How To Write A Business Plan & A Winning Business Strategy!
4.4 (1,217 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21,200 students enrolled

How To Write A Business Plan & A Winning Business Strategy!

Business planning template & writing examples for a business model and business strategy to grow business ideas in 2020
4.4 (1,217 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21,200 students enrolled
Created by Alex Genadinik
Last updated 5/2020
English
English [Auto-generated], Italian [Auto-generated]
Current price: $31.99 Original price: $49.99 Discount: 36% off
6 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 8.5 hours on-demand video
  • 7 articles
  • 82 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Write your business plan that contains winning business strategies
  • Create a strong business model for businesses like: Local services, freelancing services, eCommerce, affiliate, self-branded businesses, and innovative start-ups
  • Step-by-step walk-throughs for writing each section of a business plan
  • Join my office hours: Get personal help and become a part of my student community
  • Evaluate your target market: Is it big enough? Is it lucrative enough?
  • Identify the most effective monetization strategy for your business
  • Master business planning concepts like the cash flow statement, lifetime customer value, and unit economics
  • Save money by not having to hire a business plan consultant or buying business plan templates
Requirements
  • Desire to write a business plan that would bring you one step closer to realizing your dreams
Description

Revolutionary, new way to write a professional business plan that will help you identify the most effective business strategies for your situation.

Take this step to start your business, achieve independence, and become your own boss.

Latest course update for 2020:

  • More examples of different businesses across different industries

  • Innovative three-sentence business plan to get you started

  • How to take your three-sentence business plan, expand it into a one-page business plan, and then a full and professional business plan 

  • Top-ten business planning mistakes and exercises to help you avoid them

  • More details added to the financials section

  • How you can turn yourself into a stronger entrepreneur

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WHY YOU NEED MORE THAN A BUSINESS PLAN DOCUMENT

Many courses just focus on writing a business plan document. But the value of business planning is that it helps you start - not have some useless document that no one wants to read.

This is the issue in the business planning industry: People selling useless fill-in-the-blank business plan templates that have useless information that isn't catered to your unique business.

In this course, you'll learn how to create great business strategies that will help you have an ideal start your business.

============================

INSTRUCTOR BACKGROUND: THOUGHT LEADER IN BUSINESS PLANNING

My business plan book 'How To Write A Business Plan' is consistently the top business plan book on Amazon. My book is used by a number of universities and high schools, and I regularly get invited by these institutions to give talks about starting a business.

I've been an entrepreneur for 20 years, have personally coached over 1,000 entrepreneurs, taught 150,000+ students online, and helped millions of entrepreneurs worldwide, some of whom created 6 and 7-figure businesses, and I can help you too.

============================

ARE YOU FACING THESE COMMON BUSINESS PLANNING PROBLEMS?

After coaching over 1,000 entrepreneurs, I saw entrepreneurs make the same business planning mistakes time and time again:

  • Confusion from cumbersome templates that don't give you the right strategies for your unique situation

  • Not knowing which business strategies are best to choose

  • Feeling confused, losing confidence and quitting

  • Over-planning and never starting

  • Under-planning and stumbling into common costly errors

  • Stress! Lots and lots of stress

Not only have I coached people like you, but I've also been there myself. I've felt the stress and confusion you might be feeling now. I know how difficult it can be, and I'll do whatever I can to help you put it all behind you.

============================

IMPROVED BUSINESS PLANNING BASED ON EXPERIENCES OF ENTREPRENEURS JUST LIKE YOU

I created a new and much easier way to write a business plan that solves all the problems plaguing entrepreneurs and helps to ensure that the strategies you plan are optimal.

Say goodbye to confusion, stress, frustration, confusing templates, and most importantly say goodbye to costly business errors.

My innovation is the three-sentence business plan that focuses on the core elements of your business and naturally expands into a full business plan.

When you focus on the most important aspects of your business, you are more likely to plan those parts of your business correctly, make fewer mistakes, and ultimately create a stronger business.

After you create your three-sentence business plan, I'll show you how to expand it into a one-page business plan, and then into a full business plan that has optimal strategies.

============================

BALANCE THE BUSINESS PLAN WITH EXECUTION

You can't start without planning, but over-planning is also a problem. This course balances the two.

Real-world execution of your business strategies is more important than planning. Each section of the course shows you how to plan your business and at the same time gives you actionable, real-world advice for how to execute after you start. 

============================

I'LL BE WITH YOU EVERY STEP OF THE WAY: 99% QUESTION RESPONSE RATE & FREE ONE-ON-ONE COACHING

What sets this business plan course apart is the personal time I devote to hold free office hours (coaching calls) with students. During office hours, you can ask me any business plan questions you want, and I'll do my best to help you create a strong business plan.

I also answer 99% of student questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

I understand how frustrating and confusing it can be to write a business plan. As you move through the course and work on your business plan, I am here to answer any questions you have to make your planning go as smoothly as possible.

============================

START PLANNING NOW AND START YOUR BUSINESS SOONER

Upon completion of this business plan course, you will be able to write a good business plan on the very same day. The sooner you plan, the sooner you'll start your business with a stronger foundation, business model, and ultimately reach all your goals. So start today by enrolling in this business plan course. Stop waiting and start doing!

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IS BUSINESS PLAN WRITING STILL POPULAR OR NECESSARY?

Some people say that business plan writing isn't a good thing to do. In fact, business plan writing has become less popular with start-ups. There is a good reason for that. Start-ups tend to go all in quickly with little time to plan. A business plan for startups isn't common because startups don't have time to focus on writing a long business plan document.

But strategic business planning is still necessary even if extensive business plan writing isn't always ideal.

============================

WHAT KINDS OF BUSINESSES CAN BENEFIT FROM WRITING A BUSINESS PLAN USING THIS COURSE

This course can help different businesses from local brick and mortar businesses to online businesses and startups.

Common brick and mortar businesses planned with this course: restaurant, cleaning, gym, coaching, boutiques, stores, and various services. 

Comm startups planned with this course: mobile apps, YouTube, influencer businesses, elearning businesses, ecommerce businesses, freelancing, innovative startups.

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BONUSES INCLUDED

* Extra freebies and downloadable worksheets

* Free 15-minute coaching call during which we can discuss your business plan after you complete the course

* Personal invitation to my Facebook community where you can discuss business strategy with other entrepreneurs

* My list of 50 business-success skills after course completion (business plan writing is only one of them)

* Automatic entry to be selected for my student of the month status

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THIS COURSE IS IDEAL FOR YOU IF YOU:

  • Are a first-time entrepreneur writing your first business plan

  • Are stressed and stuck on writing a business plan

  • Want to create a great strategy before starting their business

  • Need a business plan to help them raise money

  • Are starting an Ecommerce business, local business, affiliate business, self-branded business, innovative start-up, mobile app, B2B business, service business, or home-based business with one or two people

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CERTIFICATE OF COMPLETION WHEN YOU FINISH 100% OF THE COURSE

When you complete 100% of the videos in this business plan course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your business planning expertise and that you have completed a certain number of hours of instruction in writing business plans.

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MONEY-BACK GUARANTEE SO BUY NOW

The business plan course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee. It's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future and enroll now.

Who this course is for:
  • Aspiring entrepreneurs - if you want to be your own boss, start a business and reach great potential, this is the perfect place to start
Course content
Expand all 119 lectures 12:01:08
+ Course introduction: watch this first to understand what you get from the course
2 lectures 10:21

Warm welcome to this business plan course. I am glad you joined. In this lecture, I briefly explain what we will cover.


Preview 03:00

I wanted to quickly get started with the actual business planning instead of lingering on the introduction for too long. In this section of the business plan course I walk you through every part of a business plan almost like a template, explaining what to write in each section.

What exactly is a business plan?
07:21
+ Create a simple 3-sentence business plan and turn it into a 1-page business plan
3 lectures 17:45
EXAMPLE: Turning a 3-sentence plan into a 1-page business plan for a mobile app
06:52
EXAMPLE: 1-page business plan for local business like a lawn care business
03:27
+ More 3-sentence business plan examples of common businesses
5 lectures 30:36
EXAMPLE: Agency or service business 3-sentence plan to a 1-page plan
05:33
EXAMPLE: Ecommerce 3-sentence business plan to a 1-page plan
06:34
MISTAKE EXAMPLE AND HOW TO GET ORGANIZED: influencer & coaching business
08:50
EXAMPLE: B2B (Business to Business) 3-sentence & 1-page business plan
06:15
How long should a business plan be & what writing style you should use
03:24
Business plan fundamentals quiz
2 questions
+ Sections of a full business plan
17 lectures 01:22:58

The executive summary is a confusing term because sometimes it means a short 1-2 page business plan, and sometimes the executive summary is a term that means the introduction section.

Executive summary and section introduction. Starting to write the full plan
01:57
Business or service section of the business plan
03:19
For complex or technical products: Eric Ries Lean Startup Methodology
03:19

How much progress have you made with your business? It is ok if you are just starting. Every company had to start somewhere. You must simply help the reader of your business plan know how long have you been working on your business, and what kind of traction or growth you have. If you have customers, product or revenue, this is a good place to note the maturity of those.

Company stage section of the business plan
01:48

Do you know how to calculate your target market size? You must know that, and express it clearly in your business plan. If investors read your business plan they should be able to determine whether the overall opportunity is big enough, and whether you have a good understanding of the size of your own target market. Additionally, depending on how you count, different calculations can result in different target market size numbers, which as you can imagine, leads to some pretty interesting discussions.

Determining your market size
09:44
Market size example from a real business plan
05:48

The all important marketing plan in your business plan. You must be able to promote your business and get customers. Without marketing and without clients, a business can't survive for long so your marketing plan is absolutely important. It isn't enough just to have any old marketing plan. Your marketing plan must be very good and savvy. If your current marketing plans consist of promoting on Facebook, Twitter, with business cards and flyers, you must definitely come up with a more professional marketing plan.

Marketing plan section of your business plan - theory
05:59

Discuss how your business will make money. What will be your revenue stream or revenue streams if you plan to have more than one source of income. There is typically a big decision for whether you decide to pursue multiple revenue streams or just one, and you have to explain this reasoning in this section as well.

Preview 07:08
Revenue stream section example from a real business plan
03:27

Discuss your founding and management team. Also mention any investors, advisors that you have on your team, and the board of directors if you have a board of directors. Most importantly, list all the members of your founding team, their education, and their relevant skill sets and professional experience.

Current team with tips on how to build a founding team
06:32

You must have a section discussing your business competition. You must also explain how you are different than your competition. You don't need to say that you are better than your competition, but you should explain how your business is unique, and how it differentiates itself from competition.

Your business competition and how to deal with competitors
06:15

Customer lifetime value (LTV) is extremely important. Imagine if someone just bought something once. That is nice. But what if they came back to buy something every month. That means an increase in annual revenue of 1200% and maybe much more if you multiply this out over many years. For that reason, in your business plan you should discuss your plan to extend the lifetime customer value. It is extremely important for your business and that is why I included it in this course.

Pricing and customer lifetime value (LTV)
04:59
Pricing vs. LTV
05:44
Strategies to boost LTV in many ways with many examples
08:38

I recently added the SWOT analysis lecture to this business plan course. It isn't something that appears in every business plan, but a SWOT analysis is a nice thing to include.

NEW! The SWOT analysis part of the business plan
03:57
Example of real business plan SWOT analysis
02:26

For sensitive information like some financials or intellectual property that should not be shared with everyone, you can have an appendix section which you can easily add or take out of your business plan depending on who will be reading your document.

NEW! Business plan appendix section
01:58
+ Business plan financials
12 lectures 39:48

The cash flow statement is an important financial part of your business plan. The cash flow statement is as much a very good thing to add to this document as it is good for you to be able to look at a cash flow statement and use the cash flow statement to help you understand where all the money is going and coming from in your business. Having a cash flow statement can help you to realize what to do to stop or decrease some of your spending, and what to do to increase revenue.

Preview 05:15
Income statement
02:25
Forecasting for an existing business
05:05
How to make projections for a business which has not started
06:04

Unit economics are a good way to look at a single transaction in your business and understand its finances at a small level. The unit economics can give you a lot of insight about the health of your business.

Unit economics
03:02
Unit economics example from a business plan for my mobile apps
01:44

In this part of the business planning course, I talk about how to calculate gross profit, net profit, and the bottom line. A serious business plan should talk about financials in some detail. If you are just starting your company, your financials won't be too complicated, but you should still have them in your document. 

How to calculate the gross profit, net profit and the bottom line
04:14
Example of profit calculations in a business plan
02:14

In this part of the business plan course I explain how to calculate your profit margin. Again, if you are just starting your company, you probably don't have to cover this, but it is good to know.

What is the profit margin, and how to calculate your profit margin?
02:45
Profit margin example for a mobile app business plan
01:42

In this part of the business plan I talk about pro forma earnings. It is essentially a projection. Again, if you are just starting your company, it is nearly impossible to get this right, but it is good to try. Usually you base pro forma earnings on previous earnings.

What is pro forma earning and how to calculate them?
03:44
Pro forma earnings example from a mobile app business plan
01:34
+ Balance sheet of your business plan
2 lectures 05:42

In this part of the business plan course I talk about your balance sheet, and all the elements you should have in it.

Elements of a balance sheet
03:59
Balance sheet example from a business plan for a mobile app
01:43
+ Real-world business plan of a million-dollar client
17 lectures 01:20:56
Section introduction - the million dollar business plan we'll examine
02:32
Executive summary and product overview
02:15
Calculating target market size without industry research reports
06:23
Competition and marketing plan
03:52
Case study: Another commerce company that chose to sell in brick & mortar store
05:30
Example: Choosing a semi-successful marketing strategy & bad results that follow
04:32
Team and S.W.O.T. analysis
05:17
Finances before the business has started
06:39
Business plan copy (prior to starting)
04:54
Challenges through execution that almost all entrepreneurs also face
04:07
What worked and how growth began happening
08:56
Challenges and work ahead
05:02
Starting to look at the grout business plan after it 2 years in business
03:56
S.W.O.T analysis and LTV sections
02:20
Grout business 2-year business plan financials
07:45
Copy of the business plan of this company at two years, shown in the videos
04:39
People fight me about Amazon and other retailers
02:17
+ More details on marketing strategies for planning a business
8 lectures 33:57
Marketing plan section introduction
02:08
Basic marketing plan for an Ecommerce product
04:50
Local business marketing plan example
05:32
Agency or services (marketing, web development, design) company marketing plan
05:36
Marketing plan for a blog or YouTube or podcast or influencer or coach
03:23
Marketing plan for a platform or big website domination
03:05
Marketing plan for an innovative new product or website
05:05
B2B company marketing plan
04:18
+ Planning your social media marketing calendar and content posting
8 lectures 39:09
Section introduction - creating a social media marketing calendar and beyond
01:46
Branding vs. sales, long-term vs. short-term
03:10
Overview of potential goals and strategies
05:34
Social media marketing calendar
12:21
Giving each day a pre-planned theme
05:33
Once you have a calendar, steps to ease into outsourcing & prerequisites
03:50
Automation vs. outsourcing vs. being present vs. all of the above
03:09
How long each type of posing takes
03:46
+ Case studies of student business plans
3 lectures 15:35
Spa or salon plan
05:47
Other common businesses requested by students
06:30
Coaching business
03:18