Developing a Marketing Strategy for Small Businesses
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Marketing products in a small business is often done via word of mouth and hope. This course will show you in simple steps how to build a marketing strategy around each product offering to gain a solid foothold in the targeted market segments.
The 3 sections will guide you through the process of defining your product offerings, clarifying your targeted customers or market segments and then selecting the appropriate
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|Section 1: Introduction|
|Welcome to this short course on how to develop a marketing strategy for your business. I trust that it will prove to be helpful and profitable as you develop new ways to expand your marketing efforts for your business.|
|Section 2: Product Specification|
|Understand how to profile your product offering on the Product Specification Template.
Simple steps to help ready your product for presentation to the world.
Marketing 1 - Product Specification Framework Notes
|Section 3: Customer Profiles|
|Understand who you are marketing to. This lecture will assist you in profiling your targeted market segments by creating profiles of each group and define their needs and wants.|
Marketing 2 - Customer Specification Framework Notes
|Section 4: Marketing Materials|
|Bring it all together and create effective marketing material that speaks to both your products benefits and the needs of your customers.|
Marketing 3 - Marketing Campaign Template Notes
Marketing 4 - Marketing Materials Notes
|Section 5: Conclusion|
Congratulations this concludes this course on developing a marketing strategy for your business. I trust that the Product Specification template will serve you sell into the future.
I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.
I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients