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Defining Your Business for Success

Define your business venture with clear vision, mission, Values and goals for success
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20 students enrolled
Created by Bruce Wade
Last updated 8/2013
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  • 42 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Define your business name
Define your Vision, mission and values
Create a corporate identity with colour, logo and tag lines
Design your business cards and business stationary
Learn how to communicate this at everyone who need to know
View Curriculum
  • Basic knowledge of business

Learn how to define your business to ensure that everyone in the organisation knows what it is that needs to be done. From the Business name, Vision, Mission and values through to the company logo and colour palette, it is important to define a consistent messages that supports your marketing material and identity in the market place. 

Who is the target audience?
  • Business Owners
  • Entrepreneurs
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 42:27
2 Lectures 07:25
Welcome to the journey that will take you along a road that will assist you to define all required aspects of your business for success
Preview 01:19

Defining the problem you want to address in your business then the solution is the first step in defining a successful business
Preview 06:06
Defining Your Business
4 Lectures 18:52
Creating a name for your business may not be as easy as you first thought. There are a number of hoops to first jump through as well as some traps that could come back to haunt you later when you want to sell or expand your business. 
Preview 06:18

Creating a creative corporate Identity goes a long way to defining your business for success, but there are certain rules and guidelines that should be noted. 
Corporate Identity

Your tag line is the marketing expression of your business that gives it the edge and will assist in word of mouth marketing. But keep it simple and funky to attract the most attention. 
Tag Lines

Your Business cards and other printed business stationery is important to allow it to speak for you when you may not be around. Ensure your design is well put together. Use a professional designer if you lack the skills, so not attempt to wing this one on your own.

The web site mentioned on the video is 

Business Cards
Vision to Goals
4 Lectures 13:30
Your vision statement is the picture of what the future looks like with your business having a major impact. 

Use the associated ebook to assist you in the compilation of this one.

Vision Statement

Your Mission statement is a sense of purpose for your business that supports your Vision statement. It defines what your business will do to achieve the Vision.
Mission Statement

The values in your business describes how you do business. these are the guides, similar to the banks of a river, that steer you towards your vision.

Setting and writing out your businesses Wildly Important Goals (WIGS) goes a long way to creating a sustainable momentum within your business. 
1 Lecture 02:40
Congratulations on completing this course. I trust that it has helped you to define some of the aspects of your business that will take it into the future better and stronger than before. 
About the Instructor
4.0 Average rating
36 Reviews
1,798 Students
13 Courses
Coach and Owner at the Entrepreneur Incubator

I am a well-balanced leader with good problem solving and management skills. I am passionate about human behaviour and development and love interacting with people at all levels of industry. My career has covered a huge range of job functions and experience that has developed both my character and expertise.

I currently own a business involved in coaching and mentoring small business owners and entrepreneurs. The Entrepreneur Incubator and Academy has been functioning since 2005 in various forms assisting both local and national clients

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