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This is a 4 module series taking you through a step by step process to find, engage and move to close the critical investors you need for your business or business idea.
Finding investors is tough and it will usually take much longer than you expect. Part of the reason (and there are a number of key reasons) but part of the reason is not having a process for finding and engaging with investors. This course aims to fix that and will give you a step by step approach you can start levering today.
The Format of the course is:
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|Section 1: Introduction|
|Section 2: Module 1: Social Media as an Investor Qualification Funnel|
|We all take part in social media and sporadic networking to some degree or other. But how do we move from creating social froth that doesn't add any real value to our business to having a consistent approach which will help us find and engage our ideal investors? This module is an overview of this brief course, showing how online and offline networking can be a funnel where you transition from the first interaction, through to investor.|
|Audio of Lecture 2|
|Section 3: Module 2: Investor Networking Goals: Know What You Want to Achieve|
Decide on your specific goals for Investor Networking and tailor your approach to achieve it. This module focuses on common objectives of Investor Networking and offers some key techniques to achieve them. When you leverage social media as a funnel which you can efficiently use to identify and secure you own investors. Investor networking breaks down into two key functions - qualification or referral. Move potential investors through the networking 'funnel' to qualify them 'in, or 'out' or have them refer you to a more relevant candidate. You can do this through common social media and offline channels if you follow a framework and make daily progress.
|Audio of Lecture 3|
|Section 4: Module 3: Setting Up Your Social Media Investor Prospecting Funnel|
|This module focuses on how to create a brand or business presence to best position yourself to the investor community and specific investors and advisors on a shoestring.|
|Audio of Lecture 4|
|Section 5: Module 4: Investor Networking Common Challenges and Hurdles to Success|
|Its easy to get pulled in multiple directions as the founder of a new company or a fast growing company in need of funding. This module outlines the common reasons and challenges that slow the networking and funding process down so that if you are aware of them, you can stop yourself from getting diverted for this crucial activity.|
|Audio of Lecture 5|
|Section 6: Mindmap|
|Lecture 10||1 page|
|This is the mind map of the approach outlined within Investor Networking and is the proposed basis for you to create your own investor networking funnel and structure the movement of your own potential ideal investors through the process of qualification. Remember - if you qualify them out as candidates, ensure you ask for a referral within their network of possible people who may have an interest in your type of opportunity.|
|Section 7: Wrap Up|
Quick Wrap up
The first time Andrew went out to raise money for his first product idea, he burnt through months, making every mistake it was possible to make, trying to get investors to say "Yes" while working 18 hour days to pay the bills. It really wasn't very pretty...
After falling on his face over and over, Andrew managed to get six guys to back him and give him his first $250K. Since that fateful day, Andrew has raised over $20M of funds but his real passion has been helping entrepreneurs and companies start cool companies and to lock in funding.
In fact, during a four year project in the United Kingdom, Andrew helped the UK Government, by working alongside other funding leaders as part of the Investment Taskforce focused on creating a better new Business Start-Up environment.
Selected from over 2000 entrepreneurial candidates applying through the Financial Times, Andrew joined the Department of Trade and Industries’ Board of the Small Business Council and the Investment Task Force. While sitting on the board and working with many entrepreneurs, Andrew began to realize that some great businesses and their founders were failing not because there wasn't enough investors, but because they, the entrepreneurs weren't ‘investment ready’. They just didn't know 'how' to make themselves ready to have an investor back them....
Frustrated that good young businesses were hitting funding obstacles that these Start-ups were hitting the wall – Andrew set out to work with start-up founders to solve this issue and began The Funding Guru blog (Creators of Funding Academy) to deliver the resources to help start-up founders get ready for funding and to execute their vision for their life changing start-ups.
Although Andrew is a Harvard MBA – Andrew is far from being an academic, bringing real world start-up and fund raising experience to his coaching, his webinars and tools – all with one mission to helping start-up founders launch visionary, business building, job creating companies.
Reach out if Andrew can help you.