How To Run Your Business Website and Manage Your Web Vendors

Get a proven game plan to turn any website into the Star Performer of the Marketing Team. Even if you are techno-phobic!
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  • Lectures 29
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

I don’t need to tell you this… but today the website is the star player and captain of the marketing team. Irrespective of the industry you play in.

Sadly, very few websites live up to this expectation. The majority are just dead wood and an embarrassment for the team.

This means we miss out on arguably the most productive, and cost effective, marketing tool we have at our disposal.

Why is this happening? Why are most business websites not even earning their keep?

Because we don’t know how to coach the website into becoming a star performer. But when managed correctly your website can become the STAR:

  • Revenue generator,
  • Cost saver and
  • Relationship builder of the team.

And that’s exactly why I've put together this course – to give you an actionable Game Plan to turn your website into the Star Performer of the 2016 Marketing Team.

More specifically, to give you a proven process to architect your own website game plan that you can then give to your I.T. people, copywriter and designer and say: “Here’s what I want you guys to do so that we can get measurable results from this website!”

But that’s not all...

Because the website is part of a team, it needs the support of the other players such as email, organic search and social media. And to help you combine your team into one cohesive kick-ass revenue driving team I’ve also included a 12-step Master Tactical Game Plan.

So, what does that mean for you - should you take this course?

Well, it depends…

If you need to turn a dead, or ailing, website into the star performer of the 2016 Marketing Team... then yes.

If you need to drive measurable results from a business website... then yes.

If you are a digital marketing professional looking to brush up your website management skills to keep your edge in an increasingly crowded marketplace... then yes.

If you are a traditional marketing professional looking to get up-to-speed on the newest trends on using a website to drive business results... then yes.

If you are a webmaster, website developer, freelancer, consultant, or an agency owner looking for a proven website management process to expand your service offerings... then yes.

If you are an employee (or student) looking to add an in-demand and sought-after management skill to your existing portfolio… then yes. (We’ll give you the skills and a certificate you need to not only talk the talk in the interview, but to truly walk the walk when you get that raise or perfect gig. )

If you are a crazy-busy business owner who barely has time to check the email and sign the checks...then preferably NO!

(But you should have someone on your team go through it, because you, more than anyone else, need this information...)

So if you’re ready to finally grow and win BIG in 2016 with the aid of a results-driven business website that fulfills its role as the star player…

…then enroll in this special introductory website management course right now before the inaugural price increases!

PLEASE NOTE: This is an introductory Executive Level marketing management course - it's about the basic principles of driving business results from a website.

It's NOT a technical level IT, webmaster, web design, web development, or SEO course. And you don't need any prior technical skills to do this course.

What are the requirements?

  • Basic business management or marketing skills.
  • This is a practical "on-the-job" training course. You'll need an existing business website, or non-profit organization website, to complete the game plan practice steps.
  • NO prior website management, or technical skills are needed.

What am I going to get from this course?

  • A proven game plan to turn any website into the star performer of the digital marketing team.
  • A step-by-step tactical game plan to combine the website, email, social media, and SEO into one cohesive kick-ass marketing team.
  • The know-how to use the basic website management process to manage the work of your IT people, copywriters, and designers.
  • A website managers reporting dashboard so that you can monitor the performance of the website and web related digital marketing campaigns.
  • A template you can use to measure the sophistication of your own, and your competitors, digital marketing.
  • This is an executive level business website management course, it's NOT a technical level IT, webmaster, web design, or web development course.

Who is the target audience?

  • Anyone who wants to turn a dead, or under-performing, business website into the star performer of the 2016 Marketing Team.
  • Anyone who needs a proven game plan to drive measurable results from a business website in 2016.
  • Employees looking to build new marketing management skills in a fun, in-demand, high paying field.
  • Traditional marketing professionals looking to get an edge in an increasingly crowded marketplace.
  • Digital marketing professionals wanting to stay up to date with the latest business website management trends.
  • Even webmasters, web developers, freelance marketers, and agency owners looking to expand their service offerings…
  • However, if you are a business owner, this is preferrably NOT for you... it’s for your team - it’s how you train them. But you, more than anyone else needs this information.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Setting Yourself Up For Success in Website Management

The aim of this course is to transform a dead website into the star player of the marketing team. In this overview of the course you'll get the game plan we'll use to achieve this.


Discover the single greatest market differentiator and how it can help you change the course of your business. You’ll also get a handful of tips for making the most of your investment in this course.


Discover the most important success measure of any business website. You’ll also gain a better understanding of the role the website plays in digital marketing.


There are few things so career damaging as making rookie mistakes. In this lecture you’ll learn the top eight rookie mistakes and how to fix them.


Enroll a study buddy or better still enroll your whole team in this course. Learn about the benefits of doing this and get a discount coupon.

3 pages

Downloadable quick summary and mind maps of the key points in this section. Also includes implementation steps #1 - #3 to help you implement what you've learned.

Section 2: Website Performance Measurement 101

You know the saying, if you can measure it, you can manage it. And to that we can add, if you can manage it, you can improve it. In this lecture we use a simple analogy to explain how to use analytics without having to become a web analyst or data geek.


In this lecture you'll get a step-by-step installation and setup guide that you can simply share with your IT people. We'll also give you a brief walk-through of the process so that you can manage the work of the IT guys.


This lecture will help you become proficient at using your data to find answers to your questions. That means: You’ll learn to find answers, and develop actions, based on fact, not fiction. No more thumb sucking, no more guessing.

3 pages

Downloadable quick summary and mind maps of the key points in this section. Also includes implementation steps #4 - #7 to help you implement what you've learned.

Section 3: Take Your Digital Marketing To The Next Level With a Proven Master Game Plan

In digital marketing we are spoilt with choices. This leads to three common rookie digital marketing mistakes. In this section you'll learn what they are and you'll get a simple solution that fixes all three.


You’ve heard the saying… if all else fails, read the manual. And that is what this lecture is about. To give you a manual of some sorts to help you make the most of the master digital marketing game plan. It’s also probably the shortest user manual you’ll ever get.


Understanding the real meaning and definition of this word will set you light years ahead of your competitors who don’t, and it will allow you to build and operate digital marketing campaigns that contributes measurably to the business.

What’s more, understanding this word will help you architect kick-ass tactical marketing campaigns and a kick-ass website game plan later in the course.


In this lecture you’ll get a step-by-step 2016 Master Tactical Digital Marketing Game Plan that puts the business website at the heart of the online marketing effort; and that coordinates all the online channels into one cohesive kick-ass team.


Start building your management toolkit with this spreadsheet that helps pinpoint how well you have embraced the core disciplines of digital marketing. You can also use it to evaluate your competitors.

4 pages

Downloadable quick summary and mind maps of the key points in this section. Also includes implementation steps #8 - #9 to help you implement what you've learned.

Section 4: Architect Your Own Website Management Game Plan

The process of building a successful business website that contributes measurably to your business goals, and your bottom line, starts with the realization that a successful website attempts to deliver just three types of outcomes. In this lecture you'll learn what they are.


Managing a brilliant business website can be overwhelming. In this lecture you’ll learn how website managers reduce overwhelm and increase productivity by focusing their attention on just five areas. You’ll also learn the basic process website managers use to drive measurable results from a website.


This worksheet will help you take control of the visitor journey, and when you are in control of that, you are also in control of the business end of the website. It's important that you print, or make a Google Docs copy, before you start with the next lecture as you'll be using the worksheet in the following lectures.


Every website must have a mission critical outcome, or primary purpose, In this lecture you'll get examples and learn how to define one for your website.


No website on the planet exists for just one reason. For doing just big stuff. In this lecture you’ll learn how to define micro conversions for your website. These are really simple once you get the hang of them. They are really cool, and they will change how you think about measuring the success of your website and your job as website manager.


In this lecture you’ll plan the execution of your macro and micro conversions. More specifically you’ll plan the visitor behaviour - the actionable steps - that needs to happen on the website that will result in the fulfilment of your conversions.


Without targets you’ll never know what good or bad performance looks like. When you have targets and you crack open your monthly management dashboard you'll immediately jump with joy… or you’ll start weeping when you see the numbers. In this lecture you’ll learn how to set targets.


A good website doesn’t just float to the top of visitors browsers. It doesn’t automatically get attention. You’ve got to promote it. In this lecture you’ll learn how to PULL visitors towards your website.


A good website doesn’t just float to the top of visitors browsers. It doesn’t automatically get attention. You’ve got to promote it. In this lecture you’ll learn how to PUSH visitors towards your website.


Set up the performance measurement of your A-B-O Website Game Plan with the instructions in this lecture.

7 pages

Downloadable quick summary and mind maps of the key points in this section. Also includes implementation steps #10 - #15 to help you implement what you've learned.

Section 5: Course Wrap Up
3 pages

Downloadable check list of all the implementation steps to help you apply what you've learned in this course.


The Professional Web Managers Network was created so that anyone involved with the business end of the company website can get fresh ideas and perspective about how to turn the website into a productive sales and marketing tool.

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Instructor Biography

Di-Di Hoffman, Digital Marketing Analyst and Marketing Game Plan Geek

My name is pronounced ‘dee dee’ (… it’s a nick name with very long story) and my primary aim is helping you make your work and business dreams a reality. (I know you have BIG dreams for both. :-)

How? By giving you the management skills and tools to outsmart, rather than outspend your competitors, in the digital marketing arena.

I believe at the granular day-to-day level, business is just one person solving another person’s problems. Those one-on-one interactions repeated millions of times, at all levels, each day are the gears that drive business and the economy.

Nowhere is this concept more important than in marketing. Marketing is pretty simple, solve your customer’s problem and they will buy your solution.

As a professional digital marketing analyst I bring a diverse digital marketing and business background to my courses. This makes me a powerful ally in helping students reach their individual and business goals.

I've honed my skills and pragmatic results-driven approach in three of my own businesses, in doing voluntary work for national and international gardening associations, and in working with clients in small, medium and enterprise businesses. Please check out my LinkedIn Profile for details.

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