Facebook for Business Pages Insights Content EdgeRank
4.7 (9 ratings)
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Facebook for Business Pages Insights Content EdgeRank

Facebook Account and Page set-up, Content Creation, Facebook Graph Search, Insights & Analytics, and EdgeRank.
4.7 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
35 students enrolled
Created by Josepf Haslam
Last updated 11/2013
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 34 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Effectively set-up a Business Facebook Page.
  • Learn how to create Content that is engaging.
  • Learn how Facebook Graph Search works to your advantage.
  • Learn how to use Facebook Insights to measure your effectiveness.
  • Learn the elements of EdgeRank and how you can improve your Page's visibility.
View Curriculum
Requirements
  • A basic understanding of social media and Facebook is not necessary, however, students with working knowledge of social media will take more out of the first run through of the course.
Description

A detailed walk-through Facebook for Business or Brands. We cover account and Page creation. We then turn to Content and how it interacts with Search and EdgeRank. We explore Facebook's Graph Search and then turn to deep dives into the new look and feel Facebook Insights and the new version of EdgeRank.

Who is the target audience?
  • Anyone who is involved with a Business, Corporate, or Brand social media campaign.
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Curriculum For This Course
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My First Section
5 Lectures 33:38

Social media is driving a Digital Spiral. Marketing Awareness now loops through several iterations of social media channels potentially before a sale is made. Facebook is a very important platform for many because if has over 1 Billion users, making it the 3rd largest "country" in the world.

in this session we cover why to use Facebook and How to get Started with a Company Page.

Preview 04:56

You need a Content Strategy for Facebook. We cover the basics and give a short introduction to Edgerank in this module. We will then turn to Facebook Search and Analytics to show aspects of Content. We will then end on a more in depth view of Edgerank.

Preview 05:39

Do you want to be found on Facebook? We cover the basics of how Search works. We will show you some examples of harnessing the power of your Network and optimizing your Page and Content.

Facebook Search and the Influence of Edgerank
07:32

It is important to understand how to measure your Facebook Activity. We will review the new Facebook Insights layout and add in some additional resources to help you with Analytics.

Facebook Insights or Analytics
08:43

Facebook EdgeRank How to Master Engagement and Posting
06:48

Quick Quiz on the basics of EdgeRank

End of EdgeRank Review
4 questions
About the Instructor
Josepf Haslam
4.1 Average rating
32 Reviews
183 Students
3 Courses
I train the trainers

I have a confession to make. I love making bottom line differences. There is nothing more fulfilling to me than crafting and implementing a spot-on digital strategy. Stop using fragmented solutions! Of course your PR firm wants to sell you more PR and your PPC firm says pay-per-click is the way to go. I start with your goals and objectives and then craft a "solution" independent approach for you. Digital Marketing is about creating enduring benefits for your business as people go online to find out more about you. It is all about improving your bottom line results today and in a sustainable long-term way as well.

Is your Advertising or PR driving people to your competitor's website? If you do not have a well established digital footprint then you are missing out! People go online to search for you after they see your PR or advertsing. What do they find (I can tell you, ask me). 

Give us a call at 484-639-9789 or Tweet me @Josepf. or email JHaslam@PhoenixStrat.com

Specialties: 
☸ Multichannel communication campaigns
☸ Graphic communications
☸ Video, Video Campaigns, Video Thought Leadership
☸ Corporate reputation management
☸ Strategy Development for Digital Marketing, SEO, PPC
☸ Social Public Relations
☸ Business growth through SEO, PPC, Social Media advertising
☸ ROI Analysis of Digital Marketing, SEO, PPC, Display, Social Media, PR
☸ Conversion Rate Optimization / Landing Page Optimization
☸ CTA or Call to Action Optimization for your Website and Social Advertising
☸ SEO & Social Media integrated with CRO / LPO 
☸ Local Organic Search / Advertising
☸ Geo-Targeted PPC & Display Ads
☸ Social Media Marketing Big Splash Campaigns
☸ Corporate Training on SEO, Social Media, eCommerce, PPC
☸ Speaking Keynote Speaker on SEO, PPC, Public Relations, Social Media
☸ LinkedIn Optimization for PR and Lead Generation