Come aboard as we navigate from the red and green waters of old and current business practices into the clear still blue waters of business where negotiations over price become almost irrelevant when selling to customers.
Shift your business out of the green water of stagnation through the red water of competition and set a course for the blue water of experiential marketing and customer relationships so strong that referrals will become your main marketing strategy.
A blast from the past as we look at some old South African radio adverts
A brief tour of marketing over the past 20 years
A look at why old marketing does not work any more
The old way and new way to use the Golden Circle
A walk through the three types of water, Red, Green and Blue
What 5 things will always create a reaction within us?
Moving your business into the Experiential sector
Incorporating all five senses in your marketing approach
Understand how to shift to the blue water paradigm of blue water marketing
Develop blue water models in your business
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We value your feedback
I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.
I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients