The Foundation of Successful Marketing - The 4 Fundamentals
4.4 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,598 students enrolled
Wishlisted Wishlist

Please confirm that you want to add The Foundation of Successful Marketing - The 4 Fundamentals to your Wishlist.

Add to Wishlist

The Foundation of Successful Marketing - The 4 Fundamentals

Implement these 4 fundamental steps and set your online/internet marketing efforts on the track to success
4.4 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,598 students enrolled
Created by Andre Kasberger
Last updated 9/2015
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know why over 90% of online marketing efforts struggle and how not to become one of the casualties.
  • You'll be able to proceed with your online marketing efforts with a much higher degree of confidence, clarity and possibility of success.
View Curriculum
  • This is not rocket science but, success with online marketing requires an open mind, a willingness to adapt and an entrepreneurial spirit. If this is you - you qualify.

4 Fundamentals That Need To Be Present in Any Successful Marketing Effort

In this (less than 1 hr) course "The Foundation of Successful Marketing - The 4 Fundamentals" I reveal the fundamental steps critical to the success of marketing online or, for that matter, any marketing. Miss the first two fundamental steps and you may be OK at the outset but as you get further down the road, you'll either begin to flounder or stall. Miss paying attention to the last two fundamental steps and your online marketing efforts will definitely flounder and possibly fail.

Because of the easy access to resources on the Internet, you may think that it's enough to just get started, thinking; "I'll build my online marketing strategy along the way." Not so, without a clear vision of what you want to accomplish and the fuel to get you there is like arriving at your destination and being totally unprepared for what greets you. It may be a pot of gold.

This is the same as walking into a client meeting unprepared yet, confident that you can wing it and then walk out totally embarrassed. What happened? Most likely, you did not have the information the customer was expecting. You did not do your homework. Yikes!

In reality, it turns out that the homework may have been quite simple but required a focused effort. This is what this course on the first four steps towards online marketing is about. Although the four steps are fundamental, most online marketers miss them. So, don't be one of them.

I invite you to go ahead and watch the Intro and peruse the curriculum and get started. I think you'll be glad you did.

Here's what others have said about Andre:

Should Be Required Instruction For All New Internet Business Owners. Excellent. Wish I had seen something like this a few years ago. I learned the hard, and, expensive way. Valuable material here. Stephen H.


Whether you are newbies or oldies we all need the right source of information to help keep us focused, with this course Andre has provided us with that source.

I highly recommend that if you are serious about making money on the Internet you get this Udemy Course first. Bob D.


Andre has a great mind for looking past the surface to explore problems, thus uncovering solutions others may have missed. I find him to be insightful, thoughtful and creative. He is someone who connects ideas and people; a great collaborator. Gary L.

What are the requirements

  • An open mind
  • An entrepreneurial mind set
  • And a desire to move forward and make progress in the online marketing arena

What will you get from this course?

  • Eight lectures plus a bonus full of valuable tips and insights
  • Discover why so many fail and how not to fall into the same trap
  • Gain confidence that you're laying down a solid foundation for your own online marketing project.
  • Learn strategies that will never let you down and can be use in about anything you do

Who is the target audience?

  • Newbies that want to get started with their own online marketing efforts
  • Individuals afraid to start or are struggling with online marketing
  • Experienced yet floundering online marketers that have failed to gain traction
Who is the target audience?
  • Newbie and frustrated online marketers, this is for you. In other words, if you're just getting started with your online marketing efforts or have been at it and struggle you'll want to listen in.
  • Or if you're a small business owner and want to hand off (outsource) the "technical" stuff to experts, this is definitely for you.
  • This is not for the Network or Internet marketer that is in the buisness of chasing money.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Intro to: 4 Critical Steps to Online Marketing Success
1 Lecture 03:31

Although this is a fairly short course, it's packed with critical tips and insights that, if applied, will eliminate many of the stumbling blocks most new or inexperienced marketeers experience. The content is applicable to solo-entrepreneurs as well as small business owners that want to establish a successful online presence. Wishing you much success!

Preview 03:31
Why Most Online Marketing Efforts Flounder and Insights On Doing It Right
2 Lectures 10:50

Here we dig into four of the "biggies" of why most online marketing efforts and campaign rarely achieve the success originally expected.

Preview 05:59

In this lecture I cover how "marketing" should be viewed, how your target market should see it and what it should do for you. Marketing touches every aspect of you and your business. Also included is an illustration of a typical marketing funnel.

Preview 04:51
The Foundation of a Strong Online Marketing Strategy
4 Lectures 19:25

Here we set the context of what the four steps are about and the order in which they need to fall.

Where to Start - Getting The First Four Steps In Order

The First 2 Fundamental Steps - The "You" Factors

The First Gold Cart - "Who IS You Customer?"

The Second Gold Cart - "What Value Are You Bringing To That Customer?"
Recap of The Four Starter Steps Of a Sound Online Marketing Strategy
1 Lecture 05:46
Key insights and tips shared in this course
Online Marketing Success Bonus Section
1 Lecture 08:51

1) A discussion and PDF of a "worksheet" that will help you set these steps for your marketing project.

2) Links to additional resources to help you make progress

Bonus 1 and 2
About the Instructor
Andre Kasberger
4.4 Average rating
11 Reviews
1,816 Students
4 Courses
Chief Dot Connector

Andre is a consummate learner and connector. His passion is empowering others by helping them connect the dots in their lives and in their businesses that will get them unstuck and pointed in the right direction.

As the founder and facilitator of a very successful Internet Marketing Mastermind Meetup group that over the course of five years, grew to over 700 members, Andre had a front row seat to the weekly discussions and presentations given by some of the best subject matter experts around. This allowed him to gain the insights on what keeps most of us entrepreneurs stuck and off track and what gets us unstuck and back on track.

Prior to this, Andre and his wife owned and operated two businesses, plus Andre brings 25 years of high level Product Marketing experience in the technology sector with a Fortune 50 and start-up companies.