This course is for anyone who is looking to get that interview on TV, feature article, or spot on radio. This is an all inclusive detailed summary of how to be effective in your publicity efforts. Do you want that radio interview or feature article? Have you worked hard to get featured on television? You want to be more than be in the news. You want to be the news. Get all the tips, tricks, and techniques to getting the publicity using all forms of media from traditional, broadcast, to online. Get that feature article in the newspaper. Be heard on radio with an awesome interview.
This lecture talks about what your audience is asking you.
This quiz tests your understanding of WIIFM
This brief quiz is a general practice for WIIFM
This lecture explains a tool to help define the "who" and the "what" that is being presented to your audience.
This quiz verifies understanding of RASCIL factors
This lecture describes how to communicate with the media
This is a summary of how to write a news release given the resources of marketing content.
This lecture gives a solid overview of media outlets to work with and the resources to find them.
This shows how media news releases are sent and how the followup occurs.
Learn the proper way to respond to media requests. Understand how the media operates
Complete Review of Marketing
Complete Review of Publicity
David is an accomplished author and speaker who is a recognized international radio and television talk show host. He is a former professor of digital multimedia technology touring the seven states of New York and New England from 2004 to 2015. During David’s eleven year speaking tour to 52 venues, he spoke about entrepreneurial adventurism, business analysis, behavioral studies, and digital multimedia technologies. David is a speechwriter, ghostwriter, book publisher, educator and curriculum content developer. As a speaker, broadcaster, and journalist, his public communication expertise is highly professional with a long history of success. David mentors businesses supporting their entrepreneurial spirit and guides them toward prosperity within the marketplace.