LinkedIn Marketing Lead Generation for B2B Sales and Coaches
4.4 (1,163 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,870 students enrolled

LinkedIn Marketing Lead Generation for B2B Sales and Coaches

The Ultimate LinkedIn Marketing Proven System for LinkedIn Lead Generation and B2B Sales. Messaging templates included
Bestseller
4.4 (1,163 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,870 students enrolled
Last updated 4/2020
English
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
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This course includes
  • 5 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The best LinkedIn Marketing Strategies to generate leads every month
  • How to create the right ideal buyer persona profile for your LinkedIn campaign
  • How to optimize your LinkedIn profile to hugely increase your visibility and generate leads.
  • How to find and connect with the right target audience on LinkedIn.
  • How to build an massive database of thousands of your ideal clients using LinkedIn
  • Access to amazing proven messaging templates
  • How to write compelling LinkedIn messages to get you the results you want
  • How to convert LinkedIn leads to real meetings and sales.
  • The most effective LinkedIn strategies for maximizing your efforts
  • How to easily send efficient cold emails to your LinkedIn connections
  • The steps to create a LinkedIn company page
  • Why and how to create a LinkedIn group
Requirements
  • You must have a LinkedIn account.
  • An open mind to learn new things.
  • The drive to push yourself to the next level.
Description

Would LinkedIn Marketing or LinkedIn Lead Generation work for you to generate high quality leads, book appointments and increase your sales?

Most of the salespeople, business consultants and entrepreneurs want to generate leads with LinkedIn, but they FAIL on this endeavor and they give up on it. This, is the result of trying to sell on LinkedIn, without having a system to implement.

As we all know, getting your foot in the door to any industry or any potential connection is the hardest part. It always seems like everyone is always busy or unavailable. So most people try different methods, like cold calling or networking events, which have mixed results at best and at worst are huge time wasters. 

Thanks to LinkedIn Marketing, we now have a better way to leverage our time and money. Now there is a PROVEN STRATEGY that consultants and top salespeople in B2B industries have been using to generate high quality B2B leads on a consistent basis, schedule meetings, and land new clients every single month... without cold calling.

Whether you're just starting out on LinkedIn or you've been on this professional network for several years, this course will teach you the best LinkedIn Strategies for B2B sales, so that you can grow your business.

If you are an entrepreneur, salesperson, consultant, coach, solopreneur, in other words, if you are in B2B sales or if you sell high ticket items, this LinkedIn Marketing Strategies will make you generate high quality leads and increase your sales in just a few months.

These are some of the LinkedIn Lead Generation Strategies that you will learn, take with you and implement and that will get you more sales and revenue for your business:

  • You will learn how to implement a LinkedIn Marketing PROVEN SYSTEM to generate leads. When I say proven system, it is because we are a LinkedIn Lead Generation Agency and we run done for you LinkedIn campaigns for clients.

  • How to create an ideal buyer persona profile for LinkedIn B2B sales.

  • How to optimize your LinkedIn profile to get more views of your ideal clients, and most importantly to get the results you want.

  • How to prospect for your dream clients on LinkedIn and connect with them properly.

  • How to create a LinkedIn Group, what name should you give to the group, and how to use it to position yourself as an authority in your industry.

  • How to create a LinkedIn Company Page.

  • How to use LinkedIn to build a database of thousands of your ideal clients. Yes, I said thousands.

  • How to build rapport with your leads before you try to sell them anything.

  • We will show you how to convert LinkedIn leads into real meetings and sales.

  • Access to PROVEN LinkedIn Messaging Templates, for cold outreach that you can use and get results right away.

  • How to implement a LinkedIn messaging campaign, when to send the messages and what to say.

  • How to keep track of everything you are doing with your lead generation campaign. for maximizing your efforts so you're not wasting your time.

  • How to combine LinkedIn Marketing with Cold Email Marketing.

I'm excited to share these B2B business development strategies with you and so much more that we have included in this LinkedIn Marketing and Lead Generation Masterclass for B2B Sales and Consultants.

If you're ready to take your business to the next level or get a meeting with anyone, then click the Buy Now button and I'll see in a minute.

In this LinkedIn Masterclass you will learn everything you need to know to start generating high quality leads in right away. I will share with you the proven system that we use every single day to run the lead generation campaigns for our clients.

Three reasons to TAKE THIS COURSE right now!

  1. LinkedIn is constantly changing its features and tools, with this course you will get lifetime access to all the new lectures and to all the updates of the course. So that you can always stay on top of the new ways to generate leads on LinkedIn.

  2. You will have your own LinkedIn lead generation coach at your disposal to ask questions on the course, and we will respond thoughtfully to every single one of them.

  3. This is not a course about “social media”, this is a very specific course about highly targeted, high quality LEAD GENERATION strategy using LinkedIn Marketing techniques. You will leave the course with an specific set of techniques that have been tested, and I have used them over and over again for myself and my clients in the last five years. You will learn how to implement these strategies for your business so that you too can position yourself as a thought leader in front of 2,000-6,000 of your ideal leads, and nurture them so that they know who you are. This LinkedIn lead generation system will allow you to create top of mind awareness in front of your ideal leads, so that whenever they are ready to buy, you can be the first person they think of.

This system will teach you the most effective LinkedIn Lead Generation strategy.

You will discover how to optimize the time you invest on LinkedIn so that instead of you been a lead, you become the one that generates leads. You will learn how to build a network of hundreds or thousands of your ideal prospective clients, and how to nurture the relationship with them so that they are more open to talking to you. You will be able to grow your first degree connections targeting specifically those who are your ideal clients, and you will do it in a way that is fast, efficient, and most of all that will help you build relationships.

Join this LinkedIn Markerting Masterclass now and you will discover how to position your brand in front of your clients and yourself as a thought leader. While everyone else focus on Facebook, you will take your brand to the next level on the real place to do B2B deals, LinkedIn.

MAKE THE DECISION OF GENERATING LEADS IN A MORE EFFECTIVE WAY FOR YOUR BUSINESS, AND FOCUS YOUR TIME IN THE BEST DIRECTION, TO GET THE BEST RESULTS FOR YOUR BUSINESS, YOUR FAMILY AND YOU.

After this course you will have are a very particular set of skills. Skills I have acquired over a very long career. Skills that will make you a nightmare for your competitors. :)

Who this course is for:
  • Anyone who wants to generate business leads from LinkedIn.
  • Salespeople that want to generate high-quality leads every month without cold calling
  • Coaches and consultants that want to learn how to use LinkedIn to generate get more sales
  • People who want to build their brand or increase it's visibility on LinkedIn
  • Individuals or businesses that want to network with small, medium, and Fortune 500 companies.
Course content
Expand all 70 lectures 05:00:14
+ Introduction
6 lectures 34:06

Generating leads can be as easy or as difficult as you make it to be. If you follow this course the right way, generating lead on LinkedIn will become automatically easier.

Preview 04:08

Generating leads on LinkedIn can be much easier when you implement techniques and hacks that most of the people don't use. 

Here you will find tricks that will allow you to make your profile more appealing and differentiate yourself from others so that you can build more brand awareness, boost your personal brand, and ultimately generate high quality leads using LinkedIn and increase your sales with this LinkedIn hacks


Preview 04:53

In this lesson you will discover two really tools that will improve your productivity through your campaign to find new clients on LinkedIn, but also these apps will be useful for your other day to day activities.

Preview 09:25
Emojis for LinkedIn
03:50

To implement a effective LinkedIn Marketing campaign, to generate high-quality leads you must have a LinkedIn strategy for that specific purpose.

In this lesson we will review what is the 8 step strategy for LinkedIn lead generation.

Preview 06:47

A successful LinkedIn lead generation campaign depends on one major principle: "are your prospects on LinkedIn" if they are, chances are you can generate high quality leads using LinkedIn.

Is LinkedIn the right place for your company to generate leads?
05:03
+ Step 1: Setting the goals for your LinkedIn lead generation campaign
3 lectures 14:55

Understanding what are the goals for your LinkedIn campaign is fundamental to create a successful LinkedIn strategy. 

The strategy might change if you are trying to use LinkedIn to generate leads, or using LinkedIn to find a job.

With this lesson I will help you define your goals for your LinkedIn campaign.

Set the goals for your LinkedIn lead generation campaign
04:43

In almost every industry there are some clients that are better than other. Particularly in B2B sales. For this LinkedIn Lead Generation campaign I want to suggest to you to focus on those dream clients. In this lesson we will talk about them.

Do you have Dream Clients?
04:06

If you are going to use LinkedIn for lead generation, then, like in any lead generation campaign, you must define very clearly who is your ideal buyer persona. Without this, your campaign will be at risk of complete failure

This lesson is fundamental, and by the end of it you will have the tools to define your ideal buyer persona.

Define your ideal buyer persona for your LinkedIn lead generation campaign using
06:06
+ Step 2: Optimize your LinkedIn profile with lead generation on your mind - I
6 lectures 19:02

Optimizing your LinkedIn profile is essential to position yourself as an expert in front of your ideal leads. In this lesson you will be introduce you to LinkedIn profile optimization

Tips to optimize your LinkedIn profile - intro
00:36

Here you will find a review of the different aspects of LinkedIn profile optimization. Even though optimizing your profile is not as important for LinkedIn lead generation, as when you want to use LinkedIn to find a job, there are some essential parts that need to be optimized. 

Tips to optimize your LinkedIn profile - What you should know
03:20

Many people think that adding your picture to your LinkedIn profile is not important. But if you want to generate leads on LinkedIn it is essential, for you to upload a picture of yourself to your profile.

How can your picture impact your LinkedIn lead generation campaign
03:28

Adding an image to your LinkedIn profile background will separate you from most of the other LinkedIn profiles. And will be a quick visual impact to anyone visiting your profile. Remember: an image is worth a thousand words.

This might not generate leads for you, but it is something else to add to the LinkedIn lead generation strategy, to make sure you get the best results possible.

How can a background picture help you on your LinkedIn Lead Generation campaign
01:36

Your LinkedIn headline is possibly the most important part of all your LinkedIn profile optimization. If you fail at it, your LinkedIn lead generation campaign could be a complete failure. It is fundamental that you learn how to take maximum advantage of this part of your LinkedIn profile

Preview 06:15

This is something so easy to do, still, so many people skip this step when they optimize their LinkedIn profile. 

By the end of this lesson you will have your own LinkedIn url, and you will make sure that your profile is public and easy to find by any possible leads. 

Preview 03:47
+ Examples of Students Profile Headlines and Profile Backgrounds
5 lectures 17:43

Explanation of what you will see in this section of the LinkedIn course.

Real Live Examples of Headlines and Backgrounds
01:08

Here you will find examples of great LinkedIn profile headlines from some of the amazing professionals that have taken this course. I hope that this examples give you ideas for you to optimize your LinkedIn profile and make sure your LinkedIn lead generation campaign is a success.

Preview 04:33

A few more examples of the LinkedIn profile headlines from some of the amazing students in this course.

It is time to generate leads on LinkedIn!!

Examples of Students LinkedIn Profile Headlines. Part II
03:36

And 3 more examples of LinkedIn profile headlines so that you can master this and make the most on your LinkedIn marketing campaign.

Examples of Students LinkedIn Profile Headlines. Part III
03:51

A great LinkedIn marketing and lead generation campaign can not be run without a great LinkedIn profile background, so, in this lesson we will look at examples of backgrounds of some of the great professionals enrolled in this course.

Examples of Students LinkedIn Profile Backgrounds
04:35
+ Step 2.1: Optimize your LinkedIn profile with lead generation on your mind - II
4 lectures 17:11

Your LinkedIn summary is like your 3 minute sales presentation. Imagine that you are at an event with thousands of people listening, and you have 3 minutes to speak. What will you say?

In this lesson we will go through what you should say, so that you can create a summary that can really help you in your LinkedIn lead generation campaign.

Remember, you don't want to use LinkedIn to find a job, you want to use LinkedIn to generate leads, so write something for them.

LinkedIn profile summary - How you use it wisely to talk to your clients
03:23

In this lesson you will learn what to put on your experience section on LinkedIn, when your goal is to use LinkedIn to generate leads, and not to find a job. 

What to put on your experience on LinkedIn, to help you with lead generation
02:59

When optimizing your LinkedIn profile, you have to make sure that you get some good recommendations. If you want to use LinkedIn to generate leads, then you must do your best to get recommendations from some of your clients. That would be extremely useful to your LinkedIn lead generation campaign.

Show proof of your value - How to ask for recommendations on LinkedIn
05:45

Even though this is not  100% profile optimization, it is an important part of your LinkedIn account optimization. In this lesson you will learn why should you join LinkedIn groups to help you with your LinkedIn lead generation campaign.

Which LinkedIn groups should you join and why could that help you generate leads
05:04
LinkedIn profile optimization
1 question
+ Step 3.1: LinkedIn Personal Branding - Positioning as an expert
4 lectures 18:52

Pulse is a great tool for you to position yourself as an expert that others want to work with. In this lesson you will find out why this is son important and how it can help you on your LinkedIn lead generation campaign.

What is LinkedIn Pulse and how to use it to position yourself as an expert
02:31

By the end of this lesson you will know what kind of posts you should write about to help you generate leads on LinkedIn. 

It is very important that your articles a valuable to your leads, and here you will learn what can be valuable for them/

Preview 02:56

Writing an article for LinkedIn Pulse, might seem more complex that what it really is. In this lesson you will discover how to easily write an article that can help you with your personal branding, to position yourself as an expert so that you can generate high-quality leads on LinkedIn.

How to easily write an article for Pulse that can help you generate leads
05:02

Here you will learn how to easily create a LinkedIn company page in just a few minutes. And the two reasons why it is so important.

Preview 08:23
+ Step 3.2: Position yourself as an authority - Create your LinkedIn group
8 lectures 27:02

Having your own LinkedIn group will allow you to position yourself in front of your ideal leads as a thought leader and a recognized authority in your field.

Why should you have your own LinkedIn group
02:35

You will learn how to create your own LinkedIn group and do it in the right way, so that it turns out to be an effective LinkedIn group

How to create your LinkedIn group
06:44

It is not about having thousands of members in your group, is about using the group as your authority platform, to position you as a thought leader and the go to person in your field. The LinkedIn group strategy is just a tool to help you in the LinkedIn marketing campaign so that you can generate more and better leads

Something you must know about growing your LinkedIn Group
03:00

Here you will find one of the ways to promote your LinkedIn group. This could be the way you use to invite your first members before starting with your B2B sales campaign, or better said your LinkedIn marketing campaign to generate B2B leads... yes, it can also be B2C leads, sorry

Promoting your LinkedIn group or how to grow a LinkedIn group Part I
03:40

This is the most effective way to get your B2B leads or B2C leads to join your LinkedIn group. This is the method that we use for us and for our clients to grow their LinkedIn groups when we run a Linkedin sales campaign for them.

Promoting your LinkedIn group or how to grow a LinkedIn group Part II
02:59

In LinkedIn marketing there are many strategies, some of them I do not like or recommend, but I do want to share them with you anyways so that you can decide what is best for you when generating leads and sales.

A way to promote your group, which I do not recommend!
01:45

You can skip this lesson if you want to. Here I will share with you a way to promote the group, but that is not great because you might have members that are not your ideal lead joining the group.

But sometimes, some people feel that to run a better lead generation campaign, they need to have many members in their linkedin group. In that case this can be helpful.

If you need more members in your group this might help, but I don't recommend it
03:12

You will discover how to effectively manage your LinkedIn group so that the members are engage and you can position yourself as a thought leader with it. 

How to manage your LinkedIn group
03:07
+ Step 4: Establish the Tracking System for your LinkedIn Marketing Campaign
4 lectures 14:15

How can to download your LinkedIn connections? This is a common question that people ask often. Some people don't even know that they can download them. In this lesson I will show you how to do it.

Download your LinkedIn Contacts
01:46

To run an effective LinkedIn marketing campaign you must have a good way to keep track of all your leads, the messages that you have sent them on LinkedIn and who of those leads have engaged.

Here I will share with you a tracking sheet that you can use.

The Tracking Sheet to Keep Track of all your Leads
05:21

How can you get the emails of your LinkedIn contacts? This is another question that I get asked often. Unfortunately there is not a way to just download them, but there is a way to keep track of all of them. Here I will show you how.

How to Keep Track of the Email and LinkedIn URL of your Contacts
04:39

You must have a system that allows you to keep track of all your leads so that you can better nurture them and turn them into clients. A better way to do this that a google sheet is a proper CRM (client relationship management).

Client Relationship Management - Tracking your Leads and your LinkedIn activity
02:29
+ Step 5: Build your Network to Generate Quality Leads
5 lectures 35:58

Learn how to grow fast your first degree connections on LinkedIn, so that you can have a larger number of leads as your second and third degree connections.

Add personal contacts and grow your LinkedIn network
06:32

You will learn how to use the LinkedIn Sales Navigator to draw a very clear picture of your prospect so that you can target the best ideal leads on LinkedIn

Define your target for your LinkedIn lead generation campaign
08:02

In this lesson you will learn how to search for and find your ideal leads on LinkedIn, and what to do once you find them

Find your ideal prospects on LinkedIn and increase your high quality leads
05:19
Create connection request templates to connect with your leads on LinkedIn
04:45

You will learn the most efficient, right and easy way to send hundreds of personalized connections requests and build a large network of quality leads on LinkedIn. With this technique you will find yourself with a 1,000 to 3,000 high quality leads in your pipeline in less than a year.

Connect with your prospects on LinkedIn
11:20
+ Step 6.1: Create top of mind awareness and build relationships - Step 1
3 lectures 17:58
How to implement a Lead Nurturing System on LinkedIn I -Build rapport right away
05:15

Having thousands of leads in your pipeline is awesome, but it is even better to if you nurture them and build relationships with them to increase your conversion ratio

How to implement a Lead Nurturing system on LinkedIn II: Personalized messages
06:25

In your are in business development, this lesson will be really useful for you. In this lesson  you will find a possible LinkedIn messaging strategy that you can follow for your lead generation campaign to get more B2B sales.

EXAMPLE: How does a LinkedIn messaging campaign could look like
06:18