
Meet instructor Alex Genadinik and learn how the course guides beginners from a three-sentence business plan to a full plan, with real-case studies and practical steps for starting or fundraising.
Boost your Udemy experience by joining monthly office hours via Zoom, adjusting playback speed, and using transcripts, captions, and Q&A to get answers; complete the course to receive your certificate.
Craft a three-sentence business plan: describe the business, name key marketing strategies, and outline finances. Use mobile app and local business examples to gain focus and cohesion.
Transform a three-sentence mobile app plan into a concise, one-page business plan for investors, preserving core sections and adding key details like target customers, market size, and costs.
Draft a one-page business plan for a high-end local lawn care business (San Francisco area, 25-mile radius), detailing product scope, local marketing, current progress, and financials.
Learn to transform three-sentence business plans into one-page plans with diverse industry examples, and watch all videos to strengthen your entrepreneurial planning and strategy.
Learn how to turn a three-sentence service agency plan into a one-page business plan, detailing target market, marketing, competition, finances, and team structure.
Convert a three-sentence ecommerce plan into a one-page model for grout cleaning products. Leverage Amazon, Google, and YouTube marketing, bundles, and expansion into retail channels.
Encourage learners to leave a review to support the course, illustrating how feedback helps future students and demonstrates the instructor's dedication. Reviews are easy to leave and can be updated.
Transform a jumbled autism-focused coaching concept into a focused three-sentence business plan and a one-page plan, clarifying branding, podcast-influenced marketing, and monetization through coaching, courses, books, and live events.
Learn to create a B2B three-sentence and one-page business plan, illustrated by a fictitious HR software for HR managers, with automation and target market insights.
Learn to write a concise, clear business plan that emphasizes strategy and vital information, using a one-page plan for new companies and brief sentences for readability, usually under ten pages.
Collaborate on an interactive class project to learn real-world business planning, strategy, and idea evaluation through a transparent, from-scratch startup case.
Explore a viral, social-impact novelty t-shirt business built on interactive print-on-demand designs. Learn three-sentence business plan, with marketing via Google SEO, Google Ads, Facebook ads, and $5 profit per shirt.
An investor-style pitch for a novelty t-shirt brand, detailing competitive advantages, brand purpose, scalable outsourcing, and marketing opportunities, while inviting audience scoring and critique.
Harness artificial intelligence to solve design bottlenecks, using tools like DALL-E and Midjourney to create engaging, professional t-shirt graphics in minutes, slashing costs and accelerating store launches.
Assess profitability through cost of goods sold, calculating gross profit margin from revenue minus cogs, using a t shirt business to illustrate scale from one sale to large volumes.
Learn to compute net profit by subtracting cost of goods sold and overhead from gross profit, using a t-shirt business example with revenue 20,000 and net profit 3,000.
Calculate market size by analyzing existing demand with Google keyword planner, project monthly searches, click-through and conversion rates, and forecast sales via SEO, ads, virality, and retail channels.
Conclude the t-shirt business by weighing opportunity cost, margins, and marketing effort, showing why the venture didn't justify the time, and guiding smarter business idea selection.
Learn how to use a downloadable business plan template, available in pdf or word document, and fill in the sections to craft your own plan from this course’s structured guidance.
Draft the executive summary for a four-app mobile series that coaches entrepreneurs with ideas, planning, fundraising, and marketing, offering tutorials, support, and live help, aiming to dominate entrepreneur apps.
Describe your product or service in clear detail, including who it helps and how it differentiates. Highlight four value paths: planning tools, team collaboration, educational tutorials, and live expert help.
Evaluate and refine your product plan by discarding distraction features like photo sharing and prioritizing monetizable learning, by offering business tutorials from experienced entrepreneurs on an e-learning platform.
Apply Eric Ries's lean startup methodology by building a minimum viable product, releasing rapidly, and iterating with real customer feedback to minimize waste.
How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.
Do you know how to calculate your target market size? You must know that, and express it clearly in your business plan. If investors read your business plan they should be able to determine whether the overall opportunity is big enough, and whether you have a good understanding of the size of your own target market. Additionally, depending on how you count, different calculations can result in different target market size numbers, which as you can imagine, leads to some pretty interesting discussions.
Identify the target market using demographics and psychographics, estimate opportunity size with bottom-up and value methods from App Store search, yielding about $325k per year.
Define your unique value proposition and prioritize effective strategies: app store search, publicity, and virality, to drive growth, investor readiness, and sales with long-term engagement, app quality, and support.
Explore revenue streams from a real business plan, including in-app purchases, subscriptions, coaching, books, and enterprise courses, and apply a catalog model to maximize customer lifetime value.
Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.
Discuss how your business will make money. What will be your revenue stream or revenue streams if you plan to have more than one source of income. There is typically a big decision for whether you decide to pursue multiple revenue streams or just one, and you have to explain this reasoning in this section as well.
You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.
Balance product pricing with lifetime value to build long-term revenue. Increase lifetime value by easy onboarding and strategic upsells, using freemium models, historic data, and platform rankings to boost sales.
I recently added the SWOT analysis lecture to this business plan course. It isn't something that appears in every business plan, but a SWOT analysis is a nice thing to include.
Identify strengths, weaknesses, opportunities, and threats in a real mobile apps business plan and assess resource limits to inform strategic decisions.
For sensitive information like some financials or intellectual property that should not be shared with everyone, you can have an appendix section which you can easily add or take out of your business plan depending on who will be reading your document.
The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.
The income statement offers a fuller profitability view by including interest, loans, stock investments, and losses beyond cash flows. Monthly reporting helps small businesses track profitability.
Develop revenue and profit forecasts for an existing business over a one-to-three-year timeline by estimating fixed and variable costs, past growth, ecosystem trends, and product changes.
Explore methods to forecast revenue and profit for a new business, using industry insight, competitive benchmarks, and expert coaching, while considering costs, ecosystem, and market trends.
Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.
Examine the unit economics of a mobile app business, noting digital copies cost nearly zero, and prioritize per-user metrics such as revenue per user, acquisition cost, and lifetime value.
In this part of the business planning course, I talk about how to calculate gross profit, net profit, and the bottom line. A serious business plan should talk about financials in some detail. If you are just starting your company, your financials won't be too complicated, but you should still have them in your document.
Walks through a fictitious mobile app business to calculate gross profit, operating profit, and net profit from 125,000 revenue, then derive gross, operating, and net profit margins using simple calculations.
In this part of the business plan course I explain how to calculate your profit margin. Again, if you are just starting your company, you probably don't have to cover this, but it is good to know.
Shows how to add the profit margin section to a business plan, using net profit divided by revenue, with examples showing salary affects the margin and aiming for 25%.
In this part of the business plan course I talk about your balance sheet, and all the elements you should have in it.
Explore a simple balance sheet with current assets, fixed assets, and other assets totaling about 55,000 and a half, then calculate equity as assets minus liabilities.
Explore building healthy habits for entrepreneurs and address unhealthy habits and bad work habits, showing how incremental habits help you make progress toward a successful business.
Explore the neuroscience of entrepreneurship, showing how dopamine drives motivation and how planning daily goals keeps your baseline energy high to transform drive into lasting business growth.
The basal ganglia drives habit formation and routine automation by automating repeated behaviors through the cue-routine-reward loop, shifting control from the prefrontal cortex as dopamine and endorphins strengthen neural pathways.
Differentiate habits from routines: habits are automatic actions triggered by cues; routines are conscious sequences guided by decisions, shaping mornings and daily behavior.
Leverage procedural memory and visualization to turn repeated actions into habits stored in the basal ganglia, planning step-by-step sequences the day before to automate desired behaviors.
Develop discipline by understanding how mental and physical forcing differs from habits that form naturally. Schedule meaningful tasks in the morning to build lasting habits and maintain dopamine-driven motivation.
Start moving to trigger dopamine and adrenaline release, boosting energy and motivation; small wins and social cues lift mood, turning task initiation into sustained action.
Learn habit bracketing by attaching a new behavior between routines you already enjoy, leveraging procedural memory to ease adoption and boost automaticity, reward, and time efficiency.
test whether you've formed a habit by doing it about 85% of the time. gauge habit strength under changing location or mood, and start only a few new habits.
Explore goal setting types and how task-based, identity-based, and tiny goals drive habit formation, motivation, and success, using dopamine feedback to become a top 1% performer.
Discover how sleep drives neuroplasticity and habit formation, showing that deep sleep rewires neurons, improves learning, and speeds the acquisition of new healthy habits when sleep is consistent.
Explore how long it takes to form a new habit, from 18 to 254 days, and apply calendar-based, consistent practice to build enjoyable, lasting routines.
Recognize that habit formation is highly individual. Calibrate theory to your biology and life, try different exercises, and blend neuroscience with common sense to find your ideal path.
Learn the habit of building habits to become the kind of person who relentlessly optimizes behavior for personal development. Boost your long-term mindset to elevate performance in work, business, life.
Examine a client case with two business plans—day zero and day one, plus two years later when revenue hits a million plus—built around an ecommerce grout product by Jeff White.
Simplify complex business plans by focusing on a few key actions, illustrated by a real coaching client who grew a tile-cleaning solution to millions of dollars in revenue.
Calculate a niche product's target market by approximating demographics and psychographics. Use online and offline channels to estimate a $100 million annual market without industry data.
Identify the competition and a focused marketing plan centered on Google search and Amazon, prioritizing customer support, retention, and best-in-class quality.
Illustrates why online strategies were chosen before brick-and-mortar, showing a salt product case where packaging costs, promotions, and low margins deter Whole Foods and Trader Joe's.
Identify marketing missteps that arise from chasing too many strategies; focus on the right channels where customers shop and use content to upsell without reliance on blogging or YouTube.
Explore the founder-led team and swot analysis to uncover strengths, weaknesses, opportunities, and threats shaping a disruptive, customer-focused product in e-commerce.
Explore finances before the business started, detailing revenue from the grout bottle and brush, plus a two-bottle package for 39.95 to lift average order value and LTV. Note cash flow, initial losses, a bare balance sheet, and pro forma revenue projections tied to Google Keyword Tools and Jungle Scout, underscoring that execution matters most.
Identify early startup challenges, including execution gaps, low confidence, and stagnating search engine optimization and Amazon rankings, and learn how hands-on execution and momentum can reverse the trend.
Improve packaging and provide clear instructions to help customers use the ground cleaning product correctly, boosting reviews and Amazon rankings and triggering rapid revenue growth.
Launch new product lines on Amazon with initial sales and reviews, scale to brick-and-mortar retailers like Home Depot and Lowe's, and optimize Google ranking and publicity.
Explore the grout cleaning business plan after two years, detailing a five-product lineup, steady $100 million market, Amazon expansion, and how customer support and a loyal fan base drive growth.
Assess the swot for a grout business at two-year maturity, noting divided focus as a threat; apply lifetime value, average order size, and reorder rate to optimize cash flow.
Analyze a grout business's one-month cash flow, showing how inventory costs and salaries erode revenue from website and Amazon, with forecasting and growth risks highlighted.
The lecture argues that selling on Amazon and other retailers delivers a flood of sales despite rules and commissions, and encourages taking these platforms seriously for life-changing growth.
Explore practical examples of starting different businesses, including local and online businesses. Gain real-world insights from the instructor and coaching clients.
Explore four pathways to an agency business, from freelancing to consulting, including secondary revenue. See how services like seo, social media, programming, and design drive client acquisition and pricing.
Develop a practical online business plan by embracing the long, iterative journey, aiming for the top 1% through perseverance, and focusing on tomorrow's opportunities rather than yesterday's models.
Conduct local market research by visiting similar bookstores and evaluating high-traffic locations. Calculate startup costs, including rent and licenses, then plan community marketing and events to grow the bookstore.
raise 50 to 150 thousand from personal loans, savings, friends and family, or a part-time job, while avoiding procrastination and launching with a practical plan fueled by resourcefulness.
Evaluate starting from scratch by weighing new ideas against existing concepts and chasing the next waves like cryptocurrency and artificial intelligence. Explore freelancing on Fiverr to build revenue streams.
Revolutionary new way to write a professional business plan that helps you identify the most effective business strategies for your situation.
Take this step to start your business, achieve independence, and become your own boss.
LATEST COURSE UPDATES FOR 2026:
Plan an AI-Powered Business for Rapid Growth: Create a business plan for ventures using Artificial Intelligence and ChatGPT
10+ New Business Plan Examples: Business plans for diverse industries, some with examples of 7-figure businesses by my students and clients to inspire you
Innovative and easy way to plan a business: Start with just a three-sentence business plan to focus and build momentum
Expand to a Full Professional Plan: Turn your simple plan into a one-page outline, then a comprehensive, high-potential business plan
Enhanced Financial Section: Get detailed guidance on financials to strengthen your plan's credibility to attract big investors with ease (if needed)
Become a Stronger Entrepreneur: Learn proven methods and mindsets to turn yourself into a stronger entrepreneur
LEARN FROM A $10,000,000 BUSINESS PLAN FROM A REAL STUDENT IN MY COURSES
You'll see the before and after of a business plan from a student in my courses who took his business from nearly zero revenue to millions of dollars.
The case studies in this course are real because the strategies work! Enroll now, and begin your journey as well!
DITCH USELESS FILL-IN-THE BLANK BUSINESS PLAN TEMPLATES
Tired of business plans that gather dust?
Generic fill-in-the-blank templates leave you with documents no one reads and strategies that don't work.
This is a widespread issue plaguing entrepreneurs, leading to wasted time and stalled businesses.
This course flips the business script with real case studies and proven strategies took businesses from zero to millions.
In this course, you'll learn to think strategically and craft a business plan tailored to your unique vision.
No more one-size-fits-all solutions. I'll guide you to create an implementable, step-by-step roadmap that gets your business running on day 1 with a strong foundation.
INSTRUCTOR BACKGROUND: 20 YEARS OF INNOVATION IN BUSINESS PLANNING
My business plan book 'How To Write A Business Plan' is consistently one of the top business plan book on Amazon. It is used by a number of leading universities and high schools that regularly invite me to give talks about starting a business, business planning, developing business ideas, and entrepreneurship.
I've been an entrepreneur for 20 years, personally coached over 1,000 entrepreneurs, taught 850,000+ students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I would love help you too.
I UNDERSTAND THE BUSINESS PLANNING CHALLENGES YOU ARE FACING
Here are some of most common business planning mistakes made by entrepreneurs which are addressed in this course:
Confusion
Lack of confidence in your business decision-making
Cumbersome business plan templates that don't address your unique situation
Not knowing which business strategies are best
Not finding the right mindset, getting discouraged, and quitting
Over-planning and never starting
Under-planning and stumbling into costly errors
Stress! Lots and lots of stress!
I've coached many people in situations similar to yours. Plus, I've been there myself. I've felt the stress and confusion you might be feeling now. I know how difficult it can be, and I'll do whatever I can to help you put it all behind you.
THE INNOVATIVE BUSINESS PLANNING APPROACH
This course introduces an innovative and simplified approach to business planning.
I have developed a new, much easier way to write a business plan that solves all the common problems entrepreneurs face and ensures your strategies are optimal.
Say goodbye to confusion, stress, frustration, confusing templates, and costly business errors.
My innovation is the 3-sentence business plan that focuses on the core elements of your business and naturally expands into a full business plan.
By concentrating on the most important aspects of your business, you'll plan correctly, make fewer mistakes, and ultimately create a stronger business.
After you create your three-sentence business plan, I'll show you how to expand it into a one-page business plan, and then into a full business plan with optimal strategies.
BALANCE THE BUSINESS PLAN WITH TAKING ACTION
You can't start without planning, but over-planning is a form of procrastination. This course balances the two.
Real-world execution of your business strategies is more important than excessive planning.
Each section of the course shows you how to plan your business, while at the same time giving you actionable, real-world advice for how to execute after you start.
START PLANNING NOW, AND START YOUR BUSINESS SOONER
Upon completion of this business plan course, you will be able to write a good business plan on the very same day. The sooner you plan, the sooner you'll start your business with a stronger foundation, business model, and ultimately reach all your goals. So start today by enrolling in this business plan course. Stop waiting and start doing!
IS BUSINESS PLAN WRITING STILL POPULAR AND NECESSARY?
Some people say that writing a business plan isn't necessary. Indeed, it's less common among startups that dive in quickly without much planning. However, strategic business planning is still crucial, even if extensive business plan writing isn't always ideal.
BONUSES INCLUDED
Extra freebies and downloadable worksheets
Monthly office hours Zoom call with me and other students during which you can ask me questions, and get answers real-time in a conversation
My list of 50 business-success skills after course completion (business plan writing is only one of them)
THIS COURSE IS IDEAL FOR:
First-time entrepreneurs writing their first business plan
Entrepreneurs stressed and stuck on writing a business plan
People who want to create a great strategy before starting their business
People who need a business plan to help them raise money
Entrepreneurs starting an Ecommerce business, local business, affiliate business, self-branded business, innovative start-up, mobile app, B2B business, service business, or home-based business with one or two people
TYPES OF BUSINESSES YOU CAN PLAN WITH THIS COURSE
This course can help different businesses from local brick and mortar businesses to online businesses and startups.
You can plan any type of business including a restaurant or diner, coffee shop, barbershop, spa, salon, nightclub, local event, most kinds of stores ranging from boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, t-shirt business, martial arts studio, dance studio, residential cleaners, commercial cleaners, dentist office, therapy services, medical offices and doctor's medical practices.
Comm startups planned with this course: mobile apps, YouTube, influencer businesses, eLearning businesses, eCommerce businesses, freelancing, innovative startups.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
OFFICE HOURS: GET ONE-ON-ONE HELP (FREE) OVER A CONVERSATION
I offer monthly office hours with students of this business plan course, which is a group call over Zoom. On the call, you will be able to ask me questions about anything related to your business plan, and have an actual conversation about it.
The office hours are free. I don't sell anything on these calls. This is just something I do to go the extra mile to help students. So enroll in the course, start planning your business, and I hope to meet you in my office hours one day.
CERTIFICATE OF COMPLETION WHEN YOU FINISH 100% OF THIS BUSINESS PLAN COURSE
When you complete 100% of the videos in this business plan course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your business planning expertise and that you have completed a certain number of hours of instruction in writing business plans.
MONEY-BACK GUARANTEE SO BUY NOW
The business plan course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee. It's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future! Enroll in this business plan course now!