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Learn Facebook ads & organic ways grow your business by 10x.
Rating: 4.4 out of 5(13 ratings)
61 students

Learn Facebook ads & organic ways grow your business by 10x.

Learn how to reach customers efficiently with Facebook advertising & organic strategies.
Created byApurv Singh, Pawan Sarda, Aarti Samant
Last updated 5/2021
English

What you'll learn

  • How to use Facebook to get best ROI for your business
  • Facebook ads manager
  • Step-by-step process of setting up a Facebook ad
  • Hacks to maximize ROI from Facebook advertising
  • How to set up a campaign from as low as INR 500
  • Facebook Business growth small, medium, and large scale businesses
  • Facebook analytics & driving ROI

Course content

2 sections • 13 lectures • 1h 48m total length

  • Introduction0:36
  • Marketing funnel: Know what to chase with Facebook.3:39

    First, know the objectives you can chase for your business with Facebook advertising.

  • Setting up & structuring facebook ad account.4:54

    Step-by-step easy to co-create process of setting up the first ad account. No matter you are a startup, a beginner or an advanced business employee, learn to set up an ad account.

  • Choosing the right business objective: Step-by-step process of setting up ad11:11

    Learn the importance of choosing the right objective on Facebook. Facebook advertising can do Awareness, consideration and conversion for you, but there are best practices (and some hacks) to knowing what works at what budget.

  • Learn to find your next customer on Facebook.21:44

    You will learn how to find your next customer on Facebook by making use of Facebook's machine learning algorithms in the most simple way.

  • Choosing the right Ad optimisation goal. Tell facebook what's important to you.26:23

    Tell Facebook what user action is important to you and see the magic of how Facebook drives that action for you. By the end of this module, you will set-up your first campaign on Facebook, will know everything about finding audiences and optimising your campaign.

  • Measuring ROI from Facebook & Hacks that Facebook will never tell you.10:56

    Now your campaign is LIVE. Learn to measure success with some important digital marketing jargons and benchmarks that you can use.

Requirements

  • Anyone with basic understanding of business can take this course.

Description

Facebook today has almost 444M users in India. Almost 2x of YouTube and 5x of Instagram. Your target audience is right there scrolling Facebook feed every day. Learn how to reach out to them with Facebook advertising best practices and hacks. Learn from teachers who have sold needs to houses on Facebook. The Course and hacks can be applied to small, medium, and large-scale businesses.

What is Sorted?

  • A No-Faf learning experience. Practical case studies, decoding the logic, and real-time workshops

  • Learn from the expert who has scaled multiple brands from Facebook ads.

  • The coach has created case studies that are globally recognized by Facebook & Google.

  • Self-paced learning course with the practical learning experience.

  • Dashboard training of Facebook ads manager.

  • Option to book experts time for One-on-one LIVE interaction.

  • Certified course

What will you learn?

  • Facebook ads manager

  • Step-by-step process of setting up a Facebook ad

  • Hacks to maximize ROI from Facebook advertising

  • How to set up a campaign from as low as Rs 500

  • Instagram Business growth small, medium, and large scale businesses

  • Facebook/Instagram analytics

By the end of this course, you will be able an expert in Facebook Marketing to apply the fundamentals for your brand and business. You will also receive a certificate of completion from SORTED, and be recognized by top digital marketing agencies and brands.


Facebook ModuleFacebook Organic Content -

Organic Content

Module 1: Why Facebook? –

Module 2: How does Facebook work? 

Module 3: How to Maximise reach from 6% to 60% - Hacks that Facebook won’t tell you

Module 4: How to create winning Key Visual for your Facebook Campaign – 3-sec pitch

Module 5: Best practice to create Videos to maximize your reach –

Module 6: How to calculate results? - Metrics That Matter

Who this course is for:

  • Entrepreneurs who want to grow business via Facebook
  • Beginner in Digital Marketing

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