Enter your Business successfully in LATIN countries!

Learn the basis which will let you understand the success keys to make business based on Internet there.
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Instructed by Miguel Caballero Business / Strategy
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  • Lectures 29
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

I will give you a FREE 20 minutes interview through a Webinar during the course, to solve you doubts or give u real contacts and advices in these countries.

I have been making Business with latin people since 1999, when I was studying an MBA in IE Business School in Madrid. I realized that each country has his own idiosyncrasy, culture and different ways to make the same. So you should adapt to each situation if you want to get success.

Now everybody knows that there's a HUGE opportunity to make business in LATAM; 200 million Internet users, growh of 30% per year, and much more positive indicators in the same direction. But Latins have their own way to make Business, to close agreements, to make the PPRR & Social Media activities... and they act diferent than people form te States. We must learn a lot about them.

So In this course you will learn:

  • How to priorize the entering to different countries depending on your goals. 
  • What are the most interesting countries for your products or services. 
  • How to catch the attention of first users and media contacts. 
  • How to priorize SEO an Social Media tactics depending on the region.
  • How to priorize activities to get you goals in a minimun cost.
  • Growth Hacking tactics that run in LATAM countries.


    Take this course and learn to think like a Latin. You'll understand more about the way they make business, and your strategy will be more successful both in LATAM and the US, because you'll know much more your [new] users and they will perveive you as a 'better comany' to work with.

    What am I going to get from this course?

    • You'll think differente after taking the course to start business in Latin countries
    • You'll know better of you potential Latin clients/ users all over the world
    • You'll get the basis to deploy the skills you need to make business WITH them
    • You'll understand more about how to adapt your 'ecosystem' to other different countries
    • You'll learn a lot of tactics than run very well inside the Latin comunitty, and you'll be able to apply them in any country

    Who is the target audience?

    • Enterpreneurs
    • Business Development guys
    • Sales people
    • Consultance people with interest in LATAM market
    • Anyone with interest in making business with more than... 300 million people!

    What you get with this course?

    Not for you? No problem.
    30 day money back guarantee.

    Forever yours.
    Lifetime access.

    Learn on the go.
    Desktop, iOS and Android.

    Get rewarded.
    Certificate of completion.


    Section 1: The Goals
    As Latins are different than people from US, I will help you to find the best answers to fix your Goals, depending on your interest. 
    Ok, you know your client in the States but... if people are and act different in LATAM... Do you really think you can hold your US strategy? I will teach you to identify you client there.
    LATAM market is huge, but it varies depending on the region. We'll study first indicators you should think about to focus your business there.
    If people are and act different in LATAM, we should adapt our Marketing and Business tactics to them I'll teach you tricks, formules, things they like... after knowing them in a very deep way.
    RESUME Section 1
    Slides Section 1
    61 pages
    Section 2: The best Countries
    We'll study 10 main countries of LATAM, including Spain & Italiy, to make business in. With real and actualized macroeconomic & Internet data.
    I will tell you the best countries to make business depending on your goals. A real and practical List based on my experience.
    You will learn characteristics to become a Mouse head or Lion tail in LATAM. It's a good way to study your competence before arriving and to know yourself better.
    RESUME Section 2
    Slides Section 2
    24 pages
    Section 3: The Tactics
    Who people are best to work with? I'll show you ALL the things you should know and nobody told you before hiring a LATAM guy. Countries, cultures and people are different. Don't fail in this point, it's critical.
    You'll learn best places to stay in US to make business from, with some strategies to save money in your travels, agreements and business developments.
    I will teach you tricks to use in different countries when you go, and with the objetive to make business faster and to get your business goals.
    I will teach you main tactics to get before going there, to optimize your travels and business. Latins have a peculiar way to make business in their countries.
    I will teach you some of best growth hacking tactics to apply there, based on my own experience.
    RESUME Section 3
    Slides Section 3
    34 pages
    Section 4: How to catch ther ATTENTION
    We'll review different ways to catch users attention through their idols, celebrities and famous people... and with lean budgets.
    I will teach you best methods to get the fastest results with the minimum costs applying Guerrilla Marketing tactics in these countries.
    I will tell you a very funny experience with a project I co-created and got a VIRAL results quickly. You will earn some of the basis to get the same result in your business.
    RESUME Section 4
    Slides Section 4
    37 pages
    Section 5: Social Media actions
    We'll review main characteristics of the actual Facebook market in LATAM to know better your clients and getting them to your Site.
    You will learn some FB tactics applying "Lean philosopy" I was using with excelent results, improving benefits and decreasing costs managing several parameters I'll teach you.
    RESUME Section 5
    Slides Section 5
    19 pages
    Section 6: Final Resume
    Final Conclusions
    Sources of the course
    2 pages

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    Instructor Biography

    Miguel Caballero, Serial Enterpreneur

    Miguel Caballero is a Spanish Enterpreneur and Engineer, and has been cofounder of multiple Startups during last 15 years. Miguel is Industrial Engineer by UA and MBA by the IE Business School. Nowadays, Miguel is CEO and Founder of Tutellus .

    Miguel started his professional career working in the own Business School, developing the actual web platform. After he founded Quoba, a startup based on learning services to B2B market .They worked for Santander Bank, Asisa and Sanitas, first Insurance brands in Spain, and finally the founders sold the company to the Global Services Division of IBM .

    After selling that company Miguel was cofounder of Neomedia, a pioneer engineering specialized in wireless technology with a powerful R&D area. He developped projects in Spain,Portugal, Italy, Bolivia, Ecuador, Brazil, Argentina, Colombia & Mexico. He learned to differentiate subcultures and ways to make business in all those countries. The company grew to have around 20 million $ in sales. Miguel also founded MET , an company center on Smart Cities and made an exit during 2010.

    During those years Miguel travelled a lot and was a common speaker in more than 100 events, in 12 countries and for 7 years (IEEE Latam, SIMO TCI , Mundo Internet 2005-2010,, etc). He got an International PCT patent about WiFi Location Services and was the co-creator of another 3 patents about Mobility Algorithms based on smart parking systems.

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