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Developing a Marketing Strategy for Small Businesses

Use the simple product specification template to determine how and when to market your products.
3.9 (4 ratings)
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47 students enrolled
Created by Bruce Wade
Last updated 7/2013
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  • 21 mins on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Marketing products in a small business is often done via word of mouth and hope. This course will show you in simple steps how to build a marketing strategy around each product offering to gain a solid foothold in the targeted market segments.

The 3 sections will guide you through the process of defining your product offerings, clarifying your targeted customers or market segments and then selecting the appropriate

marketing materials.

Who is the target audience?
  • Entrepreneurs
  • Small Business owners
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What Will I Learn?
Understand how to specify your product offerings using the template
Understand how to define your target market
Understand the ways to match needs to benefits
View Curriculum
  • Basic understanding of business is recommended but not required
Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 01:08:18
1 Lecture 00:44
Welcome to this short course on how to develop a marketing strategy for your business. I trust that it will prove to be helpful and profitable as you develop new ways to expand your marketing efforts for your business. 
Preview 00:44
Product Specification
2 Lectures 06:27
Understand how to profile your product offering on the Product Specification Template. 
Simple steps to help ready your product for presentation to the world.
Preview 06:27

Marketing 1 - Product Specification Framework Notes
8 pages
Customer Profiles
2 Lectures 03:15
Understand who you are marketing to. This lecture will assist you in profiling your targeted market segments by creating profiles of each group and define their needs and wants.
Preview 03:15

Marketing 2 - Customer Specification Framework Notes
12 pages
Marketing Materials
3 Lectures 09:07
Bring it all together and create effective marketing material that speaks to both your products benefits and the needs of your customers.
Marketing Materials

Marketing 3 - Marketing Campaign Template Notes
10 pages

Marketing 4 - Marketing Materials Notes
17 pages
1 Lecture 01:45

Congratulations this concludes this course on developing a marketing strategy for your business. I trust that the Product Specification template will serve you sell into the future. 

About the Instructor
4.0 Average rating
36 Reviews
1,798 Students
13 Courses
Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients

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