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Effective Publicity Using Media

Success in the media spotlight
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5 students enrolled
Last updated 10/2013
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  • 33 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This course is for anyone who is looking to get that interview on TV, feature article, or spot on radio. This is an all inclusive detailed summary of how to be effective in your publicity efforts. Do you want that radio interview or feature article? Have you worked hard to get featured on television? You want to be more than be in the news. You want to be the news. Get all the tips, tricks, and techniques to getting the publicity using all forms of media from traditional, broadcast, to online. Get that feature article in the newspaper. Be heard on radio with an awesome interview.

Who is the target audience?
  • Business Owners
  • Publicists
  • Media Experts
  • Authors and writers
  • Book Publishers
  • Film Producers
  • Recording Artists
  • Artists
  • Band Leaders
  • Event Managers
  • Film Festival Directors
  • Churches
  • Nonprofit Organizations
  • Musicians
  • Music Artists
  • Recording Artists and Production Companies
  • Film Directors
  • Bloggers
  • Fundraisers
  • Pastors, Deacons, and Church Leaders
  • Public Officials
  • Marketing Directors
  • Sales Representatives
  • Stage Performance
  • Artists
  • Advertising Agencies
Students Who Viewed This Course Also Viewed
What Will I Learn?
Define three marketing elements
Working with and practicing marketing
Communication methods to reach media
Working with the media
Finding radio stations in specific areas
Network TV affiliates
Newspapers and magazines
How to write the effective news release
Writing as a journalist
View Curriculum
  • No specific requirements except online access
Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 01:00:36
1 Lecture 01:51

This lecture covers the difference between marketing and publicity

Preview 01:51

This quiz gives and understanding of marketing and publicity

Marketing and Publicity
3 questions

Are you ready to get that feature article, radio interview, or spot on TV?

Are you ready?
1 question
5 Lectures 21:50

This is an an introduction to marketing

Preview 04:32

This lecture talks about what your audience is asking you.

Preview 04:58

This quiz tests your understanding of WIIFM

2 questions

This brief quiz is a general practice for WIIFM

3 questions

This lecture explains a tool to help define the "who" and the "what" that is being presented to your audience.


This quiz verifies understanding of RASCIL factors

2 questions

This lecture describes how to communicate with the media

5 W's - Who What When Where, and Why

This is a summary of how to write a news release given the resources of marketing content.

Writing The News Release
1 Lecture 04:52

This lecture gives a solid overview of media outlets to work with and the resources to find them.

Publicity Media Outlets
Working With The Media
2 Lectures 03:31

This shows how media news releases are sent and how the followup occurs.

Sending The News Release

Learn the proper way to respond to media requests. Understand how the media operates

Responding To Media Requests
Complete Review of Marketing & Publicity
2 Lectures 00:00

Complete Review of Marketing

Complete Review of Marketing
13 pages

Complete Review of Publicity

Complete Review of Publicity
15 pages
1 Lecture 00:32
About the Instructor
3.6 Average rating
8 Reviews
138 Students
9 Courses
Forest Academy

David is an accomplished author and speaker  who is a recognized international radio and television talk show host.  He is a former professor of digital multimedia technology touring the seven states of New York and New England from 2004 to 2015.  During David’s eleven year speaking tour to 52 venues, he spoke about entrepreneurial adventurism, business analysis, behavioral studies, and digital multimedia technologies.    David is a speechwriter, ghostwriter, book publisher, educator and curriculum content developer.  As a speaker, broadcaster, and  journalist, his public communication expertise is highly professional with a long history of  success.  David mentors businesses supporting their entrepreneurial spirit and guides them toward prosperity within the marketplace.

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