Create Your Business Narrative: Bank on Content
3.3 (3 ratings)
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Create Your Business Narrative: Bank on Content

Generate buzz about your brand with content that tells your business' story.
3.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,014 students enrolled
Last updated 9/2013
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 2 Articles
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Drive traffic to your business
  • Showcase your thought leadership
  • Create high-quality stories
  • Engage current and future clients
  • Stay ahead of industry trends
View Curriculum
  • Mac, PC or tablet

This course helps you to drive traffic to your business whether online or offline. It equips you with the tools to get started with your own content marketing program. It teaches you how to use content marketing to build your brand by engaging your audience with effective story-telling. The course will take between one to two hours but its structured for you to view videos and read short chapters at certain moments throughout your day.

Who is the target audience?
  • The course is designed to address very basic information in the beginning, and then it progresses to more advanced information toward the end.
  • Corporate executives
  • Small business owners
  • Entrepreneurs
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Curriculum For This Course
27 Lectures
Course Overview
1 Lecture 03:52

*Summarizes the course and tells you what you will learn

*Describes the goals and objectives, course requirements and length

Preview 03:52
3 Lectures 09:11

Learn how telling a good story benefits your business

Preview 08:46

The Power of a Story: Make them Care
1 page

The following is a short quiz to determine how well you understood the key topics. 
Feel free to go back and review the section and take the quiz again.

The Power of a Story
10 questions

Assessment of Current Marketing Efforts
Overview: Content Marketing
9 Lectures 26:07

Learn how the social culture has evolved the way we do business.

The Content Revolution

Create quality content by understand what works and what doesn't work.

The Secrets to Quality Content

Learn how not to stray away from your topic and your content goals.

3 Ways to Keep Your Content Focused

Tell people how you want them to respond.

Recruit with a Call to Action

Find out how connections share and engage readers by getting them talking.

Engage Readers

Use your content to encourage your audience to explore your products and services.

Spark Curiosity by Using Scientific Skills

Use content to make your business the leading authority on a topic in your industry.

Establish Your Business as a Thought-Leader

The Elements of a Good Content Plan

Make decisions concerning the types of content you want to produce and plans about the topics you will cover.

Set Up a Solid Content Strategy
Solidify Your Content Strategy with 3 Effective Ingredients
4 Lectures 00:59

Solidify your content strategy with effective ingredients like audience segmentation, key messages and headlines.

Preview 00:59

Learn about your audience by dividing them into groups.

Audience Segmentation
2 pages

Tell people they should care about your business with compelling messages.

Key Messages
1 page

Turn a browser into a reader with compelling headlines.

2 pages
Get Known with Content Distribution Channels that Work
4 Lectures 00:39

Learn how to get known with content distribution channels currently considered the most effective.


Open the conversation about your brand by going online.

Social Media
2 pages

2 pages

In-person events
1 page
2013 Trends
4 Lectures 00:47

Introduces section that helps you stay up-to-date with current trends.


Infographics use graphic visuals to tell the brands story.

1 page

Agile marketing increases your ability to respond to market changes.

Agile Marketing
2 pages

Content curation helps brand-storytelling by making the business a go-to resource.

Content Curation
2 pages
2 Lectures 03:51

This lecture concludes the course.

Supplementary material includes works cited.


Assessment of Course
10 Minute Marketing Tips Workshop
0 Lectures 00:00
About the Instructor
By Communications Worldwide, Brigitte Yuille
3.9 Average rating
6 Reviews
1,997 Students
3 Courses

Brigitte Yuille is a Business Journalist and Communciation Advisor. She has worked as an English, Public Speaking and Business Communications Lecturer. She earned the Director’s Award for Excellence in Teaching from Brown Mackie College in Miami, Fla.  She has a Master’s of Science in Communications with an emphasis in Business Journalism from Florida International University.

Brigitte has more than a decade of experience in newsroom environments in the nation’s top media markets at cable news networks and renowned news organizations. She writes and edits scripts and articles and has produced news shows. She also acquired international news-gathering experience at places such as the Financial Times in London and China Daily USA.  Her experiences also include writing and preparing marketing materials, such as fact sheets, brochures and PowerPoint presentations, for distribution and for corporate websites.