Create Your Business Narrative: Bank on Content

Generate buzz about your brand with content that tells your business' story.
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  • Lectures 27
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2013 English

Course Description

This course helps you to drive traffic to your business whether online or offline. It equips you with the tools to get started with your own content marketing program. It teaches you how to use content marketing to build your brand by engaging your audience with effective story-telling. The course will take between one to two hours but its structured for you to view videos and read short chapters at certain moments throughout your day.

What are the requirements?

  • Mac, PC or tablet

What am I going to get from this course?

  • Drive traffic to your business
  • Showcase your thought leadership
  • Create high-quality stories
  • Engage current and future clients
  • Stay ahead of industry trends

What is the target audience?

  • The course is designed to address very basic information in the beginning, and then it progresses to more advanced information toward the end.
  • Corporate executives
  • Small business owners
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Overview

*Summarizes the course and tells you what you will learn

*Describes the goals and objectives, course requirements and length

Section 2: Introduction

Learn how telling a good story benefits your business

The Power of a Story: Make them Care
1 page
10 questions
The following is a short quiz to determine how well you understood the key topics. 
Feel free to go back and review the section and take the quiz again.

Assessment of Current Marketing Efforts
Section 3: Overview: Content Marketing

Learn how the social culture has evolved the way we do business.


Create quality content by understand what works and what doesn't work.


Learn how not to stray away from your topic and your content goals.


Tell people how you want them to respond.


Find out how connections share and engage readers by getting them talking.


Use your content to encourage your audience to explore your products and services.


Use content to make your business the leading authority on a topic in your industry.

The Elements of a Good Content Plan

Make decisions concerning the types of content you want to produce and plans about the topics you will cover.

Section 4: Solidify Your Content Strategy with 3 Effective Ingredients

Solidify your content strategy with effective ingredients like audience segmentation, key messages and headlines.

2 pages

Learn about your audience by dividing them into groups.

1 page

Tell people they should care about your business with compelling messages.

2 pages

Turn a browser into a reader with compelling headlines.

Section 5: Get Known with Content Distribution Channels that Work

Learn how to get known with content distribution channels currently considered the most effective.

2 pages

Open the conversation about your brand by going online.

2 pages
In-person events
1 page
Section 6: 2013 Trends

Introduces section that helps you stay up-to-date with current trends.

1 page

Infographics use graphic visuals to tell the brands story.

2 pages

Agile marketing increases your ability to respond to market changes.

2 pages

Content curation helps brand-storytelling by making the business a go-to resource.

Section 7: Conclusion

This lecture concludes the course.

Supplementary material includes works cited.

Assessment of Course
Section 8: 10 Minute Marketing Tips Workshop

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Instructor Biography

Brigitte Yuille is a Business Journalist and Communciation Advisor. She has worked as an English, Public Speaking and Business Communications Lecturer. She earned the Director’s Award for Excellence in Teaching from Brown Mackie College in Miami, Fla.  She has a Master’s of Science in Communications with an emphasis in Business Journalism from Florida International University.

Brigitte has more than a decade of experience in newsroom environments in the nation’s top media markets at cable news networks and renowned news organizations. She writes and edits scripts and articles and has produced news shows. She also acquired international news-gathering experience at places such as the Financial Times in London and China Daily USA.  Her experiences also include writing and preparing marketing materials, such as fact sheets, brochures and PowerPoint presentations, for distribution and for corporate websites.

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