Project Management for Customer-Centered Companies
4.3 (25 ratings)
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Project Management for Customer-Centered Companies

Learn a method to effectively implement your customer-centered strategy
4.3 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,531 students enrolled
Last updated 3/2016
English
Current price: $10 Original price: $20 Discount: 50% off
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30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 1 Article
  • 100 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Seamlessly manage the lifecycle of a customer-centered strategy and/or improvement project, from Starting Up to Leveraging the lesson learned, evaluating and closing a Project.
  • Lead a team to effectively implement a customer-centered strategy or project.
View Curriculum
Requirements
  • No prior knowledge or experience in Project Management is needed.
  • It is recommended that students have completed the introductory course "Smart Customer Management for Customer-Centered Companies" before starting this course.
Description

This is a course from the Smart Customer Management © series dedicated to help practitioners and entrepreneurs dramatically improve their companies performance by building up robust customer-centered capabilities.

In this intermediate level course, you are going to learn a method, called MEMODI, to effectively implement your customer-centered strategy or customer-centered improvement project.

MEMODI is a structured set of best practices from top performing companies around the world, covering the fundamental steps anyone responsible for or working in the implementation of a customer-centered strategy should never miss.

With its ability to provide you with the best pace for the implementation of a customer-centered strategy, MEMODI will become an invaluable tool for the successful implementation of your customer-centered initiative and help you achieve your organizational goals.

At course completion, serious learners will be able to seamlessly manage the lifecycle of a customer-centered strategy and/or improvement project, and lead a team of people to effectively implement a customer-centered strategy or project.

Enjoy the course and learn a lot!

Who is the target audience?
  • This course is for Project Managers involved in a customer-centered initiative, Team members willing to dig deeper into project management, and entrepreneurs seeking for a solid method to focus their business onto customers.
  • This course is not for you if you think that implementing a customer-centered strategy is just about drawing a Gantt chart or set a calendar for what is to be done.
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Curriculum For This Course
Expand All 52 Lectures Collapse All 52 Lectures 02:49:37
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Introduction to the Course
2 Lectures 05:54

This is an article published at the Smart Customer Management website blog.

Preview 02:58
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Introducing the Method
4 Lectures 16:26

The Purpose of MEMODI
04:25

Program vs Project Management
06:51

The Implementation Management Ladder
03:20

INTRODUCING THE METHOD
3 questions
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The Model Implementation Program (MIP)
2 Lectures 11:30
Basic Components of a MIP
04:04

MIP Management Process
07:26
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Improvement Project (IP) Management
4 Lectures 14:27
Why an IP Management Method?
03:09

Benefits of Using MEMODI for IP Management
03:58

Scope of IP Management
02:20

Using IP Management
05:00

IMPROVEMENT PROJECT MANAGEMENT
3 questions
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Starting Up an Improvement Project (IP)
3 Lectures 08:05
Basic First Steps
02:56

Appointing the Executive and Project Manager
01:38

Preparing a Project Brief
03:31
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Planning an Improvement Project (IP)
10 Lectures 32:54
Fundamentals of Planning an IP
02:26


How to Make an IP Plan
02:02

Step 1: Designing a Plan
03:13

Step 2: Defining Products, Activities & Dependencies
03:37

Step 3: Estimating
02:54

Step 4: Scheduling
05:08

Step 5: Analyzing Risks
02:24

Step 6: Completing a Plan
03:11

Types of Plans
05:31

PLANNING AN IMPROVEMENT PROJECT
4 questions
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The Business Case
4 Lectures 11:09

The Business Case Components
04:00

Assess the Climate for the Business Case
01:43

Developing a Business Case
02:58
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Organizing for the Implementation
9 Lectures 27:50
Organization Overview
02:09

Four Layers Structure
02:59

Designing a Project Management Team
02:26

The Project Board
04:44

The Project Board Members
05:16

The Project Manager
02:06

The Team Manager
01:24

The Project Assurance
02:06

Project Support
04:40

ORGANIZING FOR THE IMPLEMENTATION
4 questions
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Setting Up Controls
2 Lectures 03:48
Purpose of Controls
01:27

Controls Review
02:21
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The Execution Loop
6 Lectures 19:02
Process Area Diagnosis
04:12

How to Conduct and Document Baselining
04:03

Execute Improvements
04:19

Piloting Improvements
01:49

Improvements Roll Out
03:03

Transition to Long-Term Support
01:36

THE EXECUTION LOOP
3 questions
2 More Sections
About the Instructor
Francisco J Navarro
4.3 Average rating
47 Reviews
3,690 Students
2 Courses
Author, Business Consultant & Practical Visionary

Francisco is a professional with over 18 years’ experience in business consulting, having served with “Big Four” consultancy companies, as well as an entrepreneur. His specialties include large strategic change management and innovation programs in industries ranging from airlines and hospitality, to health services and government. Along his career, he has served as CEO for several sevice companies. He holds a PhD in Economics and Business Administration and an Executive MBA from Instituto de Empresa (Madrid). He is also a certified Project Manager and author of "Smart Customer Management. The Complete Guide to Customer-Centric Management".