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How-To: Social Media Plan for Easter Sunday

For churches who want to learn about Social Media and how to use it effectively for "marketing" their Easter activities.
5.0 (7 ratings)
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544 students enrolled
Created by Patrick Steil
Last updated 2/2014
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn general church social media strategy
Learn some Easter specific marketing ideas
Learn specific techniques to ensure your message is seen by as many people as possible
View Curriculum
  • Willingness to learn cutting edge online marketing to reach new people!
  • Facebook account
  • Twitter account will be helpful (optional)

Traditional advertising is on its way out. All small businesses and organizations need to understand what Social Media Marketing is and how to implement it. In this course we will talk specifically about how Churches should approach their Social Media Marketing in order to expand their sphere of influence.

We will talk about high level strategies, but then we will dive into specific techniques you can use on Facebook and Twitter to influence the number of people that see your social media posts and the number of likes, comments and shares you get.

If you do NOT want to be thought of the church that Advertises online and instead want to reach people and show them that you care, this course will show you how!

This course is suited for Pastors, Communications Directors and anyone in the local church managing the social media and websites for their church. The strategy part would good for all Laity to watch as well.

Who is the target audience?
  • Some familiarity with Facebook is assumed
  • Pastors
  • Communication Directors
  • Marketing Coordinators
  • Social Media Marketing Managers
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:06:49
1 Lecture 07:35

I present one idea for how we may want to approach our messaging at Easter to invite those that have been churched, but are no longer regularly attending.

Preview 07:35
1 Lecture 06:46

Learn why Social Media provides more opportunity for starting conversations and relationships where traditional advertising never provided that opportunity.

Preview 06:46
6 Lectures 50:21

Learn how to "Give, Give, Give..." and THEN "Invite" on Social Media

Give, Give, Give

Downloadable File: More Ideas for Social Media "Gives"

While we are talking about how to "optimize" our messaging for Easter, I have to tell you about how to properly present content on your Church Website for Easter information.

Bonus! Easter SEO (Search Engine Optimization)

So let's get into the nitty gritty of how to use Facebook correctly.

Social Media Nitty Gritty for Facebook

So let's get into the nitty gritty of how to use Twitter correctly.

Social Media Nitty Gritty for Twitter

Here we'll discuss some execution details that will help you in carrying out your Social Media plan.

Wrap Up
1 Lecture 02:07

Wrapping things up... Thanks for attending this class!

Final Thoughts
About the Instructor
5.0 Average rating
7 Reviews
544 Students
1 Course
Senior Church Webmaster and Owner, ChurchBuzz

Patrick has married his love for God, technology and business into a solid system and strategy for helping churches market their churches to their community. He believes that designing great websites and using social media properly is a ministry that can bring people to know, love and serve God thus transforming the World one heart at a time.

Patrick has created to help churches navigate this fantastic opportunity to network and reach out the community like never before using Facebook, Google+, Google and many other tools and the church website as the anchor point.

ChurchBuzz prides itself in having a fully documented system for optimizing everything about church websites.

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