Introduction to Stakeholder Analysis

Steve McIntosh
A free video tutorial from Steve McIntosh
Business Analyst
4.2 instructor rating • 5 courses • 145 students

Lecture description

Understand who and what stakeholders are and why they are important.

Learn more from the full course

Business Analysis - Stakeholder Analysis

Enhance your BA skills - learn how to identify and analyse the stakeholders for a project.

01:04:30 of on-demand video • Updated April 2018

  • Apply a key Business Analysis skill - Stakeholder Analysis.
English Welcome to Stakeholder Analysis - An Introduction. What we'll be covering here is the fundamentals of stakeholders - who and what they are .... ,,,, why they're so important within business analysis .... .... and how you can make a start on identifying them. And - we'll cover the role of the business analyst in all of this. Stakeholder Analysis - An introduction. This session is about stakeholders and techniques for identifying who they are .... .... what their interests are - where they fit within an organisation and a project. We'll start with the definition of the term "Stakeholder". Essentially - anybody who is has an interest in the project that you're working on .... because they'll be affected by it in some way. Some more than others .... .... but all stakeholders stakeholders are potential sources of requirements - which is essential for analysis. They'll be involved in the project in other ways further down the line. But initially that is their key role. Also - a stakeholder is anybody who might influence the project in some way - for good or for ill. Some might have a very positive attitude and champion the project .... .... others might be a little more negative and need winning over. So stakeholders are absolutely essential in Business Analysis. They will define the requirements .... ..... and just as importantly they will help set the priorities for those requirements. Which ones are essential - "must haves". Which ones are less important - .... "should haves" and "could haves". Which ones are not going to be carried forward. They need to be involved in the project throughout .... the lifecycle - so early on - setting requirements. But as the project progresses ensuring those requirements are carried forward and implemented in a way that meets their needs. The business analyst job in all of this is firstly to identify who the stakeholders are and prioritise trying to separate the key stakeholders from those who are more peripheral. Then - understand where they're coming from - understand their views .... .... from a business perspective and understand what their requirements are - what they would like .... a new system to do for them. You need to get them engaged in the project positively early on and then make them feel valued and part of it. Partly through communication - maybe get them involved in fact finding through interviews or workshops .... and keep them informed of progress throughout - and listen to what they have to say. Failing to identify any of the stakeholders early on is likely to lead to problems later on .... .... in terms of missing out some of the requirements. So you need to think widely - within reason - try to identify all the potential stakeholders for the project. Focusing in on one of those principles .... If you think widely early on - don't forget you can prioritise later. You can separate the peripheral stakeholders from the key ones - the ones who have most to contribute .... .... and are most affected by the project. So think widely. Bear in mind that somebody who seems like a minor stakeholder at the moment might become .... more important later on - as you discover more or as things change. But at the same time - beware "paralysis by analysis". What that phrase means is spending too long .... endlessly analyzing - and not moving forward. So like many things in business analysis it's a little bit of a balance. So - here is a summary of what we've covered. Who and what stakeholders are - why they are important - and the role of the business analyst .... in identifying them. If you have any questions please don't hesitate to get in touch. I'll be delighted to help. My name is Steve. Thank you for viewing and listening. So that concludes the session. I hope you enjoyed it and found it interesting. What you can do now is download the notes from .... .... the resources section - which add a little bit more detail. You can review this session as many times as you need to. And - as I mentioned - if you have any questions don't hesitate to get back to me. I'll be happy to help. So thank you.