Effective Publicity Using Media

Success in the media spotlight
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  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

This course is for anyone who is looking to get that interview on TV, feature article, or spot on radio. This is an all inclusive detailed summary of how to be effective in your publicity efforts. Do you want that radio interview or feature article? Have you worked hard to get featured on television? You want to be more than be in the news. You want to be the news. Get all the tips, tricks, and techniques to getting the publicity using all forms of media from traditional, broadcast, to online. Get that feature article in the newspaper. Be heard on radio with an awesome interview.

What are the requirements?

  • No specific requirements except online access

What am I going to get from this course?

  • Define three marketing elements
  • Working with and practicing marketing
  • Communication methods to reach media
  • Working with the media
  • Finding radio stations in specific areas
  • Network TV affiliates
  • Newspapers and magazines
  • How to write the effective news release
  • Writing as a journalist

Who is the target audience?

  • Business Owners
  • Publicists
  • Media Experts
  • Authors and writers
  • Book Publishers
  • Film Producers
  • Recording Artists
  • Artists
  • Band Leaders
  • Event Managers
  • Film Festival Directors
  • Churches
  • Nonprofit Organizations
  • Musicians
  • Music Artists
  • Recording Artists and Production Companies
  • Film Directors
  • Bloggers
  • Fundraisers
  • Pastors, Deacons, and Church Leaders
  • Public Officials
  • Marketing Directors
  • Sales Representatives
  • Stage Performance
  • Artists
  • Advertising Agencies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This lecture covers the difference between marketing and publicity

3 questions

This quiz gives and understanding of marketing and publicity

1 question

Are you ready to get that feature article, radio interview, or spot on TV?

Section 2: Marketing

This is an an introduction to marketing


This lecture talks about what your audience is asking you.

2 questions

This quiz tests your understanding of WIIFM

3 questions

This brief quiz is a general practice for WIIFM


This lecture explains a tool to help define the "who" and the "what" that is being presented to your audience.

2 questions

This quiz verifies understanding of RASCIL factors


This lecture describes how to communicate with the media


This is a summary of how to write a news release given the resources of marketing content.

Section 3: Publicity

This lecture gives a solid overview of media outlets to work with and the resources to find them.

Section 4: Working With The Media

This shows how media news releases are sent and how the followup occurs.


Learn the proper way to respond to media requests. Understand how the media operates

Section 5: Complete Review of Marketing & Publicity
13 pages

Complete Review of Marketing

15 pages

Complete Review of Publicity

Section 6: Conclusion

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Instructor Biography

Professor David Ewen, Forest Academy

David K. Ewen, M.Ed. is a touring professor of multimedia technologies and publicity.    He has been lecturing in the seven states of New York and New England since 2004.   Professor Ewen has been an author, speaker, talk show host, film director, record producer, and publicist since the 1990's.  

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