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Web Design

In this web design course, learn Wordpress content management system and how easy is it to use for small business.
4.0 (6 ratings)
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87 students enrolled
Created by Brian Dale
Last updated 11/2013
English
$10 $20 50% off
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30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
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What Will I Learn?
Learning basic 5 page website setup
Becoming familiar with Wordpress CMS
Building on intro skills learned in Part #1 of Course
View Curriculum
Requirements
  • Students must have DSL Connection
  • Desktop, Laptop or Mobile Device
Description

Web design can seem a daunting challenge for entrepreneurs and small business owners. However, never before has setting up a business website been easier or more effective than is true with the Wordpress Content Management System.

This web design basics course is for students desiring to build their own website/blog quickly, effectively, and with brand presentation in mind.

In this course, we cover the following easy-to-understand development areas;

  1. How to quickly set-up a 5 page business website
  2. How to easily navigate back office management functions for beginners
  3. How to design a stunning website in 11 easy steps
  4. Quickly adding blog post content to increase website visits
  5. How to get and keep readers on your website
  6. Key areas which immediately increase visibility and website profits
  7. How to add videos, images, banners and other sales rich content

We take beginners, step-by-step, through the basics of setting up a business ready, e-commerce driven website so join us today!

Who is the target audience?
  • Entrepreneurs
  • Small Businesses
  • Work at Home-preneurs
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Curriculum For This Course
Expand All 34 Lectures Collapse All 34 Lectures 03:52:31
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Opening Lecture
2 Lectures 02:38

In this opening lecture, we give an overview on the Wordpress Content Management System

Preview 02:38

Get this totally FREE ebook download HERE!

Preview 24 pages
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Plugins
6 Lectures 39:40

In this video tutorial lecture - we teach students how to locate most commonly used plugins for Wordpress.

Preview 08:03

In this video tutorial lecture, we teach students to activate Askimet to FIGHT spam.

Askimet
07:18

Learn the Jetpack Cloud Plugin in this lecture.

Jetpack Install
02:41

Contact Form
04:50

Learn to customize Wordpress content sharing features in this lecture.

Shareholic Editing
09:20

Learn to use the HTML Edit feature in this lecture.

Tiny MCE Editing
07:28
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Users
1 Lecture 05:28

Users can be added, deleted and effectively managed using Wordpress as learned in this video tutorial lecture.

User Basics
05:28
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Settings
3 Lectures 18:19

The general and writing feature is key to to how visitors view your website as learned in this video tutorial lecture.

General and Writing
06:50

In this video tutorial lecture, we teach students how to effectively manage how websites are read as well as comment discussions.

Reading and Discussions
05:53

Uploaded media as well as permalinks are key areas for not only asset management but also SEO purposes.

Media and Permalinks
05:36
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Appearances
4 Lectures 26:18
Site Title and Colors
08:31

Backgrounds are many in choice but easy to use when enhancing appearances of Wordpress websites as learned in this tutorial.

Backgrounds - Part 1
07:07

In this video tutorial lecture, we finish giving students best practices and tips with Wordpress backgrounds.

Backgrounds - Part 2
05:18

Testing and using website banners must be carefully considered as learned in this video lecture.

Banners
05:22
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Adding Content
10 Lectures 01:05:31

Pages are used to present brand value proposition. In this video tutorial lecture, we teach students how to create them.

Adding Pages
05:08

While pages are used to present services, blog posts demonstrate expertise to provide those products and services. In this video tutorial lecture, we give best practices to create your first post.

Adding Blog Posts - Part 1
06:49

In part 2 of blog posts, we teach further best practices for implementing onsite content.

Adding Blog Posts - Part 2
09:29

In this video tutorial lecture, we teach students how to build on the first blog post by adding more content.

Second Blog Post
08:05

Categories and tags are used, as taught in this lecture, to organize content, by subject.

Categories and Tags
06:02

The heart of an engaging website is a homepage which keeps attention and calls for direct action as learned here.

Homepage - Part 1
08:00

The heart of an engaging website is a homepage which keeps attention and calls for direct action as learned here.

Homepage - Part 2
06:14

Never fail to call for direct action as learned in this video tutorial lecture.

Direct Action Calls - Part 1
04:12

Never fail to call for direct action as learned in this video tutorial lecture.

Direct Action Calls - Part 2
05:54

Text links allow for easier website navigation as well keeping visitors onsite through anchor text as learned in this lecture.

Text Links
05:38
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Second Level Pages
1 Lecture 03:56

All pages on a Wordpress site are 'sub-pages' (2nd level) of the homepage as learned in this video tutorial lecture.

Second Level Pages
03:56
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Website Tweaks
6 Lectures 43:05

Learn easy banner insert in this video tutorial lecture.

Banners
03:47

Custom menus allow presentation of certain key pages segregated by subject matter as learned in this tutorial.

Custom Menus
05:46

Widgets all additional presentation and functionality features for both developers as well as visitors.

Widgets - Part 1
08:08

Widgets all additional presentation and functionality features for both developers as well as visitors.

Widgets - Part 2
06:52

Widgets all additional presentation and functionality features for both developers as well as visitors.

Widgets - Part 3
08:27

In this final basics of Wordpress tutorial, we review our basic 5 page website.

Review
10:05
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Closing Lecture
1 Lecture 03:36

In this video tutorial lecture, we give final thoughts.

Closing Lecture
03:36
About the Instructor
3.9 Average rating
124 Reviews
9,568 Students
27 Courses
Internet Marketing Tutor

Brian Dale specializes in teaching numerous areas and disciplines in online
marketing for entrepreneurs and small businesses. He believes an effective
online marketing plan must be centered around industry specific
geo-targeted keyword strategies as well as executed through use of Internet
marketing best practices.

With each new product and service launch, entrepreneurs must have an
effective strategy which must extend well beyond their website. Key to
realizing traffic and sales goals are the 12 Pillars of online marketing
which are;

1. Website hierarchy, navigation and design

2. Organic search rankings (Seo)

3. Video Marketing

4. Paid Search Advertising

5. Social Media SEO

6. Mobile Marketing

7. Optimized Content Creation and distribution

8. Direct Call to Action

9. Sales funnel management

10. Email & APP Marketing

11. Back Link Strategies

12. APPS

Every area of our curriculum benefits students by teaching how to gain
immediate as well as long-term brand recognition using tools available.
This is indeed a true saying -*"If entrepreneurs and small businesses
aren't effectively managing their online brand messaging, someone else will
and should a market niche not be filled by you, another will come along and
do so"*!

Browse through our courses below and sample our FREE course previews
offerings but more importantly - *JOIN US TODAY*!

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