How To Increase Sales With Local SEO

Use Our Local SEO Course To Learn How To Dominate Your Local Market and Explode Your Local Business with Local SEO
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  • Lectures 42
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2016 English

Course Description

Local SEO Course

In this Local SEO course you will learn the correct process to improve the rank of your local business listing. Get the training needed to increase sales and grow your local business. 

Who Should Take This Course:

  • Local business owners
  • Small business owners
  • Anyone in charge of increasing sales for a local business.

Course Goals:
Learn the correct and proven process to rank a Local business in the Local SERPs (Search engine results page). Understand the Local SEO process and how it can help you to reach new customers, increase your visibility, and boost sales. Get an introductory primer on Search Engine Optimization principles and fundamentals.

Course Content:

This course will show you the exact steps required to get your local business to rank higher in your city or town while enjoying improved visibility and increased sales. The course blueprint includes:

  • Section 1 Introduction to Local SEO
  • Section 2 Getting Started - Claiming your business listing with Google My Business
  • Section 3 Creating local citations - understanding NAP (Name Address Phone#)
  • Section 4 The importance of customer reviews
  • Section 5 Introduction to Keyword Research
  • Section 6 Website Optimization
  • Section 7 Link Building Primer
  • Section 8 Email Marketing - Keeping in touch with your customers
  • Section 9 Conclusion 

Why Local SEO?

When comparing Local SEO with Traditional SEO, the overall process is similar, the major difference is that Local is based on location or a specific area, while traditional is not. For example, if you have a tennis racket shop in Tampa, FL, you are most likely trying to reach a customer base that is in and around the Tampa (and possibly St. Petersburg) area, but that is it. This reduces your marketing area and allows you to concentrate on the local Tampa area allowing you to be more focused and targeted. 

What are the requirements?

  • No prior knowledge required

What am I going to get from this course?

  • Learn the correct and proven process to rank a Local business in the Local SERPs (Search engine results page). Understand the Local SEO process and how it can help you to reach new customers, increase your visibility, and boost sales. Get an introductory primer on Search Engine Optimization principles and fundamentals.

What is the target audience?

  • This Local SEO course is for local business owners, small business owners and anyone in charge of increasing sales for a local business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Welcome To The Course
Preview
01:29
The Benefits of Local SEO
Preview
02:26
Successful Client Example
Preview
01:05
Local SEO Course Layout
Preview
02:05
Warning: Things change on the internet
Preview
00:59
Action Step - Section 1
00:22
Section 2: Getting Started
Overview
02:25
Location, Location, Location
Preview
03:13
Using Your Google My Business Checklist
Article
Claiming Your Google My Business Listing
03:56
Action Step - Section 2
00:44
Section 3: Get Local
Get Started with Manual Citations
01:28
Citation Notes
Article
Verify Google My Business
02:09
Citations - Outsourcing and DIY
Article
Continue With Citations
Article
Action Step - Begin Keeping Track of Citations
00:22
Section 4: Local Ranking Factors
Local Ranking Factors
03:00
Reviews
01:09
Continue with citations
Article
Action Step - Customer Review Ideas
00:15
Section 5: Keyword Research 101
Introduction to Keyword Research
05:03
Keyword Tools {Resource List}
Article
Action Step - Check on competitors keywords
00:17
Section 6: Introduction to Website Optimization
Introduction to On Page Optimization
03:18
Creating Website Content
02:17
Page Speed
Article
Mobile Friendly
00:44
Action Step - Check out your site optimization score
00:15
Section 7: Link Building 101
Understanding Authority and Relevance
02:46
Majestic Trust Flow and Citation Flow
02:35
Check Competitor Backlinks
02:01
Anchor Text
02:33
Article Marketing
Article
Action Step - Check the DA, PA, TF, CF and backlinks of your site and a competit
00:19
Section 8: Social Media & Email Marketing
Retain Your Loyal Customers
02:33
Create A Lead Magnet
01:33
Get Social
Article
Action Step - Set up an autoresponder
00:10
Section 9: Conclusion
Local SEO Summary
00:44
Bonus Tips & Tricks
Article
Final Action Steps
00:40

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Instructor Biography

Greg Swan, Local SEO Specialist and Marketing Architect

SEO Director and Digital Marketer since 2009. Founder of Suncoast Publishing, a Local Search Marketing Agency serving clients locally in South Florida and nationwide. Helping clients to increase their website visibility...one step at a time. I have a successful track record in SEO management of building web equity in businesses through a dedicated optimization campaign and by drilling down to target market to their ideal clients. I enjoy the process and the results achieved by my clients, local and nationwide.

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