Social Media Marketing Demystified
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
52 students enrolled
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Social Media Marketing Demystified

Understand and Write Your Social Media Marketing Plan
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
52 students enrolled
Last updated 2/2017
English
Current price: $10 Original price: $195 Discount: 95% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 18 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand social media marketing and its elements
  • Develop a social media marketing plan and be able to use its elements
  • Implement a social media lead generation plan
  • Understand the future of social media marketing
View Curriculum
Requirements
  • Have written a "Product Market Strategy" see Udemy course " Lean Market Strategy for Business to Business Products"
  • Have written a marketing plan see Udemy course "Product Marketing: Marketing Principles"
Description

This high level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers:

  • Basic understanding of social media
  • What social media is good for
  • Why social media is an essential part of today’s marketing mix

and then goes into detail on

  1. Social media marketing plan
  2. Keyword discovery and research
  3. Content discovery
  4. Search optimization
  5. Adwords and the use of multiple social media platforms like
  6. Linkedin
  7. Twitter
  8. Facebook
  9. Google+
  10. Email
  11. Mobile
  12. Event marketing and
  13. pulling together the social media team and the all important
  14. editorial calendar

The course includes a workbook template for each lesson's exercises. If completed, you will have a draft social media marketing plan ready for implementation.

The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

Who is the target audience?
  • Leader (CXO, Director, VP, Business Unit Manager, Start-Up, Entrepreneur)
  • Marketing Manager, Product Marketing Manager: Entry Level (Basic) Intermediate
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 37 Lectures Collapse All 37 Lectures 01:13:06
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Introduction
1 Lecture 00:00
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Introduction
7 Lectures 09:36
Social Media Marketing Lessons
00:27

Learning Objectives
00:11

Pre-Requisite Subjects
00:28

Suggested Audience for the Course
00:10

Suggested Materials
00:26

Pre-Lesson Quiz
1 question


Post-Lesson Quiz
4 questions

About the Exercises: For each lesson
00:28
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Developing a Social Media Marketing Plan
2 Lectures 00:57

Social Media Marketing Plan Exercises
00:06
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Keyword Discovery, Discovery of Content, Search Engine Optimization
6 Lectures 15:53
Pre-Lesson Quiz
1 question


Keyword Discovery Exercises
00:06

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
1 question

Discovery of Content Video
06:01

Discovery of Content Exercises
00:05

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
1 question

Search Engine Optimization Video
03:35

Search Engine Optimization and ROI Exercises
00:03

Post-Lesson Quiz
3 questions
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Marketing Reach, Lead Generation, Offers, Content and Call to Action
6 Lectures 07:44
Pre-Lesson Quiz
1 question

Marketing Reach Video
02:16

Marketing Reach Exercises
00:06

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
1 question

Lead Generation Video
02:58

Lead Generation Exercises
00:05

Post-Lesson Quiz
2 questions

Pre-Lesson Quiz
1 question

Offers, Call to Action and Content Video
02:13

Offers, Content, and Call to Action Exercises
00:06

Post-Lesson Quiz
2 questions
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Social Media: Blogging, Linkedin, Twitter, Google + for Business, Facebook, &
13 Lectures 30:15
Pre-Lesson Quiz
1 question

Blogging Video
07:06

Blogging Exercises
00:05

Post-Lesson Quiz
3 questions

Pre-Lesson Quiz
1 question

LinkedIn Video
02:05

Linkedin Exercises
00:06

Post-Lesson Quiz
2 questions

Pre-Lesson Quiz
1 question

Twitter Video
06:06

Twitter Exercises
00:01

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
2 questions

Google for Business video
02:00

Google My Business Exercises
2 pages

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
1 question

Facebook for Business Video
04:45

Facebook for Business Exercises
2 pages

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
1 question

SlideShare Video
03:30

SlideShare Exercises
1 page

Post-Lesson Quiz
3 questions

Pre-Lesson Quiz
1 question

YouTube Video
04:30

Post-Lesson Quiz
3 questions
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Building Your Social Media Marketing Team
2 Lectures 00:54
About the Instructor
David Fradin
3.8 Average rating
60 Reviews
817 Students
5 Courses
Distinguished Professor, Manipal Global Academy

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.

Distinguished Professor of Practise and Advisor, Product Management Programs, Manipal Global Academy of Information Technology

Mary Gospe
4.5 Average rating
2 Reviews
52 Students
1 Course
Instructor

Mary Gospe, co-founder of KickStart Alliance (www.kickstartall.com) is a proven leader in initiating programs to build and nurture sales pipelines, shorten the sales cycle, and accelerate revenue creation. Her practice areas include planning and executing integrated marketing campaigns, building inside sales organizations, spinning up outsourced telemarketing vendors and streamlining sales and marketing operations. She has expertise in digital marketing, social media marketing, inbound marketing and multi-channel marketing.