Entrepreneur's Guide to Testimonials That Increase Sales
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Entrepreneur's Guide to Testimonials That Increase Sales

How to Use Testimonials to Open Doors to New Clients & Customers
4.2 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,730 students enrolled
Last updated 6/2016
English [Auto-generated]
Current price: $10 Original price: $90 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 5 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get expert testimonials easily
  • Use their testimonials effectively to increase your sales
View Curriculum
  • How to talk to your customer
  • Have a great product or service
  • Have customers

What is the most important factor influencing prospects to buy your product or services?

Testimonials! Testimonials help us build Trust!

By utilizing stirling testimonials (reviews or comments from your best clients) in text, audio or video format in your social media, and various web properties, you change your sales pitch into an influential, unbiased third party endorsement for your services and product.

Good-bye Buyer Reluctance to Buy
Adding testimonials is probably one of the easiest ways to improve your conversions, and a good testimonial can produce more profitable results than most sales copy you could write.

What makes testimonials so powerful as a selling tool?

  • Testimonials build trust. When your clients rave about the results your product/service has brought them, they're telling your prospects that you are the answer to their problem(s).
  • Testimonials aren't "salesy." Since reviews aren't in your "voice", testimonials stand out in your messages as candid and unbiased stories of what you are about.
  • Testimonials overcome skepticism. A good review convinces even your most negative prospect that your product or service does what you say it does -- and can work for them, too.

This course is fully supported by Michael Ballard and Scott Paton. It's the perfect course if you want more sales and happier customers/clients by attracting the best prospects through the best use of testimonials.

We guarantee it!

In this Udemy Testimonial Secrets course, you will learn:

  1. How to find the perfect testimonial for your product or service
  2. The best way to gather highly valuable testimonials for your product or service so your prospects are dying for more
  3. How to go about properly editing your testimonials so that they look professional
  4. A whole list of testimonial strategies that will get you massive results straight away.

And a whole lot more.

With a 30 day money back guarantee, if you're not getting the results I'm promising you then the refund is yours, no questions asked. You have absolutely nothing to lose and everything to gain.

Who is the target audience?
  • All businesses
  • All entrepreneurs who want more credibility
  • Authors
  • Podcasters
  • Speakers
  • Coaches
Compare to Other Entrepreneurship Courses
Curriculum For This Course
3 Lectures 02:34

Hello and Welcome   Michael discusses what you can expect in the course.

Preview 01:04

In this lecture, Michael talks about his Testimonial experiences in business.

Powerful results to shorten your sales cycle, increase your sales and reduce those asking for a discount. 

Preview 01:14

Tell us about yourself, share why you are in this course and what you want to get out of it.

Preview 00:16
How To Get Good Testimonials
4 Lectures 07:33

The importance of testimonials is discussed in this lecture.

Preview 01:50

What do you say to get effective testimonials?

Key Questions You Must Ask!

The most important activity to receive effective testimonials.

Ask But: First make notes

1 question
How To Make Good Testimonials
4 Lectures 06:47

We look forward to your thoughts, ideas and questions. 

Preview 00:05

Always, always always, did I mention ALWAYS ask permission before you use a clients testimonial about your product or service.

Ask Permission

Testimonial Checklist

Testimonials: What to get in them and leave out of them!
Effective Strategies for Increasing Sales With Testimonials
7 Lectures 13:04

How to use your testimonials effectively.

Preview 01:07

We go over the different styles of your testimonials and how to match them with your prospects.

Your Style

Learn how to use written testimonials.

Types Of Testimonials - Written

The best way to make sure your audio testimonials are attracting your ideal clients and customers.

Types Of Testimonials - Audio

Video testimonials are very impactful... when done right. We go over the keys to effective video testimonials.

See the resource section for a sample of this type of testimonial.

Types Of Testimonials - Video

An unusual form of testimonials comes from picture quotes, especially in today's fast paced environment.

It can be a very simple attention getter.

See the resource section on a sample of this type of testimonial.

Types Of Testimonials - Picture Quote

The wrap up for this section. Make sure you cover these main points when you put together your testimonials.


What type of Testimonials are there?
1 question
Testimonial Placements
6 Lectures 19:28

Where you place your testimonials is almost as important as what is in your testimonials. Michael shares how his client's testimonial got the client's product into a chain after the client tried unsuccessfully for five years.

Preview 02:50

Where to place your testimonials on your website


 - Who is your target? Industry, Sector, Level of Decision Maker

 - What is their industry style: Conservative, Outgoing, Change Agent, Highly Regulated


Do you place all of  your testimonials by each sector all online together? 


Do you share only those you wish each sector to see. There is no one answer to this. 

Talk to your mentors about this. Ive gained business from being seen as having relevant programming in many sectors. However I've lost business as I work with all age groups with some of my programs from ages 3 to 103. Yet some feel that excludes me from working with certain types of professionals.

Location on your Website

Using testimonials as part of your sales materials 

- Hot linked in your e-materials

- On you iPad or Mobile for use with one on one or group presentations

- For presentations at Trade Shows B2B, B2G, B2C Business to Business, Business to Government, Business to Consumer

Video Brochure

Using testimonials as part of your email signature 

Email - Signature FIle

The Plan and the Ask

Taking the time to plan, ask and get those first testimonials can feel daunting. 

However, the time and effort is very worth while. So are the benefits.

If you've volunteered in your area of expertise, worked in it for more than a few months it should not take too much to get one. After all if you don't ask... You'll most like not get one. So, who will you ask?

Who are the decision makers?

The Owner,  manager, supervisor, team leader?

Who are the influencers?

Investors, donors, buyers, program users, other happy customers?

What are the key words and phrases they've used to describe your work, product or service?

- Action words

- Positive outcomes

- Changes

- Examples:

 * Increased sales

 * Decreased costs

 * Improve outcomes i.e. Happier customers, safety improvements quality improvements

[Activity] Make a Testimonial

Testimonials don't happen by magic. However with some preplanning they can make a meaningful impact for months and years later. They can assist you help you shorten your sales cycle, increase your sales and often help STOP clients asking for discounts. 

BONUS: If you work for others; Testimonials about your quality of work efforts can assist when talking to your manger about your career effectiveness and possibly impact your next raise. Or, if you decide to seek other opportunities don't hesitate to bring copies of your testimonials to use at the end of the interview.  They can create a very positive impact.

Preview 02:03

Where should I use a testimonial?
1 question
2 Lectures 00:10
Help Your Fellow Students
1 page

What successes have you had using Testimonials? Please share
Resource Section
5 Lectures 04:20

The goal of the testimonial from electrical  was to get acknowledgement that the Resiliency programming produces behaviour change in staff. 

I'd asked after I was hired but before I'd done the programming what key behaviours would they want to change in key staff. We agreed that positive behaviour changes that appeared after my programming and last up to the six month point would go into the testimonials. 

So: I asked for the testimonial, we discussed key indicators I wanted mentioned, and we agreed on time frame. The client very graciously provided the testimonial. 

The purpose of the testimonial from Spalding Pharmacy was to document sales success due to service, quality of product and attention to detail.  I use ti with my local prospects.my manager used to with other sales professionals to prospect other clients and from there it went for use nationally. 

So who will you ask for yours? What will you ask for? When will you ask?

Just starting out? Volunteer some of your expertise. Then get your testimonial(s).

Don't forget to quantify and qualify what you want in the testimonial(s).I wish you much success! Now go plan, ask and follow through.

Written Testimonials

The Picture Testimonial

Testimonial Goal: 

This video was captured to assist a start up Arts group gain added awareness, patrons and donors in their second year.  We wanted to help the public understand these multi performance events where very interesting, exciting, and offered a wonderful way to connect in the community.  Note the varied ages of those in the video. That was deliberate. 

What works for you in this video? Note the lighting. Some feel it should be closer to broadcast quality. Some feel that if the video comes off as too perfect it looks staged and less than honest. What do you think? Do leave us a comment in the Q& Answer section to the side. Thank you.

So do you think we captured the energy and excitement of the attendee's?

Questions? Don't hesitate to ask.

Ideas? Please share. I look forward to a conversation.

Video Testimonials

Here are three examples of a Slide Show or Power Point Testimonial

- No sound

- Voice of the client

- Lead in music to help capture attention, voice of the client, trailer music

- What else could you add?

 - Call to action via: Phone, write, email or text 

Anything else?

Please do leave your comments, thoughts and ideas in the Q&A section and share your challenges and success of using Testimonials. 

Preview 00:17

Help your Message Stand out and "Heard ~ Listen Too!"

Help you write your Testimonial
About the Instructor
Scott Paton
4.2 Average rating
2,048 Reviews
82,817 Students
75 Courses
Executive Producer (42 Podcasts, 70+ Udemy courses), Trainer

Scott Paton has been podcasting since the spring of 2005. His podcast "Weight Loss and The Mind" hit over 375,000 subscribers in its first year and over one million downloads. He has executive produced and/or co-hosted over 35 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!

Scott has over 66,500 students from 176 countries taking his courses.

Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Stock Option Trading, Alternative Health, EFT, and Relationships.

Michael Ballard
4.3 Average rating
159 Reviews
14,425 Students
12 Courses
Helping people learn how to deal with adveristy & thrive!

Michael Ballard has presented to audiences and consulted with groups from Bermuda to Singapore and New Orleans to Vancouver as an internationally renowned speaker. Thousands of people have deepened their personal and professional ability to thrive using the process and skills he teaches. In the process they've learned how to deal with life's BIG Stuff issues based on the expertise Michael enjoys sharing on resilience. He hopes you will, too!

Michael has appeared in over 150 media interviews across North America on resiliency. He has also executive produced and hosted over 24 video interviews on those impacted by life’s BIG Stuff events. Plus students here in over 149 countries.

Michael learned quite a bit about thriving through resilience while facing adversity during his 7 year battle with three challenges to his life while fighting cancer, multiple treatments, setbacks and victories. He enjoys upbeat and insightful coffee, conversations, puns, biking, hiking, photography and snorkelling.

Michael joined Udemy in 2014. In late 2014, one of his coaching clients called him up to discuss personnel and workplace productivity issues and in the process encouraged him to start making video based programming.