Social Media Marketing Demystified

Understand and Write Your Social Media Marketing Plan
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  • Lectures 37
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

This high level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers:

  • Basic understanding of social media
  • What social media is good for
  • Why social media is an essential part of today’s marketing mix

and then goes into detail on

  1. Social media marketing plan
  2. Keyword discovery and research
  3. Content discovery
  4. Search optimization
  5. Adwords and the use of multiple social media platforms like
  6. Linkedin
  7. Twitter
  8. Facebook
  9. Google+
  10. Email
  11. Mobile
  12. Event marketing and
  13. pulling together the social media team and the all important
  14. editorial calendar

The course includes a workbook template for each lesson's exercises. If completed, you will have a draft social media marketing plan ready for implementation.

The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

What are the requirements?

  • Have written a "Product Market Strategy" see Udemy course " Lean Market Strategy for Business to Business Products"
  • Have written a marketing plan see Udemy course "Product Marketing: Marketing Principles"

What am I going to get from this course?

  • Understand social media marketing and its elements
  • Develop a social media marketing plan and be able to use its elements
  • Implement a social media lead generation plan
  • Understand the future of social media marketing

What is the target audience?

  • Leader (CXO, Director, VP, Business Unit Manager, Start-Up, Entrepreneur)
  • Marketing Manager, Product Marketing Manager: Entry Level (Basic) Intermediate

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Introduction
Preview
IFrame
Section 1: Introduction
Social Media Marketing Lessons
Article
Learning Objectives
Article
Pre-Requisite Subjects
Article
Suggested Audience for the Course
Article
Suggested Materials
Article
Pre-Lesson Quiz
1 question
Introduction Lecture Video
Preview
07:24
Post-Lesson Quiz
4 questions
About the Exercises: For each lesson
Article
Section 2: Developing a Social Media Marketing Plan
Developing a Social Media Marketing Plan Video
Preview
00:51
Social Media Marketing Plan Exercises
Article
Section 3: Keyword Discovery, Discovery of Content, Search Engine Optimization
Pre-Lesson Quiz
1 question
Keyword Discovery Video
Preview
06:02
Keyword Discovery Exercises
Article
Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
1 question
Discovery of Content Video
06:01
Discovery of Content Exercises
Article
Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
1 question
Search Engine Optimization Video
03:35
Search Engine Optimization and ROI Exercises
Article
Post-Lesson Quiz
3 questions
Section 4: Marketing Reach, Lead Generation, Offers, Content and Call to Action
Pre-Lesson Quiz
1 question
Marketing Reach Video
02:16
Marketing Reach Exercises
Article
Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
1 question
Lead Generation Video
02:58
Lead Generation Exercises
Article
Post-Lesson Quiz
2 questions
Pre-Lesson Quiz
1 question
Offers, Call to Action and Content Video
02:13
Offers, Content, and Call to Action Exercises
Article
Post-Lesson Quiz
2 questions
Section 5: Social Media
Pre-Lesson Quiz
1 question
Blogging Video
07:06
Blogging Exercises
Article
Post-Lesson Quiz
3 questions
Pre-Lesson Quiz
1 question
LinkedIn Video
02:05
Linkedin Exercises
Article
Post-Lesson Quiz
2 questions
Pre-Lesson Quiz
1 question
Twitter Video
06:06
Twitter Exercises
Article
Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
2 questions
Google for Business video
02:00
Google My Business Exercises
2 pages
Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
1 question
Facebook for Business Video
04:45
Facebook for Business Exercises
2 pages
Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
1 question
SlideShare Video
03:30
SlideShare Exercises
1 page
Post-Lesson Quiz
3 questions
Pre-Lesson Quiz
1 question
YouTube Video
04:30
Post-Lesson Quiz
3 questions
Section 6: Building Your Social Media Marketing Team
Building Your Social Marketing Team
Article
Next Activities
Article

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Instructor Biography

David Fradin, Certified Product Manager and Marketing Manager, Instructor

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.

Instructor Biography

Mary Gospe, Instructor

Mary Gospe, co-founder of KickStart Alliance (www.kickstartall.com) is a proven leader in initiating programs to build and nurture sales pipelines, shorten the sales cycle, and accelerate revenue creation. Her practice areas include planning and executing integrated marketing campaigns, building inside sales organizations, spinning up outsourced telemarketing vendors and streamlining sales and marketing operations. She has expertise in digital marketing, social media marketing, inbound marketing and multi-channel marketing.

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