Creating Your Business Strategy
3.9 (11 ratings)
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Creating Your Business Strategy

Failure to Plan Means You Plan to Fail
3.9 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
32 students enrolled
Created by David Lantz
Last updated 9/2015
English
Current price: $10 Original price: $25 Discount: 60% off
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Includes:
  • 2.5 hours on-demand video
  • 1 Article
  • 15 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Creating Your Business Strategy will provide you a solid understanding of the business planning process. We’ll see how to analyze the market conditions facing your business. You’ll learn how to develop a customer centric marketing strategy. We’ll examine ways to evaluate your business strengths and weaknesses. Additionally, Creating Your Business Strategy will reveal the Four Keys of a successful business strategy. And, the course will motivate you to assess how your business REALLY operates.
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Requirements
  • Our course is designed to help you understand what your passions are, how you are wired, and whether or not having a business is a good idea for you. Come with an open mind, a desire to be challenged, and a willingness to commit to action if you believe having a business is the right thing for you.
Description

If there is one thing that an entrepreneur brings to the table that no one else brings, it's vision. Without a clear sense of where one is going, and an understanding of how to organize people, resources, and money to get a business off the ground, nothing happens. Nothing.

Vision is important. But vision isn’t enough. It’s the entrepreneur’s responsibility to establish and execute business strategy with energy.

Creating Your Business Strategy – Failure to Plan Means You Plan to Fail will equip students with the skills they need to create a business plan for a business of their choosing. Lessons from the previous three modules will be integrated into this “Capstone” session. You will learn how to take what you have learned in previous modules and apply it to creating a business strategy for a company you wish to start.

Creating Your Business Strategy – Failure to Plan Means You Plan to Fail will help you to identify your Unique Value Proposition, understand your own Competitive Competency, and master the Four Keys of a Business Strategy.

This course is divided into eight sessions. The first session, Introduction, is designed to explain who can benefit by taking this course, and how you can use the material to enhance sales in your business

Lesson 1: Introduction to Creating Your Business Strategy

Lesson 2: Course Outline and Syllabus

The second session, Failure to Plan Means You Plan to Fail,takes the various skills you’ve been developing by examining the book publishing industry and applies them to the business you want to start. We’ll start to put the pieces together as we talk about the various types of business models you might consider, the impact of the Internet on business marketing, and the importance of completing a business plan. We’ll also discuss how to identify trends affecting your business, and the importance of industry market research.

In the third session, Building a Plan for your Business helps you develop a sense of perspective. Look at the business you hope to launch. What are the market conditions facing it? What does it take to succeed in that market? Why do businesses fail? You must understand the answers to these questions, because only then can you develop a vision for your business that is sound, has a firm foundation, and sees things as they really are, not as you hope they might be.

The fourth session, Identifying a Strategy for Your Business, builds on the previous sessions and turns the focus outward toward the marketplace in you compete. We’ll focus on the four keys to creating a successful business strategy. And, we’ll examine how you can answer the Three Customer Questions: HOW you’ll market your product, to WHOM you will market your product, and WHERE your customers will look when they want to find your product.

In the fifth session, Evaluating the Strengths and Weaknesses of Your Business, examines the steps needed in going to “the other side of the hill.” A key element in developing strategy is that one must be realistic. We must not only understand what we’re good at, but what we’re NOT good at. In this lesson, we will examine ways to evaluate our business strengths and weaknesses to better understand how to create a strategy that gets us to where we want to go; metaphorically, to go to “The Other Side of the Hill.”

In the sixth session, Implementing Your Strategic Plan, we’ll examine why knowing what is happening in YOUR industry, what trends should you pay attention to, and the threats that exist that could impact your business is critically important. In this lesson, we’ll show you how to assess the competitive forces that affect your industry and your company. We’ll help you learn how to research industry trends.

In the seventh session, Developing a Consumer-Centric Marketing Strategy, we’ll examine the traditional marketing focuses on the Four Ps, which can be summarized as follows: Putting the right product in the right place, at the right price, at just the right time to promote it. Based on what you know of the external environment and the industry in which you operate, what are some of the elements of the Four Ps you would employ in marketing your service one on one? In a physical store/office? Online? Via radio, print, TV or youtube?

The eighth session, Next Steps, we summarize what has been learned in this course, and preview additional courses in the series available from Generation Self Employed.

Who is the target audience?
  • Our curriculum is designed with four groups of people in mind: 1. Individuals presently not working who seek to explore the concept of starting their own business. Such individuals can be of any age. 2. People currently in the workforce seeking to focus their ideas of creating a business by utilizing a course that provides a step by step process to help them achieve their dream of business ownership. 3. High school age students, including those in public school, private Christian schools, and high school age home school teens seeking to develop their entrepreneurial gifts and talents. 4. Older adults nearing retirement age who are considering starting a small business as they near retirement age.
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Curriculum For This Course
Expand All 47 Lectures Collapse All 47 Lectures 02:46:24
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Course Introduction
3 Lectures 05:16

In this lesson, we introduce you to the course and describe the session lessons for the course.

Preview 04:39

Accessing Course Materials
00:37

In this lesson, we provide you the course outline and lesson descriptions for each learning session. Please be sure to download the course syllabus.

Preview 7 pages
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Failure to Plan Means You Plan to Fail
8 Lectures 27:29

In this lesson, we the session Learning Objectives. Please be sure to download the PDF lesson workbook in the Materials section, as it includes written information you'll want to be sure to access.

Session Overview
1 page

In this lesson, you will be introduced to the concept of a business model and how to do research on your industry. As you watch this video, we will begin exploring the external and internal business environments and how you can prepare yourself to face pressures of the marketplace.

There Be Giants in the Land
04:42

In this lesson, we’ll examine how to leverage social trends to help market a product or service. Specifically, we’ll look at how Joe and Shannon use take advantage of the Third Place Movement to sell lemonade.

Preview 02:59

In this video, you will learn the importance of considering the effects of the internet on business marketing and how important it is to create a business plan. As you watch this video, we will explore the different types of business models that can be used for your business.

What Kind of Business Will You Create?
04:15

In this video, we’ll demonstrate how changing technology can impact your business model. What trends are revolutionizing the industry your business is in? We’ll demonstrate how new media is impacting the publishing industry – and may be affecting yours as well.

Preview 05:22

In this lesson, you will explore the concept of studying trends in the external environment. As you watch this video, keep thinking about how you can apply these trends and ideas to your company.

Preview 07:55

In this lesson, we’ll ask you to select and study a minimum of five articles/books that deal with trends in your selected business industry. Be sure to review your notes that you have taken from the previous modules and apply what you have learned to this assignment.

Your Business Environment Analysis Memo
02:16

In this lesson, we'll ask you to select and study a minimum of five articles/books that deal with trends in your selected business industry. Be sure to review your notes that you have taken from the previous modules and apply what you have learned to this assignment.

End of session 2 Assignment
1 page
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Building a Plan for your Business
8 Lectures 20:49

In this lesson, we the session Learning Objectives. Please be sure to download the PDF lesson workbook in the Materials section, as it includes written information you'll want to be sure to access.

Session Overview
1 page

In this lesson, we will look at a plan for your business. As you watch this video think about what market conditions are facing your business, what it takes to succeed in your market, and why businesses fail.

Preview 04:15

In this lesson, we will cover the story of the Little Red Hen and the Hen’s story can apply to your business. As you watch this video, take note on how the Hen changed her strategy and how her new tactics sprung many more ideas on how to run her business.

The Lesson of the Little Red Hen
07:58

In the last lesson, “The Lesson of the Little Red Hen,” we introduced a number of useful tools. We also described a business plan outline we would provide you. That outline is provided, along with an example of a business plan that was created by one of our students. We provide it “as is,” with real names, addresses, and dates removed from it.

Business Plan Outline
1 page

In this lesson, we will cover how to form a strategy for your business model. As you watch this video, look at your vision for your business and think of strategies, goals, and tactics that could be used to accomplish your vision.

Forming a Strategy for Your Business Model
04:06

In this lesson, Joe and Shannon wrestle with the same sorts of questions we’ve posed in this session, and will give you some ideas for how to approach your business.

Preview 02:46

In this lesson, we’ll ask you to think of the flow chart, organizational structure chart, and Gantt chart you’ve made during this session and how to apply them to your Business Environment Analysis

Understanding Your Business Organization
01:44

In this assignment, we'll ask you to apply what you'v learned about creating organizational charts to map out your business.

End of Session 3 Assignment
1 page
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Identifying a Strategy for Your Business
7 Lectures 19:01

In this lesson, we the session Learning Objectives. Please be sure to download the PDF lesson workbook in the Materials section, as it includes written information you'll want to be sure to access.

Session Overview
1 page

In this lesson, we will show you how to develop a distinctive business focus. As you watch this video, take note that it’s not so much the choice of the strategy, but how the strategy is executed.

Developing a Distinctive Business Focus
03:20

In this lesson, you will learn about the four keys of a business strategy. As you study this video, think of ways how you can apply the four keys to your business model and your business strategy.

Preview 06:56

In this lesson, you will discover what your value proposition is. We’ll apply the concept of a value proposition to explain the four key components of a business strategy.

Your Value Proposition
01:50

Joseph Donnelly speaks with The Oracle to learn about how he can apply the Four Keys of Business Strategy to his Lemonade Stand business

Preview 05:15

In this lesson, we’ll walk you through creating a mission statement to add to your Business Environment Analysis Memo. We’ll also asked you how you might use the websites we’ve introduced in this session to help you create your business plan.

Defining Your Mission Statement
01:40

End of Session 4 Assignment
1 page
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Evaluating the Strengths and Weaknesses of Your Business
7 Lectures 26:15

In this lesson, we the session Learning Objectives. Please be sure to download the PDF lesson workbook in the Materials section, as it includes written information you'll want to be sure to access.

Session Overview
1 page

In this lesson, you will be introduced to what goes into strategy development. As you study this video, think about how you should evaluate what you are doing.

Preparing Your Strategic Plan
04:28

In this lesson, you will learn how to create a long-term strategy. As you watch this video, think about how you can apply what the Little Red Hen did to get to the Other Side of the Hill.

Creating a Strategy to Go to The Other Side of the Hill
04:47

In this lesson, you will explore your strengths and your weaknesses in regards to your business. As you watch this video, take inventory of your business assets/attributes and figure out how they are specific to your business.

Identifying What You’re Good at & What You’re Not
08:46

In this video, the Xtranormal characters Joseph and Morpheus talk about confronting and moving through one's business crisis of commitment. As you watch this video, think about what your crisis of commitment may be and how you can overcome this.

Preview 05:33

In this lesson, you’ll continue to build on your strategic plan. We’ll have you add an inventory of your strengths & weaknesses, giving a description of each about why they are strengths/weaknesses.

Leveraging Your Strengths, Improving your Weaknesses
02:41

End of Session 5 Assignment
1 page
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Implementing Your Strategic Plan
6 Lectures 18:46

In this lesson, we the session Learning Objectives. Please be sure to download the PDF lesson workbook in the Materials section, as it includes written information you'll want to be sure to access.

Session Overview
1 page

In this lesson, we begin to pull everything together to implement your strategic plan.. As you study this video, you’ll begin to see that we’ve actually been in the process of creating a business plan you can use when launching your business.

Constructing Your Business Plan
03:40

In this lesson, we examine what is called the external business environment. Pay attention to what is going on in the competitive marketplace as well as inside your company so you can develop a strategic mindset.

Understanding the External Business Environment
05:26

In this lesson, we will focus on the internal environment in regards to our cost and operating structure. As you watch this video, review the budget you created for the budget module and think of all the activities involved in producing, selling, and servicing a product/service in your selected business.

Understanding the Internal Business Environment
06:57

In this lesson, we’ll talk about adding as much descriptive detail as possible to the business plan you’ve been creating regarding the producing, selling, and servicing of what you sell. Complete an external analysis of the industry in which you are launching your business and study 3 to 5 other similar businesses to answer some key questions asked in this lesson.

Your Assignment for Next Session
02:43

End of Session 6 Assignment
1 page
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Developing a Consumer-Centric Marketing Strategy
7 Lectures 26:01

In this lesson, we the session Learning Objectives. Please be sure to download the PDF lesson workbook in the Materials section, as it includes written information you'll want to be sure to access.

Session Overview
1 page

In this lesson, we begin to pull everything together to implement your strategic plan.. Here, we’ll talk about creating a marketing strategy for your business by first understanding the Four Ps o f Marketing.

Understanding the Four Ps of Your Marketing Plan
03:59

In this lesson, we examine what is called the external business environment. By learning how to interpret trends in your industry and the economy generally, you’ll be able to thrive in the competitive marketplace.

Discovering Where Your Customers Are
06:45

In this lesson, you’ll learn the four elements of consumer market segmentation. We’ll show you how to analyze different types of consumer markets, and the factors you need to consider when promoting what it is you sell.

Different Types of Customers Are Drawn by Different Messages
07:06

In this lesson, we’ll talk about two questions that need to be addressed in forming your marketing strategy. First, how many people are there to whom you might market your product or service in a given area? Second, what do they think about your product or service? In this lesson, we’ll show you how you can answer these two questions.

Preview 08:11

Throughout this course, we've introduced a number of planning aids, checklists and documents. In this lesson, we provide them all in one place for you to download, use, and modify.

Business Plan Outline & Planning Aids
1 page

End of Session 7 Assignment
1 page
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Next Steps
1 Lecture 01:52

In this lesson, we summarize what has been learned in this course and preview additional courses in the series available from Generation Self Employed.

Next Steps
01:52
About the Instructor
David Lantz
4.2 Average rating
52 Reviews
3,399 Students
8 Courses
Author, Speaker, Teacher

I have always enjoyed being a teacher. I have taught adult Sunday School classes and small group bible studies for the last twenty years. Outside of the Bible, I am an Adjunct Professor of Business Management and Economics for the University of Phoenix, Indiana Wesleyan University, and several other Indiana colleges, including Ivy Tech. I teach both online and face to face courses. I was named the 2005 Faculty of the Year by the first graduating class of the Indianapolis Campus of the University of Phoenix.

From 1992 to 1995, I was the State Director of the Indiana Christian Coalition, and I’ve served as a political consultant to several political campaigns for statewide office. I’ve worked for such organizations as the Indiana Fiscal Policy Institute and as a Budget Analyst for the Indiana Legislature. And, in 1999, I was privileged to prepare a socio-economic analysis of Central Indiana for Dr. Billy Graham’s 1999 Indianapolis Crusade.

I enjoy writing, and have self-published several books, including two Christian historical novels, The Brotherhood of the Scroll and The Sword of the Scroll, To The Brotherhood of the Scroll, I’ve written a companion course curriculum, “Clash of the Superpowers: A Comparative History Curriculum.”

My wife Sally and I have been married since 1979 and have three adult children, of whom we are very proud. Sarah is 32 and is a Surgeon. Jason is 31, married to his wife Gail and they have a son, Isaac. Josh is 26 and attends IUPUI.

My life verse is Proverbs 15:2, “The wise man makes knowledge acceptable.”