Effective Publicity Using Media
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Effective Publicity Using Media

Success in the media spotlight
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Last updated 10/2013
English
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 33 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Define three marketing elements
Working with and practicing marketing
Communication methods to reach media
Working with the media
Finding radio stations in specific areas
Network TV affiliates
Newspapers and magazines
How to write the effective news release
Writing as a journalist
View Curriculum
Requirements
  • No specific requirements except online access
Description

This course is for anyone who is looking to get that interview on TV, feature article, or spot on radio. This is an all inclusive detailed summary of how to be effective in your publicity efforts. Do you want that radio interview or feature article? Have you worked hard to get featured on television? You want to be more than be in the news. You want to be the news. Get all the tips, tricks, and techniques to getting the publicity using all forms of media from traditional, broadcast, to online. Get that feature article in the newspaper. Be heard on radio with an awesome interview.

Who is the target audience?
  • Business Owners
  • Publicists
  • Media Experts
  • Authors and writers
  • Book Publishers
  • Film Producers
  • Recording Artists
  • Artists
  • Band Leaders
  • Event Managers
  • Film Festival Directors
  • Churches
  • Nonprofit Organizations
  • Musicians
  • Music Artists
  • Recording Artists and Production Companies
  • Film Directors
  • Bloggers
  • Fundraisers
  • Pastors, Deacons, and Church Leaders
  • Public Officials
  • Marketing Directors
  • Sales Representatives
  • Stage Performance
  • Artists
  • Advertising Agencies
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 01:00:36
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Introduction
1 Lecture 01:51

This lecture covers the difference between marketing and publicity

Preview 01:51

This quiz gives and understanding of marketing and publicity

Marketing and Publicity
3 questions

Are you ready to get that feature article, radio interview, or spot on TV?

Are you ready?
1 question
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Marketing
5 Lectures 21:50

This is an an introduction to marketing

Preview 04:32

This lecture talks about what your audience is asking you.

Preview 04:58

This quiz tests your understanding of WIIFM

WIIFM
2 questions

This brief quiz is a general practice for WIIFM

WIIFM
3 questions

This lecture explains a tool to help define the "who" and the "what" that is being presented to your audience.

RASCIL
04:53

This quiz verifies understanding of RASCIL factors

RASCIL
2 questions

This lecture describes how to communicate with the media

5 W's - Who What When Where, and Why
04:48

This is a summary of how to write a news release given the resources of marketing content.

Writing The News Release
02:39
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Publicity
1 Lecture 04:52

This lecture gives a solid overview of media outlets to work with and the resources to find them.

Publicity Media Outlets
04:52
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Working With The Media
2 Lectures 03:31

This shows how media news releases are sent and how the followup occurs.

Sending The News Release
01:26

Learn the proper way to respond to media requests. Understand how the media operates

Responding To Media Requests
02:05
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Complete Review of Marketing & Publicity
2 Lectures 00:00

Complete Review of Marketing

Complete Review of Marketing
13 pages

Complete Review of Publicity

Complete Review of Publicity
15 pages
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Conclusion
1 Lecture 00:32
Conclusion
00:32
About the Instructor
Professor David Ewen
3.8 Average rating
8 Reviews
139 Students
8 Courses
Forest Academy

David is an accomplished author and speaker  who is a recognized international radio and television talk show host.  He is a former professor of digital multimedia technology touring the seven states of New York and New England from 2004 to 2015.  During David’s eleven year speaking tour to 52 venues, he spoke about entrepreneurial adventurism, business analysis, behavioral studies, and digital multimedia technologies.    David is a speechwriter, ghostwriter, book publisher, educator and curriculum content developer.  As a speaker, broadcaster, and  journalist, his public communication expertise is highly professional with a long history of  success.  David mentors businesses supporting their entrepreneurial spirit and guides them toward prosperity within the marketplace.