Mastering Digital Product Publishing & Project Architecture
4.0 (11 ratings)
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Mastering Digital Product Publishing & Project Architecture

Essential program and training for digital media publishing - become agile for copy, design, code and marketing.
4.0 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,549 students enrolled
Created by David Echeverri
Last updated 6/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the 5 core practices of digital media publishing essentials: copywriting, designing, coding, marketing and advertising
  • Work on a system of techniques that will let you launch fully featured information products in minutes or few hours
  • Use a design and production framework that includes a collection of techniques and tactics to develop rapidly and efficiently digital products
  • Learn to consistently structure your projects and tackle about 200 critical action items involved in the digital publishing process
  • Excel executing action plans for delivering downloadable digital products
View Curriculum
Requirements
  • you should already be familiar with text editing tools and essential knowledge of at least 1 design program such as photoshop
  • You must be familiar with basic online publishing such as document writing and mind mapping
  • You must be motivated to learn something interesting and very useful for your career
Description

In this course you will dive straight into the essentials of multimedia publishing for delivering and positioning new information products in multiple marketplaces. You will learn to structure web, video, graphic design and marketing materials that convert. Learn about info product planning, own media, earned media, paid media, info product copyright, digital packaging, virtual merchandising and distribution. The course includes 10 detailed video lessons with step by step instructions on how to build your info product project from the ground up. Unleash over 100 techniques and methods for rapid prototyping and assembling of complex web production chains. From concept to design and promotion this training course will help you develop an efficient workflow from a creative and technical management perspective.

Who is the target audience?
  • All digital publishers and to-be online publishers
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 58:23
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Essentials of Digital Publishing
1 Lecture 05:22

Understand the essentials of information product planning, content architecture, design and publishing from the ground up to the point of sale.

Preview 05:22
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Conceptualization, planning and toolsets - the blueprints of your info product
1 Lecture 07:54

Learn about a wide set of tools that will allow you develop information products professionally. This lecture covers essentials of image editors, text editors, video editing software and other utilities that will help you craft your info product.

Preview 07:54
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Copyrighting and sales copy for your info product
1 Lecture 09:10

Learn about the most critical pieces of copy you must write to have your product positioned and properly marketed across multiple channels. Develop a consistent framework that acts as the core checklist for your copywriting strategy

Sales copy for info products
09:10
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Own media, paid media and earned media
5 Lectures 28:15

Learn how you can plan out in advance all the media channels that you will be creating when distributing and promoting your information products. From sales pages, videos, social media channels to blogging, discover effective methods to craft the media materials that will open up your sales funnel.

types of media you must own for your info product
05:19

Learn how to earn media and gain reputation from your users. Discover the methods required to have people talking about the benefits of your info product while cross referencing your link, delivering endorsements and free advertisement for sustainable periods of time.

Earned Media
05:06

Get to understand the essentials of "pay to play" and how investing in advertising can propel your sales when promoting info products to specific markets and niches.

Paid Media
07:52

From the creative standpoint to strict business practices, develop your branding materials along with an arsenal of collaterals that can be used as sales bites for your info products.

Cover arts and branding for info products
04:54

Making an E-Product Hero
05:04
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Positioning your information product online
1 Lecture 07:42
Info product publishing, point of sale and marketplaces
07:42
About the Instructor
David Echeverri
2.7 Average rating
265 Reviews
14,273 Students
6 Courses
Web - Multimedia Production Specialist

Since 1999, I have been been fully devoted to multi-media, digital design projects, from the creative and technical front, to the business unit management level. My work is founded in a solid experience working for marketing agencies, web-communication departments and software development companies. For the past 7 years I have been senior manager and the lead for the implementation of large online business initiatives, including web design for software products, mobile development, graphic design, motion design, video production, sound design, creative advertising, B2B presentations, content development and digital design project planning. Over the years, I have has been collaborating with numerous clients from various industries. Each and every project carried with different communication challenges. To execute these projects, I have successfully utilized various techniques and methods, all of them focused in process improvement, agile product development and rapid delivery of fully integrated, compiling sets of multimedia assets that have resulted in higher conversion rates for the companies I’ve been pleased to work for.