Digital Marketing Masterclass:Get Your First 1,000 Customers
4.4 (2,008 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
70,687 students enrolled

Digital Marketing Masterclass:Get Your First 1,000 Customers

How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG &more
4.4 (2,008 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
70,687 students enrolled
Created by Evan Kimbrell
Last updated 6/2020
English
English [Auto], Indonesian [Auto], 4 more
  • Polish [Auto]
  • Romanian [Auto]
  • Spanish [Auto]
  • Thai [Auto]
Current price: $129.99 Original price: $199.99 Discount: 35% off
14 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 26.5 hours on-demand video
  • 14 articles
  • 154 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the basics of growth marketing and traction channels
  • Drill down on customer pain points and build user personas
  • Align marketing channels with their personal preferences and skills
  • Use Twitter and Facebook to conduct research and sales outreach
  • Canvas Reddit, Meetup, and other platforms to canvas for customers
  • Set up, manage, and analyze user stats & behaviors through Google Analytics
  • Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
  • Set up, populate, and use an Instagram account
  • Market using 3 different techniques on Instagram
  • Set up, populate, and use a Snapchat account
  • Market using 4 different techniques on SnapChat
  • Build and maintain a press list
  • Strategize angles for pitching and being covered by press
  • Understand the mentality and mindset behind press & journalists
  • Successfully manage relationships with press and pitch them successfully
  • Build a comprehensive content marketing plan
  • Build and maintain a content calendar
  • Use 5 different techniques for coming up with blog & content ideas
  • Promote their content through 6 different strategies
  • Employ the skyscraper technique successfully
  • Find, track, and land guest posting spots on other blogs and outlets
  • Plan, script, and produce videos for marketing
  • Analyze and track video marketing metrics
  • Decide which camera equipment fits their budget and needs the best
  • Effectively combine video marketing with pre-existing content
  • Strategize and produce videos for marketing on YouTube
  • Build landing pages for email or lead capture
  • Understand the best practices of creating and promoting lead magnets, like webinars & white papers
  • Analyze your on site SEO factors and optimize them
  • Conduct keyword research for SEO opportunities
  • Manage keyword density and other metrics needed for ranking on Google
  • Design, plan, and start advertising on Google, Bing, and Facebook
  • Analyze & understand search engine marketing & social ad marketing metrics
Requirements
  • You should have basic familiarity with social media
  • You don't need to have a product or business, however, it helps
Description

Can I ask you a question?

How many customers do you have?

If you said "none" or "not enough", this course is for you. 

In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers. 

You see, the hard part isn't making a product anymore. The hard part is finding a market for your product and getting them to buy it.

"How great can a product be if nobody wants it?" - Marc Andreesen, billionaire venture capitalist.

We're no longer living in the "field of dreams". If you build it.... they won't come.

In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers. In order to do that, you need to understand modern marketing channels. That's exactly what we cover in this course.

We'll cover:

• Social media marketing through Twitter, Instagram, & SnapChat

• Community management and promotion through Reddit, ProductHunt, & HackerNews

• Pitching press and getting covered in blogs, news outlets, & other media sites

• Creating, managing, and promoting blog posts through Wordpress, Medium, & guest blogs.

• Creating & promoting video ads and video content through your site & through YouTube

• Building a long term SEO strategy

• Designing and executing CPC ad campaigns through Google, Bing, & Facebook

As always, if you're not 100% satisfied you can get a full refund through Udemy within 30 days.

Who this course is for:
  • Anyone who has a product they want to sell (does not have to be online)
  • Anyone who has a service they want to sell (does not have to be online)
  • Anyone who works in in Marketing, Sales, or Management
  • Anyone interested in learning how to acquire customers
Course content
Expand all 211 lectures 26:16:33
+ Building your strategy
4 lectures 09:45
Intro to building your strategy
01:32
What pain do you solve?
04:48
Frequency & depth of the problem
03:25
Review & Recap: Section 3
00:00
+ Get your first 10
17 lectures 01:54:01
Intro to manual effort section
03:15
Intro to Strategy 1: Complainy people
03:00
Finding the complainy people
08:18
DEMO Finding the complainy people
06:52
Conversing with the complainy people
10:57
Intro to Twitter & why we use it
04:51
Topicality on Twitter
08:55
Competitors on Twitter
09:38
Locating forums & like-minded communities
07:50
Messaging on forums
09:15
Spreading the word on Slack
06:44
The wonderful world of Reddit
05:58
Using your network to announce your new business
05:54
DEMO Writing an email to your network
09:32
Facebook & LinkedIn sharing
05:28
Events & meetups
07:34
Review & Recap: Section 4
00:00
+ Get your first 100
20 lectures 02:01:02
Intro to community posting
01:43
Reddit overview
03:51
Raising your Reddit IQ
06:06
Finding your subs
06:18
Observing from a distance
03:28
Optimize your experience
01:57
Emerging platforms: How to tell which platform is worth trying
04:08
Intro to Snapchat
03:54
Snapchat: Setting up your account
08:01
Snapchat: Taking snaps and promoting
09:22
Snapchat Tactic #1: The Takeover
07:52
Snapchat Tactic #2: Run a promotion
08:54
Snapchat Tactic #3: Using your Snapcode
04:18
Intro to Instagram
03:33
Instagram: Setting up your account
11:31
Instagram: Taking and posting pictures
14:25
Instagram Tactic #1: Hashtag the right way
08:27
Instagram Tactic #2: Run a promotion
07:26
Instagram Tactic #3: Engage with others
05:48
Review & Recap: Section 5
00:00
+ Take a break
9 lectures 49:13
Intro to Take a break
01:58
Survey of analytics tools
07:24
Installing Google Analytics
04:54
Exploring Google Analytics
11:42
Setting up goals in Google Analytics
04:25
Origin source sorting in Google Analytics
04:15
Linking strategies with Bit.ly
09:25
Alternate linking strategies
05:10
Review & Recap: Section 6
00:00
+ Get your first 500 - PR
18 lectures 01:40:41
Intro to PR
06:06
A day in the life of a reporter
06:52
Common angles for getting press
04:47
Basing your angle off outlet and person
05:11
Pitching vs. press releases
05:05
Core concepts in getting press
11:04
Step 1: Finding journalists
08:13
Tip: Use helpareporter.com
03:15
Step 2: Researching and compiling interests of journalists
06:41
Step 3: Getting the attention of journalists
03:33
Tactic: Quora pull-in
06:50
Tactic: Doing research & polling for journalists
05:39
Step 4: Pitching and writing the email (part 1)
05:24
Step 4: Pitching and writing the email (part 2)
06:22
Practice writing emails and headlines
06:56
Preparing a press package
03:23
Closing thoughts & comments
05:20
Review & Recap: Section 7
00:00
+ Get your first 500 - Content Marketing
45 lectures 07:05:48
Intro to content strategy
05:30
Inbound vs. outbound
08:28
Why should we define our audience?
06:19
How do we define our audience?
13:43
Creating user personas
12:04
Content types 1: Tutorials, interviews, roundups
14:58
Content types 2: Listicles, resource compilations
11:10
Content types 3: Company stories, case studies, infographics
10:14
Content types 4: Minisites, ultimate guides
10:00
Common topics you can use (part 1)
08:19
Common topics you can use (part 2)
14:43
The key to content creation
11:39
Creating a system for recording your ideas
07:39
What to write: #1 Google autocomplete
05:41
What to write: #2 Buzzsumo
05:48
What to write: #3 Google keyword planner
07:44
What to write: #4 Twitter trends
05:35
What to write: #5 Reddit searching
06:11
What to write: #6 Quora
08:57
Ranking the ideas you have
10:47
Test it before you try it
08:42
Writing for specific goals: Intro
02:41
Writing for specific goals: Brand
08:42
Writing for specific goals: Engagement / sharing
11:25
Writing for specific goals: Conversions
12:06
Tactic #1: Long form content
08:35
Tactic #1: Long form content (Demo)
14:19
Tactic #2: Controversial posts
15:04
Tactic #3: Hyper-topical posts (part 1)
12:35
Tactic #3: Hyper-topical posts (part 2)
05:39
Tactic #4: Roundup posts
12:34
Tactic #5: Skyscraper technique
12:14
Writing content for your audience
11:50
Creating great headlines
09:51
What is guest posting?
02:36
Finding places to guest post
08:36
Pitching your post
06:08
Writing your post and what to do after
08:26
How to promote your content - Intro
08:48
Getting influencers to promote your content
12:23
How to get your content linked to from other websites
09:45
Creating a content calendar
14:19
How to tell if it's working
17:29
Repurposing
05:32
Review & Recap: Section 8
00:00
+ Get your first 500 - Video Marketing
6 lectures 39:36
Intro to video marketing
03:24
Do you need video?
08:30
Common types of videos
19:00
Using video to reach specific goals
06:30
The 3 phases of video projects
02:12
Review & Recap: Section 9
00:00
+ Get your 500 - Video Marketing - Pre-production
4 lectures 36:46
Coming up with ideas for video content
11:41
Writing your video script
16:19
When a video is most effective in your marketing process
08:46
Review & Recap: Section 10
00:00