This course helps you to drive traffic to your business whether online or offline. It equips you with the tools to get started with your own content marketing program. It teaches you how to use content marketing to build your brand by engaging your audience with effective story-telling. The course will take between one to two hours but its structured for you to view videos and read short chapters at certain moments throughout your day.
Learn how the social culture has evolved the way we do business.
Create quality content by understand what works and what doesn't work.
Learn how not to stray away from your topic and your content goals.
Tell people how you want them to respond.
Find out how connections share and engage readers by getting them talking.
Use your content to encourage your audience to explore your products and services.
Use content to make your business the leading authority on a topic in your industry.
Make decisions concerning the types of content you want to produce and plans about the topics you will cover.
Solidify your content strategy with effective ingredients like audience segmentation, key messages and headlines.
Learn about your audience by dividing them into groups.
Tell people they should care about your business with compelling messages.
Turn a browser into a reader with compelling headlines.
Learn how to get known with content distribution channels currently considered the most effective.
Open the conversation about your brand by going online.
Introduces section that helps you stay up-to-date with current trends.
Infographics use graphic visuals to tell the brands story.
Agile marketing increases your ability to respond to market changes.
Content curation helps brand-storytelling by making the business a go-to resource.
This lecture concludes the course.
Supplementary material includes works cited.
Brigitte Yuille is a Business Journalist and Communciation Advisor. She has worked as an English, Public Speaking and Business Communications Lecturer. She earned the Director’s Award for Excellence in Teaching from Brown Mackie College in Miami, Fla. She has a Master’s of Science in Communications with an emphasis in Business Journalism from Florida International University.
Brigitte has more than a decade of experience in newsroom environments in the nation’s top media markets at cable news networks and renowned news organizations. She writes and edits scripts and articles and has produced news shows. She also acquired international news-gathering experience at places such as the Financial Times in London and China Daily USA. Her experiences also include writing and preparing marketing materials, such as fact sheets, brochures and PowerPoint presentations, for distribution and for corporate websites.