Developing a Marketing Strategy for Small Businesses

Use the simple product specification template to determine how and when to market your products.
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  • Lectures 9
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2013 English

Course Description

Marketing products in a small business is often done via word of mouth and hope. This course will show you in simple steps how to build a marketing strategy around each product offering to gain a solid foothold in the targeted market segments.

The 3 sections will guide you through the process of defining your product offerings, clarifying your targeted customers or market segments and then selecting the appropriate

marketing materials.

What are the requirements?

  • Basic understanding of business is recommended but not required

What am I going to get from this course?

  • Understand how to specify your product offerings using the template
  • Understand how to define your target market
  • Understand the ways to match needs to benefits

Who is the target audience?

  • Entrepreneurs
  • Small Business owners

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Welcome to this short course on how to develop a marketing strategy for your business. I trust that it will prove to be helpful and profitable as you develop new ways to expand your marketing efforts for your business. 
Section 2: Product Specification
Understand how to profile your product offering on the Product Specification Template. 
Simple steps to help ready your product for presentation to the world.
Marketing 1 - Product Specification Framework Notes
8 pages
Section 3: Customer Profiles
Understand who you are marketing to. This lecture will assist you in profiling your targeted market segments by creating profiles of each group and define their needs and wants.
Marketing 2 - Customer Specification Framework Notes
12 pages
Section 4: Marketing Materials
Bring it all together and create effective marketing material that speaks to both your products benefits and the needs of your customers.
Marketing 3 - Marketing Campaign Template Notes
10 pages
Marketing 4 - Marketing Materials Notes
17 pages
Section 5: Conclusion

Congratulations this concludes this course on developing a marketing strategy for your business. I trust that the Product Specification template will serve you sell into the future. 

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Instructor Biography

Bruce Wade, Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients

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