Blue Water Strategies for Business

Begin to redesign how your business markets and set course for the blue waters
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  • Lectures 13
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

Come aboard as we navigate from the red and green waters of old and current business practices into the clear still blue waters of business where negotiations over price become almost irrelevant when selling to customers.

Shift your business out of the green water of stagnation through the red water of competition and set a course for the blue water of experiential marketing and customer relationships so strong that referrals will become your main marketing strategy.

What are the requirements?

  • business experience

What am I going to get from this course?

  • understand the history of marking
  • Understand why old marketing does not work today
  • Learn what moves people
  • Understand the concept of 5 senses marketing
  • Learn how to create blue water strategies for your business

Who is the target audience?

  • business owners
  • Marketing managers
  • CEO
  • Marketing students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Welcome to Blue Water Strategies

Section 2: The old Ways of Marketing

A brief history and origins of marketing


A blast from the past as we look at some old South African radio adverts


A brief tour of marketing over the past 20 years


A look at why old marketing does not work any more

Section 3: Changes

The old way and new way to use the Golden Circle


A walk through the three types of water, Red, Green and Blue


What 5 things will always create a reaction within us?

Section 4: The New Ways of Marketing

Moving your business into the Experiential sector


Incorporating all five senses in your marketing approach

Section 5: Blue Water Strategies

Understand how to shift to the blue water paradigm of blue water marketing


Develop blue water models in your business

Section 6: Conclusion

Congratulations on completing this course.

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Instructor Biography

Bruce Wade, Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients

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