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In this course you will dive straight into the essentials of multimedia publishing for delivering and positioning new information products in multiple marketplaces. You will learn to structure web, video, graphic design and marketing materials that convert. Learn about info product planning, own media, earned media, paid media, info product copyright, digital packaging, virtual merchandising and distribution. The course includes 10 detailed video lessons with step by step instructions on how to build your info product project from the ground up. Unleash over 100 techniques and methods for rapid prototyping and assembling of complex web production chains. From concept to design and promotion this training course will help you develop an efficient workflow from a creative and technical management perspective.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Essentials of Digital Publishing|
Understand the essentials of information product planning, content architecture, design and publishing from the ground up to the point of sale.
|Section 2: Conceptualization, planning and toolsets - the blueprints of your info product|
Learn about a wide set of tools that will allow you develop information products professionally. This lecture covers essentials of image editors, text editors, video editing software and other utilities that will help you craft your info product.
|Section 3: Copyrighting and sales copy for your info product|
Learn about the most critical pieces of copy you must write to have your product positioned and properly marketed across multiple channels. Develop a consistent framework that acts as the core checklist for your copywriting strategy
|Section 4: Own media, paid media and earned media|
Learn how you can plan out in advance all the media channels that you will be creating when distributing and promoting your information products. From sales pages, videos, social media channels to blogging, discover effective methods to craft the media materials that will open up your sales funnel.
Learn how to earn media and gain reputation from your users. Discover the methods required to have people talking about the benefits of your info product while cross referencing your link, delivering endorsements and free advertisement for sustainable periods of time.
Get to understand the essentials of "pay to play" and how investing in advertising can propel your sales when promoting info products to specific markets and niches.
From the creative standpoint to strict business practices, develop your branding materials along with an arsenal of collaterals that can be used as sales bites for your info products.
Making an E-Product Hero
|Section 5: Positioning your information product online|
Info product publishing, point of sale and marketplaces
Since 1999, I have been been fully devoted to multi-media, digital design projects, from the creative and technical front, to the business unit management level. My work is founded in a solid experience working for marketing agencies, web-communication departments and software development companies. For the past 7 years I have been senior manager and the lead for the implementation of large online business initiatives, including web design for software products, mobile development, graphic design, motion design, video production, sound design, creative advertising, B2B presentations, content development and digital design project planning. Over the years, I have has been collaborating with numerous clients from various industries. Each and every project carried with different communication challenges. To execute these projects, I have successfully utilized various techniques and methods, all of them focused in process improvement, agile product development and rapid delivery of fully integrated, compiling sets of multimedia assets that have resulted in higher conversion rates for the companies I’ve been pleased to work for.