How To Increase Sales With Local SEO
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How To Increase Sales With Local SEO

Use Our Local SEO Course To Learn How To Dominate Your Local Market and Explode Your Local Business with Local SEO
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
444 students enrolled
Created by Greg Swan
Last updated 6/2016
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 10 Articles
  • 13 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the correct and proven process to rank a Local business in the Local SERPs (Search engine results page). Understand the Local SEO process and how it can help you to reach new customers, increase your visibility, and boost sales. Get an introductory primer on Search Engine Optimization principles and fundamentals.
View Curriculum
Requirements
  • No prior knowledge required
Description

Local SEO Course

In this Local SEO course you will learn the correct process to improve the rank of your local business listing. Get the training needed to increase sales and grow your local business. 

Who Should Take This Course:

  • Local business owners
  • Small business owners
  • Anyone in charge of increasing sales for a local business.

Course Goals:
Learn the correct and proven process to rank a Local business in the Local SERPs (Search engine results page). Understand the Local SEO process and how it can help you to reach new customers, increase your visibility, and boost sales. Get an introductory primer on Search Engine Optimization principles and fundamentals.

Course Content:

This course will show you the exact steps required to get your local business to rank higher in your city or town while enjoying improved visibility and increased sales. The course blueprint includes:

  • Section 1 Introduction to Local SEO
  • Section 2 Getting Started - Claiming your business listing with Google My Business
  • Section 3 Creating local citations - understanding NAP (Name Address Phone#)
  • Section 4 The importance of customer reviews
  • Section 5 Introduction to Keyword Research
  • Section 6 Website Optimization
  • Section 7 Link Building Primer
  • Section 8 Email Marketing - Keeping in touch with your customers
  • Section 9 Conclusion 

Why Local SEO?

When comparing Local SEO with Traditional SEO, the overall process is similar, the major difference is that Local is based on location or a specific area, while traditional is not. For example, if you have a tennis racket shop in Tampa, FL, you are most likely trying to reach a customer base that is in and around the Tampa (and possibly St. Petersburg) area, but that is it. This reduces your marketing area and allows you to concentrate on the local Tampa area allowing you to be more focused and targeted. 

Who is the target audience?
  • This Local SEO course is for local business owners, small business owners and anyone in charge of increasing sales for a local business.
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Curriculum For This Course
42 Lectures
01:04:38
+
Getting Started
5 Lectures 12:25
Overview
02:25


Using Your Google My Business Checklist
02:07

Claiming Your Google My Business Listing
03:56

Action Step - Section 2
00:44
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Get Local
6 Lectures 05:03
Get Started with Manual Citations
01:28

Citation Notes
00:18

Verify Google My Business
02:09

Citations - Outsourcing and DIY
00:28

Continue With Citations
00:17

Action Step - Begin Keeping Track of Citations
00:22
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Local Ranking Factors
4 Lectures 05:16
Local Ranking Factors
03:00

Reviews
01:09

Continue with citations
00:52

Action Step - Customer Review Ideas
00:15
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Keyword Research 101
3 Lectures 05:31
Introduction to Keyword Research
05:03

Keyword Tools {Resource List}
00:11

Action Step - Check on competitors keywords
00:17
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Introduction to Website Optimization
5 Lectures 07:24
Introduction to On Page Optimization
03:18

Creating Website Content
02:17

Page Speed
00:50

Mobile Friendly
00:44

Action Step - Check out your site optimization score
00:15
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Link Building 101
6 Lectures 10:55
Understanding Authority and Relevance
02:46

Majestic Trust Flow and Citation Flow
02:35

Check Competitor Backlinks
02:01

Anchor Text
02:33

Article Marketing
00:41

Action Step - Check the DA, PA, TF, CF and backlinks of your site and a competit
00:19
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Social Media & Email Marketing
4 Lectures 06:04
Retain Your Loyal Customers
02:33

Create A Lead Magnet
01:33

Get Social
01:48

Action Step - Set up an autoresponder
00:10
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Conclusion
3 Lectures 03:54
Local SEO Summary
00:44

Bonus Tips & Tricks
02:30

Final Action Steps
00:40
About the Instructor
Greg Swan
5.0 Average rating
1 Review
444 Students
1 Course
Local SEO Specialist and Marketing Architect

SEO Director and Digital Marketer since 2009. Founder of Suncoast Publishing, a Local Search Marketing Agency serving clients locally in South Florida and nationwide. Helping clients to increase their website visibility...one step at a time. I have a successful track record in SEO management of building web equity in businesses through a dedicated optimization campaign and by drilling down to target market to their ideal clients. I enjoy the process and the results achieved by my clients, local and nationwide.