Blue Water Strategies for Business
4.4 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
140 students enrolled
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Blue Water Strategies for Business

Begin to redesign how your business markets and set course for the blue waters
4.4 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
140 students enrolled
Created by Bruce Wade
Last updated 9/2013
English
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • understand the history of marking
  • Understand why old marketing does not work today
  • Learn what moves people
  • Understand the concept of 5 senses marketing
  • Learn how to create blue water strategies for your business
View Curriculum
Requirements
  • business experience
Description

Come aboard as we navigate from the red and green waters of old and current business practices into the clear still blue waters of business where negotiations over price become almost irrelevant when selling to customers.

Shift your business out of the green water of stagnation through the red water of competition and set a course for the blue water of experiential marketing and customer relationships so strong that referrals will become your main marketing strategy.

Who is the target audience?
  • business owners
  • Marketing managers
  • CEO
  • Marketing students
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Curriculum For This Course
13 Lectures
01:04:32
+
Introduction
1 Lecture 01:47

Welcome to Blue Water Strategies

Preview 01:47
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The old Ways of Marketing
4 Lectures 21:21

A brief history and origins of marketing

Preview 08:32

A blast from the past as we look at some old South African radio adverts

Examples of old adverts
04:03

A brief tour of marketing over the past 20 years

The change in marketing over the last 20 years
05:07

A look at why old marketing does not work any more

Why old marketing does not work any more
03:39
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Changes
3 Lectures 17:37

The old way and new way to use the Golden Circle

The Golden Circle
02:45

A walk through the three types of water, Red, Green and Blue

Red, Green and Blue Water
04:32

What 5 things will always create a reaction within us?

What moves us
10:20
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The New Ways of Marketing
2 Lectures 12:13

Moving your business into the Experiential sector

Experiential business experiences
06:33

Incorporating all five senses in your marketing approach

Five senses marketing
05:40
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Blue Water Strategies
2 Lectures 10:05

Understand how to shift to the blue water paradigm of blue water marketing

Blue Water Hierarchy
03:08

Develop blue water models in your business

Blue Water Business models
06:57
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Conclusion
1 Lecture 01:29

Congratulations on completing this course.

We value your feedback

Conclusion
01:29
About the Instructor
Bruce Wade
3.5 Average rating
41 Reviews
1,832 Students
13 Courses
Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients