Defining Your Business for Success

Define your business venture with clear vision, mission, Values and goals for success
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
20 students enrolled
Instructed by Bruce Wade Marketing / Branding
Take This Course
  • Lectures 11
  • Length 42 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2013 English

Course Description

Learn how to define your business to ensure that everyone in the organisation knows what it is that needs to be done. From the Business name, Vision, Mission and values through to the company logo and colour palette, it is important to define a consistent messages that supports your marketing material and identity in the market place. 

What are the requirements?

  • Basic knowledge of business

What am I going to get from this course?

  • Define your business name
  • Define your Vision, mission and values
  • Create a corporate identity with colour, logo and tag lines
  • Design your business cards and business stationary
  • Learn how to communicate this at everyone who need to know

Who is the target audience?

  • Business Owners
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Welcome to the journey that will take you along a road that will assist you to define all required aspects of your business for success
Defining the problem you want to address in your business then the solution is the first step in defining a successful business
Section 2: Defining Your Business
Creating a name for your business may not be as easy as you first thought. There are a number of hoops to first jump through as well as some traps that could come back to haunt you later when you want to sell or expand your business. 
Creating a creative corporate Identity goes a long way to defining your business for success, but there are certain rules and guidelines that should be noted. 
Your tag line is the marketing expression of your business that gives it the edge and will assist in word of mouth marketing. But keep it simple and funky to attract the most attention. 
Your Business cards and other printed business stationery is important to allow it to speak for you when you may not be around. Ensure your design is well put together. Use a professional designer if you lack the skills, so not attempt to wing this one on your own.

The web site mentioned on the video is 

Section 3: Vision to Goals
Your vision statement is the picture of what the future looks like with your business having a major impact. 

Use the associated ebook to assist you in the compilation of this one.

Your Mission statement is a sense of purpose for your business that supports your Vision statement. It defines what your business will do to achieve the Vision.
The values in your business describes how you do business. these are the guides, similar to the banks of a river, that steer you towards your vision.
Setting and writing out your businesses Wildly Important Goals (WIGS) goes a long way to creating a sustainable momentum within your business. 
Section 4: Conclusion
Congratulations on completing this course. I trust that it has helped you to define some of the aspects of your business that will take it into the future better and stronger than before. 

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Bruce Wade, Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients

Ready to start learning?
Take This Course