Startup PR:How To Build Lasting Relationships w/ Journalists
4.0 (21 ratings)
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Startup PR:How To Build Lasting Relationships w/ Journalists

Learn how to reach out and build genuine relationships with reporters, journalists, and press.
4.0 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
806 students enrolled
Created by Dmitry Dragilev
Last updated 8/2013
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 36 mins on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • be able to reach out and build a relationship with journalists
  • be able to identify a topic that would interest a perspective reporter you'd like to reach out to
  • be able to guess a journalist's email and contact information
  • be able to maintain the relationship genuinely
View Curriculum
Requirements
  • just email, google, twitter, facebook baby! It's simple.
Description

In this course you'll learn how to reach out and build lasting relationships with reporters, journalists, bloggers, press, and influencers. We'll go over how to do research and find most relevant reporters to your interests, how to craft your emails when reaching out, how to determine which content to put into the cold email you're sending them, how to guess reporter's emails and how to track whether they have read your email, how many times and on which devices. We will get into how to build a genuine relationship from the first email response all the way to the point where they ask you what you do for work.

This is a preliminary course for all customers/startups starting to use: https://justreachout.io for building relationships with journalists.

Who is the target audience?
  • marketers, entrepreneurs, growth hackers, SEO experts, product managers, anybody working at startups, startups
  • public relations
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Curriculum For This Course
8 Lectures
01:02:48
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Intoduction
1 Lecture 03:11

In this section I'll introduce you to the course and explain what to expect.

Preview 03:11
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How Startups Can Build Lasting Relationships With Journalists
5 Lectures 21:20

In this lecture we'll go over how to prepare for reaching out to reporters and journalists.

Preview 04:02

In this lecture I go over how to actually reach out to reporters, best practices to follow and I show you a few real examples of me reaching out to journalists.

Preview 06:25

In this lecture I show you the tools to use to guess email address and see if people have read your emails.

Tools to guess emails and see if they read your email
02:43

In this lecture I show you live how I find a journalist, figure out a topic to reach out about, guess his email and actually reach out.

See how I reach out to a reporter live during this lecture
05:01

In this final lecture we wrap up and review everything in this course.

Wrap up and review
03:09
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PRO Tips, Tools and FAQs
2 Lectures 11:17

In this lecture we'll talk about the most popular FAQ I get asked - "I can't guess someone's email, can you help?" I will show you how to permutate every possible email combination and guess someone's email.

How to email permutate every email address combination
04:22

In this lecture we go over all the pressing FAQs that you might have once you start reaching out and building relationships with journalists.

Top FAQs for Pros on reaching out, emailing, and tools to use
06:55
About the Instructor
Dmitry Dragilev
4.0 Average rating
21 Reviews
806 Students
1 Course
Growth Hacker

I help entrepreneurs, startups, and small businesses accelerate and grow. Startups are designed for astronomical growth, they aspire to grow at least 30 percent month over month while large companies are satisfied with just 5 percent year over year. While traditional marketers at big companies try to move the needle by a few percentage points, startup marketers need to figure how to grow 1000x from a much smaller (sometimes nonexistent) base. Startups don’t know who their core customer base is or why they would buy the product, they are unsure what marketing channels work best. Startups must educate their prospective customers and acquire them at the same time.

At Criminally Prolific we defy conventional wisdom, think analytically, outside the box, and employ a lot of creativity to significantly increase your company’s core metrics.