How-To: Social Media Plan for Easter Sunday

For churches who want to learn about Social Media and how to use it effectively for "marketing" their Easter activities.
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  • Lectures 9
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2014 English

Course Description

Traditional advertising is on its way out. All small businesses and organizations need to understand what Social Media Marketing is and how to implement it. In this course we will talk specifically about how Churches should approach their Social Media Marketing in order to expand their sphere of influence.

We will talk about high level strategies, but then we will dive into specific techniques you can use on Facebook and Twitter to influence the number of people that see your social media posts and the number of likes, comments and shares you get.

If you do NOT want to be thought of the church that Advertises online and instead want to reach people and show them that you care, this course will show you how!

This course is suited for Pastors, Communications Directors and anyone in the local church managing the social media and websites for their church. The strategy part would good for all Laity to watch as well.

What are the requirements?

  • Willingness to learn cutting edge online marketing to reach new people!
  • Facebook account
  • Twitter account will be helpful (optional)

What am I going to get from this course?

  • Learn general church social media strategy
  • Learn some Easter specific marketing ideas
  • Learn specific techniques to ensure your message is seen by as many people as possible

What is the target audience?

  • Some familiarity with Facebook is assumed
  • Pastors
  • Communication Directors
  • Marketing Coordinators
  • Social Media Marketing Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
07:35

I present one idea for how we may want to approach our messaging at Easter to invite those that have been churched, but are no longer regularly attending.

Section 2: Strategy
06:46

Learn why Social Media provides more opportunity for starting conversations and relationships where traditional advertising never provided that opportunity.

Section 3: Tactical
10:58

Learn how to "Give, Give, Give..." and THEN "Invite" on Social Media

Downloadable File: More Ideas for Social Media "Gives"
00:48
05:44

While we are talking about how to "optimize" our messaging for Easter, I have to tell you about how to properly present content on your Church Website for Easter information.

13:55

So let's get into the nitty gritty of how to use Facebook correctly.

10:07

So let's get into the nitty gritty of how to use Twitter correctly.

08:49

Here we'll discuss some execution details that will help you in carrying out your Social Media plan.

Section 4: Wrap Up
02:07

Wrapping things up... Thanks for attending this class!

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Instructor Biography

Patrick Steil, Senior Church Webmaster and Owner, ChurchBuzz

Patrick has married his love for God, technology and business into a solid system and strategy for helping churches market their churches to their community. He believes that designing great websites and using social media properly is a ministry that can bring people to know, love and serve God thus transforming the World one heart at a time.

Patrick has created ChurchBuzz.org to help churches navigate this fantastic opportunity to network and reach out the community like never before using Facebook, Google+, Google and many other tools and the church website as the anchor point.

ChurchBuzz prides itself in having a fully documented system for optimizing everything about church websites.

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