.

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30 day guarantee, with no questions asked!

Questions This Course Answers:

  • How can I get my business to do better in local search results?
  • How do I get my business higher in Google maps results?
  • How do I get my business to rank better in international search on Google?
  • Will Google+ help me with SEO?
  • How do I get my business found on Google?
  • Why don't I see my business in Google maps?
  • How does Google My Business work?

Join Me On The Other Side And Learn Local SEO And Best SEO Practices:

So join me on the other side and learn how to use local search marketing to grow your business profits and your business!

Who is the target audience?
  • Business owners who serve a local customer base, e.g. shops, restaurants, trades etc
  • Marketers who want to offer Local SEO and SEO services to local clients will find this course invaluable and help them deepen the value of their services
  • Small business owners who want to do their own SEO
  • Website developers that want to learn the basics of SEO and Local SEO
Students Who Viewed This Course Also Viewed
What Will I Learn?
Understand SEO and Local SEO and how to build a strong presence in search
Understand citations, reviews, backlinks and how to use them to build a strong presence in search
Know how to create and manage a Google My Business listing
Understand how Local SEO and SEO Ranking Factors are applied and how to implement them on your own website
Use Google+ to increase their business position in local search results on Google search
Understand how Google+ activity can increase the position of their business in local searches and international searches on Google
View Curriculum
  • They will need online access to the internet
  • They will need a basic understanding of social media marketing
  • Students will need to set up a Google+ account
  • They will need a real world local business that serves a local community
  • They will need a basic understanding of Google+
Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 03:10:25
Introduction To The Course
1 Lecture 01:34

This lecture covers what you can expect from the course.

Preview 01:34
Google Search And Your Position In Local Search
6 Lectures 35:07

Understanding Google search is fundamental to SEO work and you will find a few surprises in this lecture...

Preview 10:49

By understanding the local SEO ranking factors that Google use, we can prioritise what to do first when it comes to our local SEO and which is the most important things to concentrate on.

Preview 07:02

In this lecture we will look at how you can measure your local rankings for your business using different online tools and methods to measure specific key metrics.

Your Local Ranking Factors - How They Impact Your SEO

This lecture covers our domain authority and our page authority for our site.

Domain Authority And Page Authority

This lecture explains Trust Flow and shows you have you can check it.

Trust Flow

In this lecture you will learn how to check your local ranking results.

Check Your Local SEO Ranking Score
Google Search - A Deeper Exploration Of How SEO Affects Search
1 Lecture 14:08

In this lecture we will help you understand how Google local search works.

Preview 14:08
Google My Business - A Strong Local SEO Factor
3 Lectures 32:08

Learn how to set up your Google My Business page properly.

Google My Business

In this lecture we show you the simple way of cleaning up old Google Local listings.

Cleaning Up Old Google Local Listings

In this lecture we will explore Google My Business Page management.

Managing Your Google My Business Page
Building Up Reviews - Including Google Reviews
2 Lectures 08:44

This lecture explains how to manage Google reviews.

Creating A Google Review Strategy

Google My Business - Business Support Community Details
Citations - Quality Citations Dramatically Improve Your SEO Ranking
2 Lectures 18:04

In this lecture we cover the very important topic of setting up your NAP Page.

Citations - Setting Up Your NAP Page

In this lecture we discuss how to manage your citations.

Managing Your Citations
Backlinks - Understand How They Improve Your SEO
4 Lectures 17:29

An introduction to back linking.

Back Linking - An Introduction

Learn how to check the quality of your back links.

Checking The Quality Of Your Back Links

Legitimate back linking strategies you can use.

Building Back Links

How to build up some quick backlinks for your web site.

Social Media Business Pages As Back Links
Onsite SEO - Improving Your Sites SEO
2 Lectures 15:25

In this lecture, we will explore how to use content marketing to boost your local SEO rankings.

Content Marketing As Part Of Your Local SEO

Different types of content you can create for your content marketing.

Creating Your Content
Keyword Optimisation For Powerful SEO
3 Lectures 20:24

Let's cover the basics of keywords and how they work.

Understanding Keywords

In this lecture we discuss keywords and how to use them effectively.

Keyword Strategies - How To Use Keywords Effectively

In this lecture, we show you how to insert keywords without creating spam signals.

Inserting Your Keywords On Your Website
Local Business Online Marketing
3 Lectures 13:57

In this lecture we will explore how you can market a local business using digital marketing techniques.

Marketing A Local Business

Successful online marketing always maps itself to the buyer journey, in this lecture we give you an overview of that process.

AIDA Marketing - An Overview

In this lecture we explore the pros and cons of using Adwords.

Adwords - An Introduction
3 More Sections
About the Instructor
4.4 Average rating
976 Reviews
26,680 Students
25 Courses
Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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