Local SEO 2016 - Rank Your Local Business On Google Search

SEO - Learn SEO For Local Businesses So That Local Customers Can Find Your Business On Google - Fully Up To Date 2016
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  • Lectures 30
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

SEO - Local SEO

SEO Training - With a little bit of training, you can learn how to improve your local search rankings and SEO rankings using the latest techniques for 2016 and grow your local based business.

Wordpress Not Required

Most Local SEO courses assume you have Wordpress, but you can use the methods in this course with any website, not just Wordpress.

Objectives Of The Local SEO Course

This course is a guide to show you how to improve you local search position for your business using the latest Local SEO techniques.

Complete Guide To Local SEO:

This is a complete guide with step by step instructions on how to improve your local search rankings in Google local search, Google personalised search and Google maps search.

Knowing how to do all the things Google wants you to do, gives you an advantage.

If someone in your area is searching for your business on Google, you will need to appear in search in a favourable position.

Creating a strong local SEO (search engine optimisation) strategy is key and this course will guide you through how Google+ can be a part in that process.

What You Will Learn About Local SEO In This Course:

In this course, you will learn how to set up your business in local search so that it can be found

And you will learn how to improve your rankings and competitiveness in local search results.

You will also learn how to master local online search marketing so that you can grow your business with highly targeted potential clients in an easy to understand way!

So if you are a business owner, that serves a local area and you want to compete in Google search with organic traffic (free traffic), then this course contains essential information that will help you do that.

It is also useful if you are running a marketing business as it will give you very specific SEO training on how Google+ can help your clients impact their position in search, which will deepen the strength of your service offerings.

Special Note For Marketeers Who Want To Learn Local SEO:

Once you have gone through the course, you will in turn, be able to train others, we recommend that you practice the principles first however, until you are completely sure that you have grasped all the ins and outs that we discuss in the training.

Course Format:

The SEO training is presented in a really simple format that anyone can understand and all terms are clearly explained throughout the course.

This is a video course with on screen notes and screen shares throughout.

The Guarantee:

Before we go any further, let me just say, I don’t want you to be disappointed.

If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30 day guarantee, with no questions asked!

Questions This Course Answers:

  • How can I get my business to do better in local search results?
  • How do I get my business higher in Google maps results?
  • Will Google+ help me with SEO?
  • How do I get my business found on Google?
  • Why don't I see my business in Google maps?
  • How does Google My Business work?


Join Me On The Other Side And Learn Local SEO:

So join me on the other side and learn how to use local search marketing to grow your business profits and your business!

What are the requirements?

  • They will need online access to the internet
  • They will need a basic understanding of social media marketing
  • Students will need to set up a Google+ account
  • They will need a real world local business that serves a local community
  • They will need a basic understanding of Google+

What am I going to get from this course?

  • Understand Local SEO and how to build a strong presence in search
  • Understand citations, reviews, backlinks and how to use them to build a strong presence in local search
  • Know how to create and manage a Google My Business listing
  • Understand Local SEO Ranking Factors are applied and how to implement them on your own website
  • Use Google+ to increase their business position in local search results on Google search
  • Understand how Google+ activity can increase the position of their business in local searches

What is the target audience?

  • Business owners who serve a local customer base, e.g. shops, restaurants, trades etc
  • Marketers who want to offer Local SEO services to local clients will find this course invaluable and help them deepen the value of their services

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction To The Course
01:34

This lecture covers what you can expect from the course.

Section 2: Google Search And Your Position In Local Search
10:49

Understanding Google search is fundamental to SEO work and you will find a few surprises in this lecture...

07:02

By understanding the local SEO ranking factors that Google use, we can prioritise what to do first when it comes to our local SEO and which is the most important things to concentrate on.

07:11

In this lecture we will look at how you can measure your local rankings for your business using different online tools and methods to measure specific key metrics.

03:49

This lecture covers our domain authority and our page authority for our site.

03:11

This lecture explains Trust Flow and shows you have you can check it.

03:05

In this lecture you will learn how to check your local ranking results.

Section 3: Google Search - A Deeper Exploration Of How SEO Affects Search
14:08

In this lecture we will help you understand how Google local search works.

Section 4: Google My Business - A Strong Local SEO Factor
15:01

Learn how to set up your Google My Business page properly.

05:59

In this lecture we show you the simple way of cleaning up old Google Local listings.

11:08

In this lecture we will explore Google My Business Page management.

Section 5: Building Up Reviews - Including Google Reviews
08:31

This lecture explains how to manage Google reviews.

Google My Business - Business Support Community Details
Article
Section 6: Citations - Quality Citations Dramatically Improve Your SEO Ranking
04:19

In this lecture we cover the very important topic of setting up your NAP Page.

13:45

In this lecture we discuss how to manage your citations.

Section 7: Backlinks - Understand How They Improve Your SEO
02:55

An introduction to back linking.

03:50

Learn how to check the quality of your back links.

07:22

Legitimate back linking strategies you can use.

03:22

How to build up some quick backlinks for your web site.

Section 8: Onsite SEO - Improving Your Sites SEO
03:24

In this lecture, we will explore how to use content marketing to boost your local SEO rankings.

12:01

Different types of content you can create for your content marketing.

Section 9: Keyword Optimisation For Powerful SEO
03:46

Let's cover the basics of keywords and how they work.

07:10

In this lecture we discuss keywords and how to use them effectively.

09:28

In this lecture, we show you how to insert keywords without creating spam signals.

Section 10: Local Business Online Marketing
03:11

In this lecture we will explore how you can market a local business using digital marketing techniques.

06:08

Successful online marketing always maps itself to the buyer journey, in this lecture we give you an overview of that process.

04:38

In this lecture we explore the pros and cons of using Adwords.

Section 11: Setting Up A Local Marketing Consultancy
Setting Up A Local SEO Marketing Consultancy
11:34
Section 12: Summary Section
01:44

Final thoughts...

Section 13: Student Special - Save 50% On Your Next Course With Us
Bonus Lecture - Get 50% Off Of Any Course With Us
Article

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Instructor Biography

Mark Timberlake, Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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