How to Engage Users of Your Mobile App or Website
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How to Engage Users of Your Mobile App or Website

Learn how to retain users and keep them engaged
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Last updated 5/2017
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • What user engagement is and why it's important
  • Levels of user engagement
  • Approaches to measuring engagement
  • How to create a stellar onboarding program
  • How to enhance customer trust through impeccable service
  • Strategies for marketing and communications to build user loyalty
View Curriculum
Requirements
  • You should have basic familiarity with mobile apps and websites
Description

This course provides actionable tips and techniques for digital product owners to increase user engagement. Across seven sections, this course covers what engagement is and why it's important, the levels of engagement and how you can help your users reach the highest level, approaches to measuring engagement including both quantitative and qualitative methods, how to create a stellar onboarding program, ways to enhance customer trust, and communication strategies to build user loyalty.  By the end of the course, you will have a useful toolkit to help you design and market your website or mobile app so that you can attract, retain and engage as many users as possible.

Who is the target audience?
  • Marketing managers and directors of digital products
  • Entrepreneurs building and launching mobile or web apps
  • Product managers for digital products
  • Digital analytics/consumer research managers
  • Customer success professionals
  • Anyone considering launching a digital product or who already has a digital product and has faced challenges with engaging users
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Curriculum For This Course
34 Lectures
01:44:30
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Introduction to the Course
2 Lectures 04:33

In this lecture, I’ll go over the broad topics we’ll cover in the course.  I’ll also touch on how this course can help you improve user engagement with your digital products and what you can expect to learn.

Preview 02:27

Here I’ll give you information about my background and experience with marketing digital products.

Preview 02:06
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Defining Engagement
5 Lectures 11:48

This lecture covers what engagement is, why it’s important and the benefits high user engagement can provide for your business.

Preview 02:42

This lecture provides a framework for understanding how engagement evolves over time.

Hierarchy of Engagement
02:09

Here, I’ll discuss the first level of engagement, which is growing the user base.

Engagement Level 1: Growing the User Base
02:07

This lecture covers the second level of engagement, which is retention.

Engagement Level 2: Retaining Users
02:43

In this lecture, I’ll discuss the third level of engagement, which is self-perpetuating experiences.

Engagement Level 3: Self-Perpetuating
02:07

Section 2: Test What You Know
4 questions
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Measuring Engagement
10 Lectures 35:12

In this lecture, I’ll discuss how measuring engagement can help with defining strategy for your product or company.

Preview 02:43

This lecture covers some of the obvious signs of lack of engagement among users.

Signs of Lack of Engagement
02:03

Here, I’ll discuss metrics that are important to measure during the first two stages of engagement.

Measurements of Engagement for Level 1 and Level 2
04:09

This lecture covers important metrics for the second two levels of engagement.

Measurements of Engagement for Level 3 and Level 4
02:22

In this lecture, I’ll discuss how cohorts can be used as a measurement approach for engagement.

Using Cohorts
04:51

This lecture covers the use of scales to classify users as part of a measurement program.

Using Scales
02:01

Here, I’ll discuss some of the common pitfalls with measurement and how to avoid them.

Common Pitfalls with Measurement
06:39

This lecture covers an approach to defining the most important engagement metric for your product.

Choosing the Most Important Metric
02:13

In this lecture, I’ll discuss how you can incorporate qualitative research techniques into your engagement measurement program.

Incorporating Qualitative Research Techniques
03:02

This lecture covers the various types of user experience research methods and how to classify them.

User Experience Research Methods
05:09

Section 3: Test What You Know
4 questions
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The Onboarding Process
3 Lectures 10:23

Here, I’ll discuss some of the benefits of creating a strong onboarding process.

Why User Onboarding is Important
03:30

This lecture covers some of the key tactics for onboarding new users.

Onboarding Tactics
03:52

In this lecture, I’ll cover some of the key messaging strategies you could adopt as part of onboarding communications.

Onboarding Messaging
03:01

Section 4: Test What You Know
2 questions
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Building User Trust
3 Lectures 09:46

This lecture covers some of the key tactics to consider for building trust among users.

Ways to Build Trust
04:38

In this lecture, I’ll go over two case studies about companies that have successfully established trust among their users.

Case Studies in Building Trust - Part 1
02:02

This lecture covers two additional case studies about building trust.

Case Studies in Building Trust - Part 2
03:06

Section 5: Test What You Know
2 questions
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Communicating with Users
9 Lectures 27:22

Here, I’ll discuss a few simple communication practices for increasing user engagement.

Simple Communication Practices
02:16

This lecture covers the welcome message, which is the first type of email that digital products should send to their users.

Email #1: Welcome Message
03:04

This lecture covers the onboarding email, which is the second type of email that digital products should send to their users.

Email #2: Onboarding Email
02:24

This lecture covers the activity notification email, which is the third type of email that digital products should send to their users.

Email #3: Activity Notification Email
02:44

This lecture covers the digest email, which is the fourth type of email that digital products should send to their users.

Email #4: Digest Email
02:52

This lecture covers the win-back email, which is the fifth type of email that digital products should send to their users.

Email #5: Win-Back Email
02:12

In this lecture, I’ll discuss a few best practices for improving the effectiveness of email communications.

Best Practices with Email Promotions
02:30

Here, I’ll cover a few techniques for optimizing email campaigns.

Optimizing Email Campaigns
04:29

This lecture covers the benefits of push notifications and a few examples of products that have used them successfully.

Push Notifications
04:51

Section 6: Test What You Know
4 questions
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Conclusion
2 Lectures 05:26

This lecture summarizes the key takeaway messages from throughout the course.

Course Summary
03:26

A final thank you message for taking the course and a few important logistics.

Preview 02:00
About the Instructor
Ms. Cheryl Chotrani
5.0 Average rating
1 Review
8 Students
1 Course
Digital media marketing professional

Cheryl Chotrani is a media and technology professional with extensive experience leading marketing initiatives for digital properties around the world. She is an accomplished strategist, business developer, marketer, researcher and project leader having led strategic initiatives for numerous leading media brands, established new business ventures, and launched digital media products in the US and abroad.  She led the go-to-market strategy and launching planning for a suite of children's literacy mobile apps and developed an app that allows new parents of premature babies to connect with medical experts for advice.

Cheryl has held senior positions at Tecom Investments, MTV Networks International, NBC Universal, Rosetta Stone and Public Broadcasting Service (PBS), and has consulted for media and tech businesses of all sizes around the world. Specialties include market analysis, consumer research, product management and user experience.  She graduated from Columbia University with a dual master’s degree in business and international affairs in 2006.