SEO training for social media managers, executives and entry-level employees.
SEO online training to improve your search ranking. This SEO course will help you increase the search rank of your corporate website, you blog or Linkedin profile.
This SEO training course is the online marketing training you need to to get found through Google and increase site traffic. The ability to conduct Google SEO programs is a very valuable skill in today's job market. On average, research shows US-based SEO consults earn $100 to $150 per hour.
People search Google when they're ready to buy. Stop spending all your time looking for customers and start helping customers find you online.
Google has more unique monthly visitors than any other website. Before you get to deep into social marketing, make sure your web presence is discoverable against unbranded search phrases.
Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results. For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach.
Don't put the cart before the horse. Before you invest heavily in social media marketing, make sure you're effectively search engine optimized.
This is the third course in our Online Social Media Boot Camp, which includes all six of our core social media training courses to acceleration your skills for the digital job market. Get this action class right now and start search engine optimizing your web content today.
Everything you get when you enroll for this course on SEO for Business.
Find out what previous attendees of Eric Schwartzman's social media trainings have to say about his courses.
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This is an introductory course. Watch the agenda lecture for a run down of everything that's covered.
A search for a chili recipe and an effort to make it easier to find shows the business case for search engine optimizing your web presence.
This lecture distinguishes between visitors and unique visitors, and the difference between organic search traffic and refferals from social networks.
Search lingo. The difference between paid and organic web search. The value proposition of optimizing content for organic search. Efficiency of pay per click advertising vs. mainstream advertising. Introduction to the taxonomy of natural search engine optimization. Concept of embracing popular language. Includes references to the book Googled by Ken Auletta.
Embracing generic, unbranded keyword phrases.
How to decide what type of content to create and optimize based on the buyer oriented questions your prospective customers ask when they're shopping for whatever you have to sell.
How search engine page results and your own in-site search impact your reputation.
How the introduction of Google has shortened our patience thresholds and heightened of expectations for detailed, accurate, timely information online.
Anticipating the arrival of your prospective customers online experience. Includes a case study involving STIHL chainsaws, which anticipates the arrival of their customers with YouTube videos that make it easy to start their products.
Why Google keeps their algorithm a secret and why they are continuously changing the algorithm. Which products and services people search for most online based on the Global Web Index.
The more questions people have about your products or services before they make a purchasing decision, the more important search is. The longer your sales cycle, the more important search is.
Which search engine optimization tactics are most effective, based on a report by Marketing Sherpa.
Manual demotion is discussed as a potential weakness of Google, since this is not a scalable response to black hat SEO. The incident highlights Google's need to launch a successful social network so they can migrate away from back links to "likes" or other social signals (i.e +1s) to continue to serve high-quality search results.
Ethical SEO defined via a case study involving a company that wanted to come up first for the phrase "language translation" and the relationship between the quality of your web content and your search rank.
How citation indexing, which is regarded to be the most important technical factor Google uses to rank search results, works. Link ranking. Leveraging link rank against landing pages. Relevancy of anchor text.
Impact of links from different top level domains and ethical link baiting strategies.
Introductory lecture explains anchor text linking best practices, followed by a screencast that demonstrates how to link anchor text in emails, blog posts and word documents.
In this introduction to off-page SEO, browser page titles, meta page descriptions and meta keywords are discussed.
How to find and view the meta data on any website. Where browser page titles and meta descriptions appear in search results. How to check the title tags and meta descriptions on your site.
Best practices for writing browser page titles and meta page descriptions. Importance of meta page descriptions in securing click-thrus. How to use meta keywords effectively to broaden the relevance of your page.
Shortcomings if using dynamic or generic meta data and the importance of recognizing different web marketing specialties when reviewing the search engine optimization of your existing site.
How to find the right keyword phrases to try and rank against in search. Covers Google related search, local search results, "more like this" and keyword selection strategy. NOTE: Google has moved the access point for this feature: http://www.screencast.com/t/JEWAcZ5LGjok
Using keyword modifiers to splinter search results and find less competitive phrases to compete against.
Choosing which top ranking sites to analyze. Examining the meta data of top ranking sites.
How to use a density analysis tool to discover which keywords top ranking sites appear to be search marketing against, based on the keyword density on their on-page and off-page content.
Using the Google external keyword tool for organic search marketing keyword discovery and competitive analysis by analyzing the URLs of top ranking sites.
Screencast demo covers validating potential keyword phrases with Google search and by analyzing search volume and geography with Google Insights for Search.
Using Open Site Explorer to analyze inbound links to top ranking sites and the anchor text links pointing to them.
The difference between stationary and mobile search. Optimizing your website for geographic keyword modifiers with place-related content and optimizing different pages on your site for different locations. Optimizing your website for mobile search by registering on Yelp, Foursquare, Google Places and Localeze. Geotagging and Geotag generators are also covered.
How to select keywords to optimize against by focusing on those terms with the highest probability of conversion, not necessarily the highest search volume. Features an infographic by Elliance .
How public companies can use financial disclosure to attract inbound links. References SEC Commission Guidance on the Use of Company Web Sites [PDF].
For more background on the use of company press releases online, download this discussion on Social Media Investor Relations discussion with former SEC Attorney Brain Lane, partner at Gibson Dunn and Crutcher and former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, Editor of TheCorporateCounsel.net and a former counselor to SEC Commissioner Laura Unger.
Follow up materials are available in the supplemental resources of this course. You can purchase a copy of "Social Marketing to the Business Customer" here.
This lecture uses a search engine optimized press release used by AARP to to drive traffic to their website, to walk you step-by-step through the 7 steps of the search engine optimizing a press release.
How Greg Jarboe, the father of the search engine optimized press release, generated millions of dollars in ticket sales for Southwest Airlines with a search engine engine optimized press release that almost got him fired.
Photo by Danny Sullivan
Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals.
4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.
5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR.
6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.
8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization.
12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.
14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.
16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool.
19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use.
23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them.
27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each.
29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms.
30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR.
33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community.
35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.
38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.
40:00 – End
Photo by Loic LeMeur
Search engine optimization is public relations, Rebecca Lieb of Altimeter Group and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded today at the PRSA International Conference in DC.
The next generation of PR professional will need be know SEO, data mining and how to think a publisher. Detailed show notes for this episode are not available.
In her book, search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are.
Photo by Top Rank Online Marketing
Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012.
Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own? How should marketers approach this type of scenario? And what mobile marketing trends should advertisers be paying attention to?
After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.
I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD. Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.
I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms.
In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.