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Blue Water Strategies for Business

Begin to redesign how your business markets and set course for the blue waters
4.4 (5 ratings)
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138 students enrolled
Created by Bruce Wade
Last updated 9/2013
$15 $35 57% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Come aboard as we navigate from the red and green waters of old and current business practices into the clear still blue waters of business where negotiations over price become almost irrelevant when selling to customers.

Shift your business out of the green water of stagnation through the red water of competition and set a course for the blue water of experiential marketing and customer relationships so strong that referrals will become your main marketing strategy.

Who is the target audience?
  • business owners
  • Marketing managers
  • CEO
  • Marketing students
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What Will I Learn?
understand the history of marking
Understand why old marketing does not work today
Learn what moves people
Understand the concept of 5 senses marketing
Learn how to create blue water strategies for your business
View Curriculum
  • business experience
Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 01:04:32
1 Lecture 01:47

Welcome to Blue Water Strategies

Preview 01:47
The old Ways of Marketing
4 Lectures 21:21

A brief history and origins of marketing

Preview 08:32

A blast from the past as we look at some old South African radio adverts

Examples of old adverts

A brief tour of marketing over the past 20 years

The change in marketing over the last 20 years

A look at why old marketing does not work any more

Why old marketing does not work any more
3 Lectures 17:37

The old way and new way to use the Golden Circle

The Golden Circle

A walk through the three types of water, Red, Green and Blue

Red, Green and Blue Water

What 5 things will always create a reaction within us?

What moves us
The New Ways of Marketing
2 Lectures 12:13

Moving your business into the Experiential sector

Experiential business experiences

Incorporating all five senses in your marketing approach

Five senses marketing
Blue Water Strategies
2 Lectures 10:05

Understand how to shift to the blue water paradigm of blue water marketing

Blue Water Hierarchy

Develop blue water models in your business

Blue Water Business models
1 Lecture 01:29

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About the Instructor
4.0 Average rating
36 Reviews
1,797 Students
13 Courses
Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients

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