LinkedIn Mastery: Growing Your Network

You're ready to Grow Your Network. We're going to cover the most common and powerful methods.
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  • Lectures 9
  • Contents Video: 1 hour
    Other: 19 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Welcome to The Bite-Sized Marketer’s LinkedIn Marketing Guide series!

This series will introduce you to LinkedIn, and why it’s an important element in your marketing toolkit. As of March 2014, more than 49.5% of LinkedIn users have underperforming personal brands on the network.

There are a variety of reasons that contribute to that. Their profiles are incomplete. Their status updates underperform. Their networks are too small for what they want to accomplish. However, LinkedIn has become a powerful resource for me, as I’ve used it to launch many of my businesses, services and products, and I’m looking forward to teaching you how you can do the same.

If you’ve taken the first course in this series, Creating an Awesome Profile, then you’re ready to start growing your network. There are a variety of ways to do this within LinkedIn, and we’re going to cover the most common methods in this course as well as giving you an understanding of the different types of LinkedIn networkers you’re likely to encounter. I hope you enjoy it!

What are the requirements?

  • A basic understanding of LinkedIn
  • What you want to accomplish using LinkedIn
  • Who you want to connect with
  • Lessons are designed using the LinkedIn website, not the mobile app

What am I going to get from this course?

  • successfully grow their LinkedIn Network
  • find new contacts by importing existing e-mail address books
  • connect their profile to Twitter
  • be strategic about growing their network
  • use the People You May Know feature to create new connections
  • discover People Who Have Viewed Your Profile
  • ask for introductions
  • be a willing Connector
  • manage their LinkedIn address book

What is the target audience?

  • This course is great for Entrpreneurs
  • Lessons also designed for Marketers and Consultants
  • Students will find great value in this
  • Others who can benefit from taking this course include: Marketers, Business Owners, Job Seekers, Authors, Speakers, and other Business Professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: LinkedIn Mastery: Growing Your Network
04:59

Learn how to import your contacts to grow your LinkedIn Network!

In this lecture you will learn about:

  • which e-mail systems you can import your contacts from,
  • how to connect to other e-mail service providers,
  • how LinkedIn finds contacts to suggest for you to connect with,
  • what are the default settings,
  • how to selectively add connections,
  • whether or not to send invitations to join LinkedIn.

For a list of all of the e-mail service providers that LinkedIn can connect with, visit this LinkedIn Help topic. https://help.linkedin.com/app/answers/detail/a_id/4214/kw/importing+contacts

04:59

Connect Twitter to LinkedIn so your status updates are automatically shared there as well.

In this lecture, you will learn about:

  • how to connect your LinkedIn account to Twitter,
  • what happens when you do,
  • how to edit your contact information,
  • how to connect to multiple Twitter accounts with one LinkedIn account,
  • how to share status updates on both LinkedIn and Twitter.
08:32

Keep an eye out for new LinkedIn connections, to strategically grow your network.

In this lecture, you will learn about:

  • how to strategically grow your network,
  • how to use your newsfeed to see how your connections are growing their networks,
  • why it's important to view a profile before sending a connection request,
  • how to identify quality connections for your network,
  • when to use the default LinkedIn text,
  • what to say when you're sending an invitation,
  • how to use LinkedIn's Search feature to find ideal people to connect with,
  • how to identify Top Contributors in a group.
04:24

Learn how to use the suggestions LinkedIn gives you, based on your profile information and the contents of your address book.

In this lecture, you will learn about:

  • when and where you can find People You May Know,
  • how to customize the connection invitation you send to people,
  • what the difference is between adding people to the network and connecting with them,
  • and everything else you need to know about People You May Know.
07:31

See who has viewed your LinkedIn profile and take action on it.

In this lecture, you will learn about:

  • discovering who has looked at your profile recently.
  • finding out how many connections do you have in common.
  • sending an invitation to connect.
  • things to consider when connecting.
  • growing your network with people who have already expressed an interest in you.
  • seeing how far your status updates are reaching.
05:05

Find out how to request an introduction to somebody you want to connect to on LinkedIn.

In this lecture, you will learn about:

  • requesting an introduction to someone.
  • selecting the right shared connection to introduce you.
  • positioning the request correctly.
06:20

Highlight and tag people in status updates + many more tips for being a willing connector on LinkedIn.

In this lecture, you will learn about:

  • highlighting (tagging) others in status updates.
  • proactively introducing people who should know one another.
  • when to allow e-mail recipients to see each other's addresses.
03:50

Find out tips and tricks for effectively managing your LinkedIn address book.

In this lecture, you will learn about:

  • removing individuals from your network.
  • removing multiple people from your network.
  • searching within your address book.
Section 2: Bonus FREE eBook
19 pages

The LinkedIn Mastery: Growing Your Network FREE eBook is here as an additional guide for this course.

It is the third eBook in the LinkedIn Marketing Guide series, and shows you how to grow your network strategically.

Download the eBook and start familiarizing yourself with its content.

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Instructor Biography

Tara R. Alemany, Author, Speaker, Publisher and Book Marketing Consultant

Tara R. Alemany is an award-winning, bestselling and nationally known author, speaker, publisher and book marketing consultant.

She has authored two books, and co-authored or contributed to three others. Her latest book, The Best is Yet to Come, was released in November 2013, and shares the lessons learned while overcoming the unexpected death of her fiancé in October 2011.

She also has recently released a revised edition of her first book, The Plan that Launched a Thousand Books, a DIY guide to marketing and promoting your own books.

Tara speaks frequently on social media, book marketing, publishing and inspirational topics and can be found at writers conferences, women's conferences and Christian conferences throughout the country.

She is the creator of the popular Bite-Sized Marketer video tutorial series, which teaches people how to market themselves online, one bite at a time, and is also the founder and owner of Emerald Lake Books, an entrepreneurial publishing company, and Aleweb Social Marketing, a web design and content strategy firm.

She works primarily with coaches, consultants, thought leaders and entrepreneurs who see their book as part of their business model, and transforms their words from manuscript to masterpiece, and then equips them to get found online, on-stage and on-the-shelf.

The services she offers range from book preparation (editing, formatting and publishing) through launch strategies and support, including website and social profile development, and the training and strategies required to reach your target market with your unique message. Services can be purchased a la carte or as publishing packages designed to fit the needs of her clients.

Tara's thoughts and insights have also been included in articles on Social Media Today, Carol Roth's Business Unplugged, Marketing Sherpa, Business2Community, AllTop and Bank of America's Small Business brief, and her content has been reprinted in SOLDLab magazine.

In addition to consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers' critique group and is Chaplain of that same group. In her spare time, she is a novice wine maker, a martial artist, a juggler, Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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